Voluum Documentation

Advanced Tracking

There are many aspects of advanced tracking, but one of the most important ones is an optimization of your campaign funnels.

The below articles give you insight on how you can optimize the funnels to make the most of your traffic. Voluum offers you to find manually best entities within a given traffic distribution or automatically run the optimization for your offers. This not only helps you to understand how the traffic is distributed at a given moment, but also allows to adjust the campaign funnels to your business goals.

Although there are not straight answers while optimizing the campaign funnels, Voluum meets the real needs of affiliate marketing by delivering the Optimization Calculator and Automation feature. Both of them are based on a statistical approach what makes the calculations reliable and trustworthy.

While using Optimization Calculator you can see the predictions that imply which offers convert more likely and what the expected results might be.

In turn, Automation allows you to turn on just one toggle to run the update of the offers' weights periodically. No more tiring monitoring and checking what works best. Based on gathered data the values of weights are adjusted dynamically to the changing market and traffic distribution.

Go to one of the below articles to find more details on each feature.