Voluum Documentation

Adding an Offer from Everad to Voluum

Voluum TRK Case Study Everad

Everad is a supplier of offers in the Health & Beauty vertical. They own the majority of their offers. You can set up tracking of Everad offers in just a few simple steps.

Table of Contents

Prerequisites

Before you start, you need to have:

  • Active Voluum and Everad accounts.

  • A steady source of traffic from an external traffic source platform. 

  • (Optionally) A standalone landing page, if you choose to use your own instead of the one provided by Everad.

  • A basic knowledge of Voluum. Completing the Voluum Getting Started guide is sufficient.

if you have everything read, you can start by defining a source in Everad.

I. Adding a Source in Everad

First of all, you need to define your source in Everad. It is necessary when creating a campaign in Everad and is used for for organizational purposes. To do so, perform the following steps:

  1. In Everad, go to Sources tab.

    everad_sources.png
  2. Select the type of source you advertise in.

  3. Provide the name of that source.

  4. Click the Create source button.

    add_source.png

You have defined a source in Everad. Now it's time to request an offer.

II. Requesting an Offer from Everad

In Everad you have a selection of offers for you to choose from. After you find your offer, you will have to request it. In order to do that, perform the following steps:

  1. In Everad, go to the Offers tab.

    everad_offers.png
  2. Set any filtering options you want by selecting appropriate options from the drop-down menus.

  3. Click the Apply filters button.

    offers_filters.png
  4. Locate the offer you like from the list below and click the Request access button.

  5. Confirm the pop-up window by clicking the Request access button again.

  6. On the Create ticket screen you should provide all the information required by Everad:

    • Your previous experience with other affiliate networks. If you have any, you should upload screenshots of your statistics.

    • Type of traffic source you intend to use.

    Then click the Create ticket button.

    offer_submit_ticket.png
  7. Wait for your offer to be approved.

Once your offer is approved, you can create a campaign in Everad.

III. Creating a Campaign in Everad

Adding a campaign in Everad allows you to provide additional options regarding how your offer will be displayed. You can define:

  • Which offer you want to show and in what language.

  • What type of source you work with.

  • What landing should be used. Note that what Everad refers to as a landing is actually an offer page.

  • What transit page (if any) should be used. Note that what Everad refers to as a transit page, in Voluum documentation is known as a landing page.

Creating a campaign allows you to get the offer link to paste in Voluum. To create a campaign in Everad, perform the following steps:

  1. In Everad, in the Campaigns tab, click the Add campaign button.

    add_campaign.png
  2. Provide a name for your campaign in the Campaign name text field

  3. Select the offer that you have requested by selecting it from the Offers drop-down menu.

  4. Select the source type that you have defined by selecting it from the Source drop-down menu.

  5. Select the language that your offer should be presented in by selecting the appropriate option from the Language drop-down menu. Once you have selected all the options, the Landing card will appear.

    create_campaign.png
  6. Select a landing page from the selection provided by Everad or select the Park a domain radio button to use your own.

    Note

    Voluum Info: What Everad refers to as a landing page is actually an offer page, so a place where a conversion actually happens.

    landing.png
  7. Select a transit page from the selection provided by Everad or select the Park a domain radio button to use your own. Alternatively, you can select not to use a transit page at all by clicking the Don't use radio button.

    Note

    Voluum Info: What Everad refers to as a transit page in Voluum is called a landing page, so a place where an additional content (such as text or graphics) can be provided. Using a transit page as a landing page will require some additional steps:

    • Creating a lander element in Voluum. Read the Creating a Lander Element article to learn more.Creating a Lander Element

    • Adding a Voluum click URL to a CTA button. Everad allows you to download their transit page, You can do this by clicking the Download button below the transit page you want to use. Once downloaded, you will have to modify it to include this click URL. Read the Tracking Clicks article to learn more.

  8. Click the Save campaign button.

Your campaign is created. You can configure a postback to report conversions back to Voluum.

