Voluum Documentation

Creating a Campaign with a Redirect Method - Part 3: Best Practices

Voluum TRK TRK Campaign Funnel Best Practices

Once the campaign is approved in your traffic source and traffic is sent, you can start analyzing your campaign’s performance based on the large range of report categories available in Voluum.

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To always get the best results, you may find some of the following points useful and applicable in your campaign funnels:

  • Name the campaign in a way which will make it easy to identify later.

  • Use tags to filter and group campaigns. This is the quickest way of finding the campaign in Voluum.

  • Use emojis to identify different elements (campaigns, flows, offers, etc.) in Voluum at first glance. Surprised? See how the Campaigns view may look like:

    campaign_entities.png

    Just copy the emoji from any website on the Internet and paste it to the Campaign name text field.

  • Pay attention to which domain names should be used in URLs of different entities in one campaign funnel. You can use multiple CNAME domains and multiple Voluum domains. To avoid problems though, always stick to the same domain within one campaign funnel:

  • Double check if you use the HTTP or secure HTTP (HTTPS) protocol to avoid mixing up the HTTP with HTTPS links. Modern browsers see this as a conflict. Cookies saved for the HTTPS links cannot be accessed by the HTTP link. To read more, go to the Google Web Fundamentals: What Is Mixed Content? article.

  • Define flows in the Voluum platform to save your time in the future. Changes in the flow propagate to all campaigns where the flow is applied. Moreover, they can be used as templates for the paths' setup to speed up the process of setting up the campaign funnels. To find more information on flows, go to the Defining a Flow within a New Look article.Defining a Flow

  • Always check the latest news in Voluum and learn about more advanced features to get the most of your traffic. There are many of them to help you perform your campaign in the most efficient way. To see the latest updates, go to the Voluum Product Updates article.

What's Next?

After you have created a campaign with all other elements necessary for your campaign funnel, you might want to learn how to check Voluum reports and optimize your campaigns:

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