Getting Started With Reports Step 3: Comparing Changes

Voluum allows you to compare data sets from any time ranges. You can compare last week's data with data from five days before that. The compared periods of time can even overlap with each other. This allows you to see the effects of your optimization efforts or changes made in targeting settings in your traffic source platform more clearly.

Voluum executes this functionality by introducing two features:

  • Comparison columns

  • Previous time range in the chart

Read the following article to learn how these features work and how you can use them in your day-to-day work with Voluum.

How Time Ranges Work

These features operate on a logic where you compare any time ranges even of different lengths. You can either select fixed time periods (for example: last week) or outline custom time ranges for both time ranges, like in the example below:


Comparison Columns


Pricing plan availability

Note that the comparison columns feature is available only on Profit pricing plan and above.

The comparison columns feature allows you to display the change for selected metrics in both absolute numbers and in percentage value. You can see the changes for the following metrics:

  • Visits

  • Conversions

  • CV

Turning on comparison columns

In order to turn on comparison columns, perform the following steps:

  1. In Voluum, click the calendar.

  2. Turn on the Compare toggle.

  3. Select both time ranges to compare, either custom or fixed one.

  4. (Optional) Tick the Display chart checkbox to compare changes on a chart.

  5. Click the Apply button.

The columns will be shown in the table below.

Reading comparison columns

After activating them, comparison columns will appear in the table, next to the columns with the given metrics:


In each comparison column you will see two values:

  1. The first one is a percentage difference which can be of positive or negative value. This value displays the size of the change.

  2. The second one is an absolute number which can be of positive or negative value. This value shows the difference between the last time range's value and the current time range's value.


Previous Time Range on a Chart


Pricing plan availability

The following feature is available on the Profit pricing plan and above.

While comparison columns are a good way to check the size of the change, if you want to observe trends, you want to see them on the chart. Charts allow you to observe fluctuations of various metrics over time. With the addition of the previous time range, you can compare two time ranges with each other on one chart.

Charts show you the following metrics:

  • Visits

  • Clicks

  • Conversions

  • Impressions

  • Profit

  • Cost

  • Revenue

Turning on the previous time range on a chart

In order to turn on the previous time range on a chart, perform the following steps:

  1. In Voluum, click the Chart button, that is available in any view apart from the Dashboard view.

  2. Click the calendar to set your current time range, either custom or fixed one.

  3. Turn on the Previous time range toggle.


Data for the previous time range is presented on the chart with a dotted line.

Alternatively, you can enable the Display chart toggle in calendar when choosing time ranges to compare: