Creating a Campaign with a Redirect Method - Part 2: Destination


Once you have defined what kind of the campaign you want to advertize and in which traffic source, you need to characterize where your traffic will be directed to. You can do this in this DESTINATION tab. You have three options on how to define a campaign destination:

Option One: Flow

Flow is a separate element in Voluum that will save you time if you often use the same path in your campaign. In short, a flow is a saved path template. While using a flow you have to keep in mind that providing changes to a flow setup will affect all campaigns where this flow is used.

To use a flow, select the Flow radio button and:

  • If you have already created the flow, then simply select this flows from the Create new flow drop-down menu.

  • If you want to create the new flow, click the Select flow drop-down menu and click the Create new flow option. To learn how to create a flow, read the Creating a Flow article.

Option Two: Path

You can set up a path or paths that will be used in this campaign only. In general, a path defines how visitors are directed to their destination, where and how many of them.

The "how::

Visitor redirection occurs in a path; this is where you will add destinations, such as landers and offers. There are two types of paths available: default and rule-based path: 

  • Rule-based paths: Path or set of paths where traffic is redirected within defined constraints set in the rule. Adding the rule-based paths is optional and should be driven by your business requirements. Read the Adding a Rule-Based Path article to learn more.

  • Default paths: Path or set of paths that do not have any traffic-targeting options, thus traffic that does not match the criteria set in the Rule-based paths section, will be passed along the default path. A single default path is always required. Read the Adding a Default Path article to learn more.

The "where":

Paths direct visitors towards one or two possible destinations:

  • Offer. At least one offer is required in a default path.

    You can select a previously created offer from the Select offer drop-down menu or create a new offer by clicking on the Select offer drop-down menu and selecting the Create new offer option. To learn how to add an offer, read the Creating an Offer Element article.

  • Lander. Landers have to be used only if you want to use landing pages in your campaign funnel. If you want to use an offer only, tick the Direct linking option in the path setup. In that case, you will only have the option to add an offer(s). The visitor will be registered only as a visit and NOT as a click in the reports. 

    You can select a previously created lander from the Select lander drop-down menu or create a new lander by clicking on the Select lander drop-down menu and selecting the Create new lander option. To learn how to add a lander read the Create a Lander Element article.

The "how many":

The traffic distribution is governed by a weight value. The proportion of weight values is reflected in a percentage of traffic distribution. This percentage always sums up to 100%.  You can set a weight value for the following elements:

  1. Path

  2. Lander

  3. Offer

The traffic distribution applies to these elements in that order.

When you create several elements, they are automatically assigned a default weight of 100. Adding two elements, for example Optimized Lander 1 and Optimized Lander 2 with a default weight value of 100 for each element will result in 50% traffic distribution for each lander. This is to ensure even traffic distribution.


If you change weight values manually, the percentage of traffic distribution will also change respectively to reflect the proportion of weight values. Changing a weight value for Optimized Lander 2 to 300 will result in 75% of visits sent to the Optimized Lander 2.


You usually do this once the performance of a path has been accurately measured following the campaign's testing period.


Voluum Note: You can edit your path’s weight at any time to redistribute traffic at an optimal ratio.

For example, if one lander is doing better (higher CTR %) than another within the same campaign, you can increase the path weight of the best performing lander to distribute traffic at a higher ratio to the better performing landing page.

You can also use the Traffic Distribution AI feature to automatically adjust path, lander and offer weight values based on conversion data. Read the Traffic Distribution AI: Overview article to learn more.

Option Three: Destination URL

Voluum enables you to track the campaign directly within the campaign URL with the Direct URL option, however you are strongly encouraged to use the other two options. Why? Because when you specify the lander(s) / offer(s) in your Voluum campaign, you will gain access to a variety of resources in the campaign reports. Setting up the destination URL limits you with the tracking options available while running the campaign. 

If you still would like to use this option then select the Destination URL radio button and provide the URL of your offer.

Option Four: Listicle Tracking

This option enables you to create up to 20 two-step funnels consisting of the main lander, which contains links to subsequent sublander, that finally direct to offers. This allows you to create complex paths for your visitors and provide them with more content.

With the listicle tracking feature, you define the main lander that each visitor will see after clicking your ad. This main lander contains one or more (up to 20) intermediate click URLs, hidden under a CTA button or buttons. Each of these intermediate click URLS directs to the different lander, defined as a sublander in the funnel. The sublander contains a regular click URL hidden beneath another CTA button that directs to the offer.

To learn more about how this works, read the Listicle Tracking article.

Other Campaign Destination Settings

Once you have configured your campaign destination, perform the following steps to finish creating a new campaign:

  1. (Optional) If you configured path or paths settings, you can save it as a new flow. To do so, select the Save as flow checkbox and provide a new name for it. When you save the campaign, the flow will be added to your Voluum flows.

  2. Verify all the settings for your campaign and click the Save button. Once your campaign is successfully saved, a new Campaign URL is uniquely generated and the campaign is added to the list of active campaigns.


The TRACKING tab becomes available after you save the campaign destination settings. This tab contains all tracking links required to set your campaign running. In this tab you can:

  1. Select your tracking domain. By default, you will already have your main domain selected, but if you wish to use a different domain, you can change it here. All tracking links will then update accordingly.

  2. Copy the campaign URL to the clipboard by clicking the Copy button.

  3. Copy the click URL to the clipboard by clicking the Copy button.

  4. (Optional) Create a custom notification based on the current campaign.

Frequently Asked Questions

Have more questions about creating the campaign? You might find the answer below: