Voluum Documentation

Creating a Campaign with a Redirect Method - Part 2: Destination


Voluum TRK TRK Campaign Funnel Campaign

Once you have defined what kind of the campaign you want to advertize and in which traffic source, you need to characterize where your traffic will be directed to.You can do this in this DESTINATION tab. You have three options how to define a campaign destination:

Option One: Flow

Flow is a separate element in Voluum that will save you time if you often use the same path in your campaign. In short, a flow is a saved path template. While using a flow you have to keep in mind that providing changes to a flow setup will affect all campaign where this flow is used.

To use a flow, select the Flow radio button and:

  • If you have already created the flow, then simply select this flows from the Create new flow drop-down menu.

  • If you want to create the new flow, click the Select flow drop-down menu and click the Create new flow option. To learn how to create a flow, read the Creating a Flow article.

Option Two: Path

You can set up path or paths that will be used only in this campaign. In general, a path defines how visitor are directed to their destination, where and how many of them.

The "how::

Visitor redirection occurs in a path; this is where you will add destinations, such as landers and offers. There are two types of paths available: default and rule-based path: 

  • Rule-based paths: Path or set of paths where traffic is redirected within defined constraints set in the rule. Adding the rule-based paths is optional and should be driven by your business requirements. Read the Adding a Rule-Based Path article to learn more.

  • Default paths: Path or set of paths that do not have any traffic-targeting options, thus traffic that does not match the criteria set in the Rule-based paths section, will be passed along the default path. A single default path is always required. Read the Adding a Default Path article to learn more.

The "where":

Paths direct visitors towards one or two possible destinations:

  • Offer. At least one offer is required in a default path.

    You can select a previously created offer from the Select offer drop-down menu or create a new offer by clicking on the Select offer drop-down menu and selecting the Create new offer option. To learn how to add an offer, read the Creating an Offer Element article.

  • Lander. Landers have to be used only if you want to use landing pages in your campaign funnel. If you want to use an offer only, tick the Direct linking option in the path setup. In that case, you will only have the option to add an offer(s). The visitor will be registered only as a visit and NOT as a click in the reports. 

    You can select a previously created lander from the Select lander drop-down menu or create a new lander by clicking on the Select lander drop-down menu and selecting the Create new lander option. To learn how to add a lander read the Create a Lander Element article.

The "how many":

The traffic distribution is governed by a weight value. The proportion of weight values is reflected in a percentage of traffic distribution. This percentage always sums up to 100%.  You can set a weight value for the following elements:

  1. Path

  2. Lander

  3. Offer

The traffic distribution applies to those element in that order.

When you create several elements, they are automatically assigned a default weight of 100. Adding two elements, for example Optimized Lander 1 and Optimized Lander 2 with a default weight value of 100 for each element will result in 50% traffic distribution for each lander. This is to ensure even traffic distribution.


If you change weight values manually, the percentage of traffic distribution will also change respectively to reflect the proportion of weight values. Changing a weight value for Optimized Lander 2 to 300 will result in 75% of visits sent to the Optimized Lander 2.


You usually do this once the performance of a path has been accurately measured following the campaign's testing period.


Voluum Note: You can edit your path’s weight at any time to redistribute traffic at an optimal ratio.

For example, if one lander is doing better (higher CTR %) than another within the same campaign, you can increase the path weight of the best performing lander to distribute traffic at a higher ratio to the better performing landing page.

You can also use the Traffic Distribution AI feature to automatically adjust path, lander and offer weight values based on conversion data. Read the Traffic Distribution AI: Overview article to learn more.

Option Three: Destination URL

Voluum enables you to track the campaign directly within the campaign URL with the Direct URL option, however you are strongly encouraged to use the other two options. Why? Because when you specify the lander(s) / offer(s) in your Voluum campaign, you will gain access to a variety of resources in the campaign reports. Setting up the destination URL limits you with the tracking options available while running the campaign. 

If you still would like to use this option then select the Destination URL radio button and provide the URL of your offer.

Other Campaign Destination Settings

Once you have configured your campaign destination, perform the following steps to finish creating a new campaign:

  1. (Optional) If you configured path or paths settings, you can save it as a new flow. To do so, select the Save as flow checkbox and provide a new name for it. When you save the campaign, the flow will be added to your Voluum flows.

  2. Verify all the settings for your campaign and click the Save button. Once your campaign is successfully saved, a new Campaign URL is uniquely generated and the campaign is added to the list of active campaigns.

  3. Copy the Campaign URL and submit it to the relevant traffic source for approval. You have created the campaign entity in Voluum. Go to the last part of this guide to see best practices of creating and maintaining campaigns in Voluum.

Video Tutorial
Frequently Asked Questions

Have more questions about creating the campaign? You might find the answer below: