What is an Event in Voluum?

Voluum tracks different types of actions, executed by visitors, called events. Different events have different consequences on a performance of a campaign so it is crucial to distinguish them properly.


The following article describes event classification as understood by Voluum. Other platforms, such as traffic sources or affiliate networks may use different names, so it is important to familiarize oneself with the vocabulary used by entities involved in your campaign funnel.

Types of Events

In the Voluum platform there are the following types of events:

  • An Impression is when a visitor arrives at a web page with your advertisement. Impression tracking is optional and requires a proper configuration in both Voluum and traffic source.


    Voluum Note: Impressions can be recorded but are not included in the billed events, meaning that tracking impressions does not deplete your pricing plan's event quota.

  • A Visit is when a visitor clicks the campaign URL under an advertisement. The visit is recorded when the campaign URL successfully passes correct information on the visit to Voluum.

    • If you do not use a landing page in your campaign funnel, a click ID value is assigned upon a visit.

  • A Click is when a visitor clicks on a Call-to-Action (CTA) link / button placed on a landing page, and is then redirected to an offer. The click is recorded when the click URL successfully passes correct information to Voluum.

    • If you use a landing page in your campaign funnel, a click ID value is assigned upon a click.


    Voluum Note: If you have the Direct linking option enabled, meaning that a user is redirected from an ad directly to the offer without a landing page, such action is considered a visit.

  • A Conversion is a successful action that is relayed from an offer. The conversion is recorded when a postback URL or a tracking pixel successfully passes correct information about a conversion from an affiliate network back to Voluum.

Free Events

Free events can be available for the following group of users:

  • For users with Zeropark campaigns: Zeropark event does not deplete your pricing plan's event quota. However,  after a monthly free trial of Voluum for Zeropark users charges for a plan still apply.

  • For Voluum DSP users: DSP campaign tracking is free, however, if you want to use Voluum to track different campaigns, charges for a pricing plan still apply.

Overage Events 

In case the number of recorded events in Voluum exceeds your plan's event quota, you will be billed for overage events according to your plan's charges. The overage charges are applied to your invoice at the end of a billing cycle.

  • Discover  pricing plan: Events exceeding 1,000,000 are charged at a rate of $0.07 per 1,000 events

  • Profit plan: Events exceeding 3,000,000 are charged at a rate of $0.06 per 1,000 events

  • Grow plan: Events exceeding 10,000,000 are charged at a rate of $0.05 per 1,000 events

  • Custom pricing plan: Individually priced

Checking Your Billing Statistics

To check your current events and billing info, follow the steps:

  1. In Voluum, click the profile_settings.png icon (top right corner of the screen). Your account data view will show up.

  2. Go to the Billing & Subscription tab. In the SUBSCRIPTION DETAILS section you will see number of total events, billed events, free ZeroPark events, remaining events, and information on overage events and costs.