Advanced Features

An Internet Protocol (IP) address is a set of numbers that each device has assigned to connect with other device over the Internet network. The IP address allows addressing and delivering the information to the right receiver. Every time a piece of information is sent, a device needs to communicate with other devices in a computer network to be able to deliver the message. Sending information in that context means every kind of activity such as surfing, exchanging emails, or downloading an application. The IP address is used to identify the device to which the message is supposed to be sent and find the best way to deliver it.

Information about a device, operating system, web browser that is being used to access a website.

An event is a specific user statistic recorded for an active Voluum campaign. There are different types of events: an impression (when an ad is viewed by the user), a visit (when the user goes to a landing page), a click (when the user goes to an offer) and a conversion (when the user buys an offer). Note that when direct-linking is used and the user goes directly to an offer, such event is classified as a visit. Voluum's pricing plans include different limits of billed events, that can be tracked without additional charges. Impressions are not billed by Voluum, meaning that they do not deplete your pricing plan's limit. Events that surpass the limit are called overages events and they are charged separately.

Return of investment is a main indicator of the profitability of your campaign. It shows the percentage of the money you earned as a fraction of the money you have invested.

Return on investment (%) = (Total revenue ($) - Total cost ($) ) / Total cost ($) * 100%

You can find this indicator in the ROI column in Voluum.

Conversion rate (clicks) is one of the main indicators of your campaign performance and how profitable your offer is. It show how many users have converted after clicking on an offer on a landing page. You can find it in the CR column in Voluum.

Conversion rate (%) (clicks) = Number of conversions / Number of clicks * 100%

Conversion rate (visits) is one of the main indicators of your campaign performance and how profitable your offer is. It shows how many users have converted after clicking an ad on a publisher's page. You can find it in the CV column in Voluum.

Conversion rate (%) (visits) = Number of conversions / Number of visits * 100%

Click-through rate is an indicator of how attractive your offer is to your audience. It shows how many users have clicked on the offer after viewing it on a landing page. You can find it in the CTR column in Voluum.

Click-through rate (%) = Number of clicks / Number of visits * 100%

Cost per view is an indicator of how much you pay for a single advertisement view on publisher's site (typically for pop-up or pop-under types of ads). You can find it in the CPV column in Voluum.

 Cost per view ($) = Total Cost ($) / Number of views

Tracking impressions (i.e. displaying an ad to a user) requires an additional configuration in traffic source component setup. The impression tracking toggle has to be turned on and an impression pixel from the campaign component setup has to be copied and pasted in your traffic source's setup. Note that you traffic source has to support impression pixels.

Effective cost per action is an indicator of a cost for a single user action (like sign up to a newsletter, installation of an application, etc.) calculated retrospectively post-campaign. It shows the actual cost per action of traffic purchased.

Effective cost per click is an indicator of a cost for a single clicks on the ad, calculated retrospectively post-campaign. It shows the actual cost per click of traffic purchased.

The eCPM is calculated using the below formula:

Effective cost per click = Total cost / Number of clicks

You can find this indicator in the eCPC column in Voluum, and use it to adjust your bids and increase your win rate.

Effective cost per mille (thousand) is an indicator of a cost for buying a thousand ad impressions, calculated retrospectively post-campaign. It shows the actual cost per thousand impressions of traffic purchased.

The eCPM is calculated using the below formula:

Effective cost per mille = Total cost / Number of impressions * 1000

You can find this indicator in the eCPM column in Voluum, and use it to adjust your bids and increase your win rate.

Impression click-through rate is an indicator of how attractive your ad is to your audience. It shows how many users have clicked on the ad after viewing it on a publisher's site. You can find this indicator in the iCTR column in Voluum. It is calculated using the below formula:

Impression click-through rate (%) = Number of visits / Number of impressions * 100%

Revenue per mille (thousand) is an indicator of how much you earn for thousand impressions. You can find it in the RPM column in Voluum. It is calculated using the below formula:

Revenue per mille ($) = Total revenue ($) / Number of impressions * 1000

Earning per visit is an indicator of how much revenue you get for a single visit to your website. You can find it in the EPV column in Voluum. It is calculated using the below formula:

Earnings per visit ($) = Total revenue ($) / Number of visits

Earning per click is an indicator of how much revenue you get for a single click on the ad. You can find it in the EPC column in Voluum. It is calculated using the below formula:

Earnings per click ($) = Total revenue ($) / Number of clicks

The Bulk Actions feature enables you to add many offers and landers or to modify many offers, landers and campaigns at once. In a few seconds you can work on 250 entities and upload them to Voluum. Easy, time-saving, and efficient.

An offer is anything that an advertiser wants to promote. In Voluum, an offer is a basic component that is an endpoint for user traffic. Traffic can be sent directly to the offer from the ad or through a landing page.

The Bulk Actions feature enables you to add many offers and landers or to modify many offers, landers and campaigns at once. In a few seconds you can work on 250 entities and upload them to Voluum. Easy, time-saving, and efficient.

An offer is anything that an advertiser wants to promote. In Voluum, an offer is a basic component that is an endpoint for user traffic. Traffic can be sent directly to the offer from the ad or through a landing page.

The Bulk Actions feature enables you to add many offers and landers or to modify many offers, landers and campaigns at once. In a few seconds you can work on 250 entities and upload them to Voluum. Easy, time-saving, and efficient.

An offer is anything that an advertiser wants to promote. In Voluum, an offer is a basic component that is an endpoint for user traffic. Traffic can be sent directly to the offer from the ad or through a landing page.

An affiliate network is a platform where offer owners and people who want to promote their offers meet. Affiliate networks aggregate multiple offers. In Voluum, the affiliate network element can also be used as a way of grouping different offers by given criteria, like verticals or creatives used.

A payout is the amount of money which an affiliate network or an offer owner pays you after a successful conversion. To properly track payouts in Voluum, you have to use a dynamic payout token for an or enter a fixed value.

With the Conversion Cap feature you are able to restrict a daily number of conversions for a primary offer and then redirect visitors to another one when the limit is exceeded. The automatic redirection of the offers ensures that you do not lose your traffic whenever an affiliate network puts a restriction on the number of conversions allowed per day.

Workspaces are a feature that allows users to separate campaign components from each other and assign them to different users for easier work management.

The Bulk Actions feature enables you to add many offers and landers or to modify many offers, landers and campaigns at once. In a few seconds you can work on 250 entities and upload them to Voluum. Easy, time-saving, and efficient.

An offer is anything that an advertiser wants to promote. In Voluum, an offer is a basic component that is an endpoint for user traffic. Traffic can be sent directly to the offer from the ad or through a landing page.

An affiliate network is a platform where offer owners and people who want to promote their offers meet. Affiliate networks aggregate multiple offers. In Voluum, the affiliate network element can also be used as a way of grouping different offers by given criteria, like verticals or creatives used.

A payout is the amount of money which an affiliate network or an offer owner pays you after a successful conversion. To properly track payouts in Voluum, you have to use a dynamic payout token for an or enter a fixed value.

With the Conversion Cap feature you are able to restrict a daily number of conversions for a primary offer and then redirect visitors to another one when the limit is exceeded. The automatic redirection of the offers ensures that you do not lose your traffic whenever an affiliate network puts a restriction on the number of conversions allowed per day.

The Bulk Actions feature enables you to add many offers and landers or to modify many offers, landers and campaigns at once. In a few seconds you can work on 250 entities and upload them to Voluum. Easy, time-saving, and efficient.

The Bulk Actions feature enables you to add many offers and landers or to modify many offers, landers and campaigns at once. In a few seconds you can work on 250 entities and upload them to Voluum. Easy, time-saving, and efficient.

A landing page, also referred to as lander, pre-sales page, pre-lander, or CTA page, is an externally hosted, publicly accessible web page that contains CTA link / button to an offer or offers. In order to properly track traffic coming towards the landing page, a lander component has to be set up in Voluum.

The Bulk Actions feature enables you to add many offers and landers or to modify many offers, landers and campaigns at once. In a few seconds you can work on 250 entities and upload them to Voluum. Easy, time-saving, and efficient.

An offer is anything that an advertiser wants to promote. In Voluum, an offer is a basic component that is an endpoint for user traffic. Traffic can be sent directly to the offer from the ad or through a landing page.

Workspaces are a feature that allows users to separate campaign components from each other and assign them to different users for easier work management.

A landing page, also referred to as lander, pre-sales page, pre-lander, or CTA page, is an externally hosted, publicly accessible web page that contains CTA link / button to an offer or offers. In order to properly track traffic coming towards the landing page, a lander component has to be set up in Voluum.

Campaign is an element in Voluum that incorporates other elements to create a campaign funnel. Creating a campaign funnel requires adding and configuring different elements, such as: offers, landers, flows, traffic sources or affiliate networks. Some components are optional and not required for running the campaign.

A traffic source is any entity that generates user traffic you can use in your campaign funnel. This includes publishers, ad networks, ad exchanges, Facebook or Google and Demand-Side Platforms.

There are different cost models used to settle accounts with a traffic source. These are Cost-per-mille (CPM), Cost-per-action (CPA), Cost-per-click (CPC), Revshare and an Auto option. 

Cost per click is a model of buying traffic from a traffic source, where you pay for every time a user clicks on an ad. In Voluum, CPC is fixed, meaning that you need to provide a cost value while creating campaign to properly track cost in Voluum. You can view the value you provided in the CPC column in Voluum. Take into consideration that the cost tracked by Voluum when using this cost model might differ from what you pay to your traffic source, if it uses the second price auction bidding model. To check how much you actually pay for a single click, go to the eCPC entry.

Cost per mille (thousand) is a cost model of buying traffic from a traffic source, where you pay for a thousand ad impressions. In Voluum, CPM is fixed, meaning that you need to provide a cost value while creating campaign to properly track cost in Voluum. The CPM does not depend on further user actions, like a click or a conversion. You need to properly set up impression tracking in order to accurately record impressions. You can view the value you provided in the CPM column in Voluum. Take into consideration that the cost tracked by Voluum when using this cost model might differ from what you pay to your traffic source, if it uses the second price auction bidding model. To learn on how to check how much you actually pay for thousand impressions, go to the eCPM entry.

Cost per action is a model of buying traffic from a traffic source, where you pay for a single user action (such as purchase, app install, etc.). In Voluum, CPA is fixed, meaning that you need to provide a cost value while creating campaign to properly track cost in Voluum. You can view the value you provided in the CPA column in Voluum.

A flow is a predefined component that is used to retarget traffic to different destinations for multiple campaigns. It may contain rule-based paths or a direct linking to an offer. Note that this does not affect traffic targeting criteria set in the traffic source's setup.

The Bulk Actions feature enables you to add many offers and landers or to modify many offers, landers and campaigns at once. In a few seconds you can work on 250 entities and upload them to Voluum. Easy, time-saving, and efficient.

Campaign is an element in Voluum that incorporates other elements to create a campaign funnel. Creating a campaign funnel requires adding and configuring different elements, such as: offers, landers, flows, traffic sources or affiliate networks. Some components are optional and not required for running the campaign.

A flow is a predefined component that is used to retarget traffic to different destinations for multiple campaigns. It may contain rule-based paths or a direct linking to an offer. Note that this does not affect traffic targeting criteria set in the traffic source's setup.

A path is used to retarget traffic inside one campaign or be a part of the Flow component. The path can use rules or direct URL to guide traffic to a given destination.

Basic items in Voluum that you create to run a campaign funnel successfully. In Voluum you can find the following campaign elements:

The process of switching to the Workspaces feature. The update has to be performed only once per account by an Account Owner.

It is the first Private Workspace that Voluum automatically creates for you and where all campaigns will be assigned to during the update process. This Workspace is created by default to make you more familiar with the Workspaces concept. All the previously invited associates, that during the update will become Workers, will be assigned to this Workspace.

A person who can create, edit campaign's elements, and access reports in the assigned Workspace only. Worker can be assigned to more than one Workspaces to be able to participate in many aspects of a daily work. The number of Workers that you can invite depends on your pricing plan.

Basic items in Voluum that you create to run a campaign funnel successfully. In Voluum you can find the following campaign elements:

A user's role determines which elements will be accessible after signing in. Each role has a predefined set of permissions. You need to have a user role assigned. Otherwise, you would not be able to sign in to Voluum. 

The Workspace assignment determines which campaign funnels a user can gain access to. This allows to isolate the funnels and make them unavailable for some Workers, where at the same time the Account Owner and Admin(s) can easily have insight into all data.

The Account Owner and Admin(s) can access data in all created Workspaces in Voluum. However, a Worker can only access those elements that are associated with the Workspace the Worker is assigned to.

The isolated area where only assigned Workers, Admins and Account Owner have access to. 

