Whitelists / Blacklists in Automizer

This Automizer feature allows you to create, edit, and delete lists of dimensions. These lists can be than used as a condition in Rules.


Whitelists / Blacklists can be found in the AUTOMIZER view.

How Does It Work?

The lists you create contain dimension values, such as placement names, banner IDs, and others. Any type of value passed from a traffic source in a custom variable can be used in such lists.

These lists can be then used in rules as a condition. You can create two types of conditions with lists:

  • If a given dimension IS on the list

  • If a given dimension IS NOT on the lists

When the rule finds or doesn't find a given dimension on the selected list in a given time frame, it will launch set action or actions.

I. Create a List

Before you will be able to create a rule with a list, you have to create one. In order to create a list, perform the steps below:

  1. In the Whitelists/Blacklists tab, click the Add list button.

  2. Provide a name for the list.

  3. Provided values, each one in a separated line.

  4. Click the Save button.


The list has been created.

II. Create a Rule With This List

The second thing you need to do is to create a rule with this list. Follow the steps below:

  1. In the Rules tab, click the New optimization rule button.

  2. Provide a name for the rule in the Rule name text field.

  3. Select the Dimension entity type.

  4. Select the integrated traffic source from the Traffic source drop-down menu.

  5. Select a dimension that you want your list to be checked against from the Dimension text field.

  6. Select one or more campaigns.

  7. Define an action to perform.

  8. Select the Dimension metric type.

  9. Select the logical condition. You can choose between:

    • Is on the list

    • Is not on the list

  10. Select the list that you have just created.

  11. Select the time frame for the rule.

  12. Select the rule frequency.

  13. Click the Save button.


Congratulations, you have created the rule with a list.