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Create a Campaign - Part 1: General

The first part of this guide will show how to add basic campaign information:

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  1. In Voluum, go to Campaigns.

  2. Click the Create button and select the Campaign Advanced option from the drop-down menu.

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  3. Select the Private Workspace from the drop-down menu that this campaign will be assigned to. To learn more, read the Workspaces: Overview article.

  4. (Optional) Select a tag from the Country tag drop-down menu. If the campaign is intended for multiple geos, leave the Global option selected.

    Note

    Voluum Info: This option only determines which flow templates (including landers and offers) will be available to select from the drop-down menu. If you select one country, for example United States, all the flow templates with the United States and Global country label will being displayed during selection.

  5. Provide a unique and meaningful name for your campaign in the Campaign name text field. The name of the campaign in Voluum is based on the following pattern: {selected_traffic_source} - {country_label or Global} - {your_unique_custom_name}. You can use emojis in your campaign name: simply right-click on the Campaign name text field and select Emojis option from the menu.

  6. From the Traffic source drop-down menu select a traffic source that you have previously created. The traffic source's name will be automatically added as a prefix to the campaign's name.

  7. (Optional) Select a Traffic type from the drop-down menu to organize your campaigns more efficiently. Traffic type is a property of a visit (or also an impression, if you track it), and you can use it to group traffic in reports later. If you change traffic type for a campaign, the change will affect only traffic recorded after the change.

  8. Select one of the Cost model radio buttons. If you have selected to track costs with one of the four cost models (CPC, CPM, CPA, RevShare), provide also the cost value in the Cost value text field. To learn more about tracking costs, read the Track Costs and Payouts article.Track Costs and Payouts

  9. Select a tracking method for the first transition. This is the method that will be used to track a visitor from an ad to a Voluum campaign funnel (a landing page or offer). Note that you can select a different tracking method for the second transition in the next tab.

  10. (Optional) The Conversion reporting to traffic source option can be used if you want to override your traffic source postback URL or redirect pixel settings. This override gives you an option to differentiate between conversion types when firing back information about conversion to your traffic source platform. Read the Custom Traffic Source Postback URLs article to learn more.

  11. (Optional) To enhance search functionality, you can always add tags to the campaign defined by you. Keep in mind that tags can only contain letters, numbers, and underscores.

  12. (Optional) You can add notes to your campaign regarding its content or goals.

  13. You have provided all basic information for your campaign. Now, you are going to define the campaign's destination click the Next button to go to the Destination tab.

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Frequently Asked Questions

Have more questions about creating the campaign at this point? You might find the answer below:

In this section:

There are different cost models used to settle accounts with a traffic source. These are Cost-per-mille (CPM), Cost-per-action (CPA), Cost-per-click (CPC), Revshare and an Auto option. 

CPM, , CPC

Cost per click is a model of buying traffic from a traffic source, where you pay for every time a user clicks on an ad. In Voluum, CPC is fixed, meaning that you need to provide a cost value while creating campaign to properly track cost in Voluum. You can view the value you provided in the CPC column in Voluum. Take into consideration that the cost tracked by Voluum when using this cost model might differ from what you pay to your traffic source, if it uses the second price auction bidding model. To check how much you actually pay for a single click, go to the eCPC entry.

Cost per action is a model of buying traffic from a traffic source, where you pay for a single user action (such as purchase, app install, etc.). In Voluum, CPA is fixed, meaning that you need to provide a cost value while creating campaign to properly track cost in Voluum. You can view the value you provided in the CPA column in Voluum.

Cost per mille (thousand) is a cost model of buying traffic from a traffic source, where you pay for a thousand ad impressions. In Voluum, CPM is fixed, meaning that you need to provide a cost value while creating campaign to properly track cost in Voluum. The CPM does not depend on further user actions, like a click or a conversion. You need to properly set up impression tracking in order to accurately record impressions. You can view the value you provided in the CPM column in Voluum. Take into consideration that the cost tracked by Voluum when using this cost model might differ from what you pay to your traffic source, if it uses the second price auction bidding model. To learn on how to check how much you actually pay for thousand impressions, go to the eCPM entry.