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Tracking Your Mobile Apps in Kayzen With Voluum

Kayzen allows mobile app developers to run programating user acquisition or retargeting in house. You can use Voluum to track traffic coming from these apps to offers. The following document describeds how to do that.

Table of Contents
Before You Start

The following things are required before you will be able to set up tracking:

  • An active Voluum account.

  • An active Kayzen account.

  • An offer, and optionally, a landing page.

  • A mobile app that you want to track traffic from, available on either Google Play Store or Apple Store.

  • A creative.

Once you have everything, proceed with the rest of the guide.

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I. Create a Campaign in Voluum

The first thing you need to do is to create a campaign in Voluum. This will provide you with the campaign URL that you will provide as a click URL in Kayzen. In order to do so, perform the following steps:

  1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.

  3. Create a traffic source element. Voluum provides you with the Wiget Media traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. Go to the Traffic sources tab.

    2. Click the New traffic source button.

    3. Select the Kayzen template.

    4. Click the Next button. The New traffic source form will appear.

    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

  4. Create a campaign

    In Voluum, click the New campaign button that is available in CampaignsOffersLanders, and Traffic sources tabs. The New campaign form will appear.



    Voluum Note: If you have Voluum DSP available on your account, you will have to additionally select the New TRK campaign option from the drop-down menu. 

    1. In the New campaign form, select the Kayzen traffic source that you have just created from the Traffic source drop-down menu.

    2. Provide a name for the campaign in the Campaign name text field.

    3. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.

    4. (Optionally) Select a lander you have previously created from the Landers drop-down menu.

    5. Select the offer that you have just created from the Offers drop-down menu.

    6. Click the Save button.

    7. Click the Copy button next to the campaign URL to copy it to the clipboard.

    8. Click the Done button.

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II. Create an Order in Kayzen

The remaining steps take place in Kayzen. Before you will be able to create a campaign in Kayzen, you have to create an order. Follow the steps below:

  1. In Kayzen, go to the Orders tab.

  2. Click the Create new order button.

  3. Provide a name for the order.

  4. Set up app according to the instructions from this article:

  5. Provide additional order details and click the Create an order button.


The order that you have created will be used when creatinga campaign in the next step.

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III. Create a Campaign in Kayzen

The last thing you need to do is to create a campaign in Kayzen. In order to do so, follow the steps below:

  1. In Kayzen,go to the Campaigns tab.

  2. Click the Create new campaign button.

  3. Provide a name for the campaign.

  4. Select the order that you have just created.

  5. Click the Continue button.

  6. Provide all necessary information in the Information, Budget, and Targeting parts of the campaign creation process.

  7. In the Creatives section, provide the Voluum campaign URL in the Click URL text field.

  8. Upload a creative.

  9. Click the Publish button.


Congratulations, you have succesfully set up tracking of your mobile app.

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