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ADxAD as a Traffic Source

ADxAD is a DSP that offers high-quality Asian traffic. The following guide instructs how to set up tracking of its traffic with Voluum.

Table of Contents
Before You Start

The following things are required prior to setting up tracking.

  • An active Voluum account

  • An active ADxAD account

  • An offer, and optionally, a lander

  • A creative

Once you have everything, you can proceed with the guide.

I. Create a Campaign in Voluum

The first thing you need to do is to create a campaign in Voluum. This will provide you with the campaign URL that you will submit as a destination URL to ADxAD later. In order to create a campaign, perform the following steps:

  1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.

  3. Create a traffic source element. Voluum provides you with the ADxAD traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. In Voluum, go to Traffic sources.

    2. Click the Create button and select the Traffic source option from the drop-down menu.

    3. Select the ADxAD template.

    4. Click the Next button.

    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

  4. Create a campaign

    1. In the new campaign form, select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.

    2. Select the adXad traffic source that you have just created from the Traffic source drop-down menu.

    3. Provide a name for the campaign in the Campaign name text field.

    4. Define the cost model that you will use.

    5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.

    6. Select an offer that you have just created from the Offers drop-down menu.

    7. Click the Save button.

    8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

    9. Click the Done button.

II. Create a Campaign in ADxAD

The second thing you need to do is to create a campaign in ADxAD. Follow the steps below:

  1. In ADxAD, click the Create campaign button.

  2. Provide a name for the campaign.

  3. Select the advertising format.

  4. Set other general targeting options according to your requirements and click the Save button.

  5. Set up advanced targeting options and click the Next button.

  6. Paste the campaign URL that you have copied from Voluum in the Click URL text field.

  7. Select the media type from the Media type drop-down menu.

  8. Set bid, frequency capping and daily budget options.

  9. Click the Save campaign button.