Get Started

In this guide we describe how to set up a complete campaign funnel. This means that once you finish, some Internet users will see an advert for an offer that you have selected to promote. Part of them will be interested in it. And a few of them may take this offer. So after completing this guide you will not only have both theoretical and practical knowledge but potentially a profit. Pretty sweet, right?

Right. Let's get to it.

MAIN ACTORS AND THE MONEY FLOW

In general, you need three things to create a campaign: an offer to promote, a source of traffic, and a tracker to match those two in the best way possible. Each of these things has a dedicated platform.

Offers:

Offers are aggregated in affiliate network platforms. These networks connect people that have offers with people that are looking for offers to promote. The latter refers to you, affiliate marketer. Affiliate network platforms are the ones that will pay you money each time someone takes your offer (in an affiliate language: when a visitor converts). That's where your revenue will be coming from.

Traffic:

Traffic is a broad term that describes any source of visitors: ad networks, social media platforms, search engines and more. Typically, traffic is bought in traffic source platforms. They offer a stream of visitors with concrete characteristics to buy. You will have to spend some money there, first for learning what works, later to make money and continue learning (because the learning process never actually ends). Contrary to what some over-optimistic blog posts or articles are trying to tell you, there is no 'free money'. Even top affiliates spend money to buy traffic. They simply earn X times more. And that's what you are aiming for.

Tracking:

Tracking is done by Voluum. A tracker acts as an intermediary between platforms described above. It measures, manages and optimizes. In this guide, you will use Voluum not only to track, but also to manage your running campaigns with the help of the Automizer feature.

The Automizer

Automizer is a new feature addition to Voluum. It integrates with traffic sources and affiliate networks using a reliable API connection. This will allow you to control your campaigns without leaving Voluum, set rules and alerts. In this guide, we will use Automizer to make your affiliate work more efficient.

Your Affiliate Work

Constant optimization and testing new hypothesis will be your main focus as an affiliate marketer. Voluum will help you with that. It will:

  • Show you where you are losing money and what market shares are profitable

  • Send it to different, more suitable offers or and better performing landers

  • Launch rules you set in the Automizer to save you from losing money or allow you to earn more money, depending on the setup

You will spend most of the time either in Voluum, grooming your running campaigns, or in a traffic source and an affiliate network, planning your next campaigns.

Ad Types

While you browse the Internet, you come across advertisements shown in diverse types. Click any of the ad types below to see an example:

Each ad format works differently. There are certain types of offers and audiences that respond better to particular formats. In this guide, we will find an offer suitable for a pop campaign available in one of the Tier 3 countries. Pop campaigns are cheap, easy to manage, and offer a sizable number of ad views. Perfect for beginners. Do not be alarmed if you do not know some of these terms. We describe everything along the way.

The Checklist

In this guide, we will go through these three types of platforms (affiliate network, Voluum and traffic source), each in a separate step. Your checklist looks like this:

  • Get an offer

  • Set up tracking

  • Find traffic and start advertising

You will check off one item after finishing each step.

Completing it will take some time. Some of it is a learning curve, and some of that time is simply waiting for an account or offer approvals. So how much time should you dedicate towards this guide? The answer is: as much as it is comfortable for you. The winners are not necessarily the fastest ones, but most definitely the best ones.

Let's start and cross off the first thing on your checklist by finding an offer. Click the image on the right to proceed to the next step.

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