Basic items in Voluum that you create to run a campaign funnel successfully. In Voluum you can find the following campaign elements:

The role assignment determines the type of access to the Voluum platform. It can be set only by an Account Owner. The assignment can be changed at any time, according to the current needs.

A person with an administrative role in the account. Admin’s permissions are as follows:

Any person who is an end-user, can sign in and access Voluum. It can be an Account Owner, Admin, or Worker.

When mentioned, it refers to an everyday Voluum user.

A person who can create, edit campaign's elements, and access reports in the assigned Workspace only. Worker can be assigned to more than one Workspaces to be able to participate in many aspects of a daily work. The number of Workers that you can invite depends on your pricing plan.

Basic items in Voluum that you create to run a campaign funnel successfully. In Voluum you can find the following campaign elements:

A user who has full control over the account. Account Owner has all possible permissions to Voluum settings, can perform any actions in the account, and makes decisions about all other users collaborating on the owner account. This user had originally registered an account in Voluum.

A person who can create, edit campaign's elements, and access reports in the assigned Workspace only. Worker can be assigned to more than one Workspaces to be able to participate in many aspects of a daily work. The number of Workers that you can invite depends on your pricing plan.

The isolated area where only assigned Workers, Admins and Account Owner have access to. 

Basic items in Voluum that you create to run a campaign funnel successfully. In Voluum you can find the following campaign elements:

Public Workspace is an area shared by all users, collaborating on one account. There is only one Public Workspace available for each account and it cannot be deleted. All users can use campaign elements in this area, but only Admin(s) and Account Owner can create and modify elements in that Workspace.

The role assignment determines the type of access to the Voluum platform. It can be set only by an Account Owner. The assignment can be changed at any time, according to the current needs.

A user who has full control over the account. Account Owner has all possible permissions to Voluum settings, can perform any actions in the account, and makes decisions about all other users collaborating on the owner account. This user had originally registered an account in Voluum.

A person with an administrative role in the account. Admin’s permissions are as follows:

The Workspace assignment determines which campaign funnels a user can gain access to. This allows to isolate the funnels and make them unavailable for some Workers, where at the same time the Account Owner and Admin(s) can easily have insight into all data.

The Account Owner and Admin(s) can access data in all created Workspaces in Voluum. However, a Worker can only access those elements that are associated with the Workspace the Worker is assigned to.

Uniform Resource Locator is a specific address (reference) for a certain resource on Internet.

A report gives you an insight into your campaign's performance. You can create reports for specific time ranges, group up to 3 types of data for comparison or create more detailed drill-down report for selected data, add your custom reports to bookmarks so they are accessible every time you sign in into Voluum and many others. Reporting is the key functionality of Voluum.

A report gives you an insight into your campaign's performance. You can create reports for specific time ranges, group up to 3 types of data for comparison or create more detailed drill-down report for selected data, add your custom reports to bookmarks so they are accessible every time you sign in into Voluum and many others. Reporting is the key functionality of Voluum.

A grouping is a main way to build your report. The grouping option allows you to view up to three categories of data, aggregated by chosen characteristic.

A drill down report is a specific type of report that allows you to dig into up to six levels of data sets. It narrows down displayed data according to selected criteria. 

An affiliate network is a platform where offer owners and people who want to promote their offers meet. Affiliate networks aggregate multiple offers. In Voluum, the affiliate network element can also be used as a way of grouping different offers by given criteria, like verticals or creatives used.

An offer is anything that an advertiser wants to promote. In Voluum, an offer is a basic component that is an endpoint for user traffic. Traffic can be sent directly to the offer from the ad or through a landing page.

The Custom Conversions feature enables you to define multiple conversion types, so that you can differentiate between them and drill down the conversion report to see, for example, which part of traffic converts most often or which users are most likely to generate additional income from upsells.

A Server-to-Server (S2S) Postback URL is the safest way to properly deliver an offer conversion information back to an associated campaign in Voluum. It is a special URL that uses tokens to pass information on conversion and other information to Voluum. An affiliate network has to support S2S Postback URL option. If it does not, a pixel redirect can be used instead.

A parameter name describes types of information passed by tokens in an campaign URL. The parameter name has to be properly recognized by target entity, like a landing page or an offer to read information in tokens. For example, in Voluum, the cid parameter name is used to pass the {clickid} token containing the click ID.

