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MGID as a Traffic Source

MGID is a native traffic source platform that operates on a global scale, displaying contextual ads from various verticals. The following guide describes how to configure tracking of their traffic with Voluum.


Integration available

The following document describes the setup for the basic template integration. However, this traffic source can be integrated via a reliable API connection thanks to the Automizer feature. This enables accurate cost tracking, campaign management from the Voluum dashboard and rule creation.

If you want to fully integrate this traffic source with Voluum, read the MGID Full Integration article first.

Table of Contents
Before You Start

The following things are required when setting up tracking:

  • An active Voluum account.

  • An active MGID account.

  • An offer, and optionally, a lander.

  • A creative.

Once you have everything, you can proceed with the rest of the guide.

I. Create a Campaign in Voluum

The first thing you need to do is to create a campaign in Voluum. This will provide you with a campaign URL that you will submit as an ad URL in Voluum later on. In order to do so, perform the following steps:

  1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.

  3. Create a traffic source element. Voluum provides you with the MGID traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. In Voluum, go to Traffic sources.

    2. Click the Create button and select the Traffic source option from the drop-down menu.

    3. Select the MGID template.

    4. Click the Next button.

    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

  4. Create a campaign

    1. In the New campaign form, select the MGID traffic source that you have just created from the Traffic source drop-down menu.

    2. Provide a name for the campaign in the Campaign name text field.

    3. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.

    4. (Optionally) Select a lander you have previously created from the Landers drop-down menu.

    5. Select the offer that you have just created from the Offers drop-down menu.

    6. Click the Save button.

    7. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

    8. Click the Done button.

II. Create a Campaign in MGID

The second thing you need to do is to create a campaign in MGID.

  1. In MGID, click the ADD CAMPAIGN button.

  2. Provide a name for the campaign in the NAME text field.

  3. Set campaign general options.

  4. Set up traffic targeting options.

  5. Click the CONFIRM button.

  6. Turn on MGID conversion sensor.

  7. Select VOLUUM.COM from the drop-down menu.

  8. Set up a conversion event copy the postback URL to the clipboard and paste it in any text editing tool.

  9. Click the SAVE button.

  10. Once you save your campaign, click the Create button in the dialog box to create an ad.

  11. Paste the campaign URL that you have copied from Voluum in the URL text field.

  12. Provide a name for the ad in the TITLE text field.

  13. Set up a creative.

  14. Provide a bid value in US cents.

  15. Save the ad.


Your campaign with an ad has been saved and is pending review.

III. Submit a Traffic Source Postback URL

This is an optional step and should be performed only if you want to pass conversions from Voluum to MGID. In order to do so, perform the following steps:

  1. In Voluum, edit the MGID traffic source that you have just created.

  2. Paste the postback URL in the Traffic source postback URL text field.

  3. Click the Save button.

MGID Tracking Tokens




Click ID




Teaser ID


Campaign ID


Widget ID


Category ID