Custom Columns

Danger

Pricing plan availability

The Custom Columns feature is available on the Profit pricing plan and above.

Custom Columns allow you to create and additional column in Voluum reports with data that are the result of a mathematical operation between two selected metrics or a metric and a static value. There are four types of mathematical operations:

  • Sum

  • Subtraction

  • Multiplication

  • Division

Use Cases

There are numerous use cases for using Custom Columns. You can find some examples below:

  • Profit after tax: You can create a custom column that contains your profit after taxation.

    Setup: Multiply your profit by a correct static value.

  • Custom conversion: If you track various types of conversions, you can create a column that contains the sum of two types of custom conversions.

    Setup: Sum the two types of custom conversions.

  • Cost with VAT: Calculate your costs with VAT included.

    Setup: Multiply your costs by a correct static value, for example 1.19 for German VAT.

  • Cost per custom conversion: Calculate cost separately for each conversion type (for example, lead).

    Setup: Divide cost per custom conversion.

Create a Custom Column

  1. In Voluum, click the columns.png button to open column settings.

    custom_columns1.png
  2. Click the Add custom column button.

    custom_columns2.png
  3. Provide a name for your custom column in the Column name text field.

  4. Select the first metric or a static value from the Metric drop-down menu. If you have selected the Static value option, provide the value.

  5. Select a mathematical operation type by clicking the appropriate icon.

  6. Select the second metric or a static value from the Metric drop-down menu. If you have selected the Static value option, provide the value, like in our example.

  7. Click the Save button.

    custom_columns3.png

Your custom column will be displayed in Voluum reports.

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