An affiliate network is a platform where offer owners and people who want to promote their offers meet. Affiliate networks aggregate multiple offers. In Voluum, the affiliate network element can also be used as a way of grouping different offers by given criteria, like verticals or creatives used.

An event is a specific user statistic recorded for an active Voluum campaign. There are different types of events: an impression (when an ad is viewed by the user), a visit (when the user goes to a landing page), a click (when the user goes to an offer) and a conversion (when the user buys an offer). Note that when direct-linking is used and the user goes directly to an offer, such event is classified as a visit. Voluum's pricing plans include different limits of billed events, that can be tracked without additional charges. Impressions are not billed by Voluum, meaning that they do not deplete your pricing plan's limit. Events that surpass the limit are called overages events and they are charged separately.

A token is used to pass a dynamic information in a redirection link or a postback URL. Tokens are described by parameters. Each entity, such as traffic source or affiliate network, use specific tokens. Available Voluum tokens are always displayed when you are building a redirection link.

A traffic source is any entity that generates user traffic you can use in your campaign funnel. This includes publishers, ad networks, ad exchanges, Facebook or Google and Demand-Side Platforms.

An event is a specific user statistic recorded for an active Voluum campaign. There are different types of events: an impression (when an ad is viewed by the user), a visit (when the user goes to a landing page), a click (when the user goes to an offer) and a conversion (when the user buys an offer). Note that when direct-linking is used and the user goes directly to an offer, such event is classified as a visit. Voluum's pricing plans include different limits of billed events, that can be tracked without additional charges. Impressions are not billed by Voluum, meaning that they do not deplete your pricing plan's limit. Events that surpass the limit are called overages events and they are charged separately.

The Custom Conversions feature enables you to define multiple conversion types, so that you can differentiate between them and drill down the conversion report to see, for example, which part of traffic converts most often or which users are most likely to generate additional income from upsells.

An affiliate network is a platform where offer owners and people who want to promote their offers meet. Affiliate networks aggregate multiple offers. In Voluum, the affiliate network element can also be used as a way of grouping different offers by given criteria, like verticals or creatives used.

A landing page, also referred to as lander, pre-sales page, pre-lander, or CTA page, is an externally hosted, publicly accessible web page that contains CTA link / button to an offer or offers. In order to properly track traffic coming towards the landing page, a lander component has to be set up in Voluum.

A token is used to pass a dynamic information in a redirection link or a postback URL. Tokens are described by parameters. Each entity, such as traffic source or affiliate network, use specific tokens. Available Voluum tokens are always displayed when you are building a redirection link.

An Internet Protocol (IP) address is a set of numbers that each device has assigned to connect with other device over the Internet network. The IP address allows addressing and delivering the information to the right receiver. Every time a piece of information is sent, a device needs to communicate with other devices in a computer network to be able to deliver the message. Sending information in that context means every kind of activity such as surfing, exchanging emails, or downloading an application. The IP address is used to identify the device to which the message is supposed to be sent and find the best way to deliver it.

The IP/UA Filtering feature allows you to blacklist IP / IP ranges and user agent values to exclude them from incoming traffic. You can add up to 50 rules per account.

A traffic source is any entity that generates user traffic you can use in your campaign funnel. This includes publishers, ad networks, ad exchanges, Facebook or Google and Demand-Side Platforms.

Basic items in Voluum that you create to run a campaign funnel successfully. In Voluum you can find the following campaign elements:

Return of investment is a main indicator of the profitability of your campaign. It shows the percentage of the money you earned as a fraction of the money you have invested.

Return on investment (%) = (Total revenue ($) - Total cost ($) ) / Total cost ($) * 100%

You can find this indicator in the ROI column in Voluum.

Earning per visit is an indicator of how much revenue you get for a single visit to your website. You can find it in the EPV column in Voluum. It is calculated using the below formula:

Earnings per visit ($) = Total revenue ($) / Number of visits

Conversion rate (visits) is one of the main indicators of your campaign performance and how profitable your offer is. It shows how many users have converted after clicking an ad on a publisher's page. You can find it in the CV column in Voluum.

Conversion rate (%) (visits) = Number of conversions / Number of visits * 100%

A token is used to pass a dynamic information in a redirection link or a postback URL. Tokens are described by parameters. Each entity, such as traffic source or affiliate network, use specific tokens. Available Voluum tokens are always displayed when you are building a redirection link.