IV. Configuring a Global Postback

A postback URL is a target where Everad can send information about conversions. This URL is provided by Voluum and has to be pasted in the Everad platform with a proper parameter configuration. Here's a quick recap of how to get a postback URL from Voluum:

  • Get a postback URL from Voluum

  1. In Voluum, click the profile_settings.png button. The Settings view will show up.

  2. Go to the Tracking URLs tab.

  3. Click the Copy button to copy a postback URL to the clipboard in the Postback URL section.

    postback_url.png

You have acquired a postback URL from Voluum. It should look like this:

http://your_voluum_domain.com/postback?cid=REPLACE&payout=OPTIONAL&txid=OPTIONAL

When you paste this URL into the Everad platform you will have to modify it to include Everad specific tokens (referred to as "macros" in Everad).

  • Configure a postback in Everad

Everad allows you to configure postback specific for each campaign or a global one, that applies to all campaigns. As Voluum uses a global postback only, this option will be described below. To configure a global postback on Everad's side, perform the following steps:

  1. In Everad, go to the Campaigns tab.

    everad_campaigns.png
  2. Click the Global postback button.

    global_postback.png
  3. Paste the copied postback URL to the Postback URL text field.

  4. Match the Voluum parameter names with appropriate Everad tokens (macros).

    Server to server (S2S) communication uses HTTP parameters to send information between platforms. This information comes in parameter_name={token} pairs, where the first part is specific for the target platform (Voluum in the case of sending a postback) so it can recognize the type of information carried in this parameter and the second part is specific to the source platform (Everad in this case), so it can be replaced by Everad with appropriate values.

    Voluum parameter names in the postback URL are as follows:

    • cid: It is used to pass back the Voluum click ID value to properly match information about conversion with an original visit. This is mandatory, as a postback request sent to Voluum without a correct click ID value will not be accepted. Everad uses the {sid1} token to hold the click ID value passed originally in the offer link (that will be configured in the next step). Replace the word REPLACE with the {sid1} token in the postback URL to match parameters correctly.

    • payout: It is used to pass payout information if you have selected to track payout automatically in the offer element setup in Voluum. If you have selected tracking payout manually, you can delete this parameter. Everad uses the {payout} token to pass payout information. Replace the word OPTIONAL next to the payout parameter name with the {payout} token to match parameters correctly.

    • txid: It is used to pass additional conversion identifying information to distinguish subsequent conversions. Read the Upselling: Registering Multiple Conversions per clickid article to learn more. Everad uses the {id} token to uniquely identify each conversion. Replace the word OPTIONAL next to the txid parameter name with the {id} token to match parameters correctly.

    Your modified postback URL should look like this:

    http://your_voluum_domain.com/postback?cid={sid1}&payout={payout}&txid={id}
  5. Click the Save button.

Global postback settings have been saved. You can now get an offer link that should be pasted in Voluum.

V. Use a Link Builder to Get the Offer URL

Link builder enables you to create an offer link that you can paste in Voluum. To access the link builder, perform the following steps: 

  1. In Everad, in the Campaigns tab, click the link_builder_icon.png icon next to the campaign that you created. The link builder window will appear.

    link_builder.png
  2. The link builder window allows you to provide Voluum tokens to match them with Everad's sid parameters. For the basic setup you need to match the sid1 parameter (that will become a token in the postback URL) with the Voluum {clickid} token that passes the click ID value.

    link_builder2.png

    You can provide other Voluum tokens to match them with other sid parameters. This will allow you to pass additional information to Everad and view it in statistics therein. 

    Once you have provided Voluum tokens and created the link, you can send a test conversion by clicking the Send test conversion button. 

  3. Click the Copy button next to the Landing link to copy it to the clipboard. Your copied landing URL should look like this:

    http://123.healthfulnessinfo.com?sid1={clickid}&country_code=DE

VI. Add an Offer Element in Voluum

And now, for the final part that ties a nice ribbon around all the elements created, configured and defined previously, paste the copied landing link into an offer element in Voluum. To do so, perform the following steps:

  1. In Voluum, go to the Offers tab.

  2. Click the New offer button. The New offer form will appear.

  3. Provide the name of your offer in the Offer name text field.

  4. Paste the copied landing link to the Offer URL text field.

  5. Click the Save button.

    vlm_offer.png

You have now added an offer element to Voluum that will guide visitors to the selected offer from Everad.

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