Clickadu as a Traffic Source

Clickadu is a worldwide CPM and CPA ad network that allows you to display your ads in various display formats. The following article describes how to set up tracking of traffic they supply with Voluum.

Table of Contents
Before You Start

There are a few things required for setting up tracking of Clickadu traffic:

  • An active Voluum account.

  • An active Clickadu account

  • An offer, and optionally, a lander

Once you have everything ready, you can proceed with the rest of this guide.

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I. Create a Campaign in Voluum

The first thing you need to do is to create a campaign in Voluum. This will provide you with a campaign URL that you will submit to Clickadu as a target URL in step 2. In order to do this, perform the following steps:

  1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Create a Lander Element article to learn more.

  3. Create a traffic source element. Voluum provides you with the Clickadu traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. Go to the Traffic sources tab.

    2. Click the New traffic source button.

    3. In the New traffic source - templates form, select the Clickadu template from the Other templates section.

    4. Click the Load template button. The New traffic source form will appear.

    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

  4. Create a campaign

    In Voluum, click the New campaign button that is available in CampaignsOffersLanders, and Traffic sources tabs. The New campaign form will appear.



    Voluum Note: If you have Voluum DSP available on your account, you will have to additionally select the New TRK campaign option from the drop-down menu. 

    1. In the New campaign form, select the Clickadu traffic source that you have just created from the Traffic source drop-down menu.

    2. Provide a name for the campaign in the Campaign name text field.

    3. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.

    4. (Optionally) Select a lander you have previously created from the Landers drop-down menu.

    5. Select the offer that you have just created from the Offers drop-down menu.

    6. Click the Save button.

    7. Click the Copy button next to the campaign URL to copy it to the clipboard.

    8. Click the Done button.

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II. Create a Campaign in Clickadu

The second thing you need to do is to create a campaign in Clickadu. Follow the steps below to do so:

  1. In Clickadu, click the Create campaign button.

  2. Provide a name for the campaign in the Campaign Name text field.

  3. Select the ad format.

  4. Select the pricing model.

  5. Paste the campaign URL that you have copied from Voluum in the Target URL text field.

  6. Upload your creative and provide a name for that creative.

  7. Select a country or countries that you want to target.

  8. Provide a bid value in the selected pricing model.

  9. Set other options according to your needs and click the Save Campaign button.


Congratulations, you have successfully set tracking of your Clickadu campaign with Voluum. If you want to set up passing conversion information from Voluum to Clickadu (which is necessary for using the Smart eCPA feature in Clickadu), follow the instructions in step 3.

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III. Configure Postback URL

CLickadu's postback URL is used to send information about conversions from Voluum. If you want to have this information in Clickadu, perform the following steps:

  1. In Clickadu, go to the Tracking tab.

  2. Click the Copy button to copy the postback URL to the clipboard.

  3. In Voluum, edit the Clickadu traffic source element.

  4. Enable the Traffic source postback URL toggle.

  5. Paste the postback URL that you have copied from Clickadu in the Traffic source postback URL text field. It should look like this:${SUBID}&aid=176483

    Replace the ${SUBID} part of the link with Voluum's {externalid} token. Your edited postback URL should look like this:{externalid}&aid=176483
  6. Click the Save button.


Congratulations, information about conversions will be passed from Voluum to Clickadu.

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Clickadu Tracking Tokens




Click ID




Zone ID

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