Ad.Style as a Traffic Source

Ad.Style is a digital advertising platform focused on providing users with engaging content. The following document describes how to track its traffic with Voluum.

Table of Contents
Before You Start

The following things are required:

  • An active Voluum account.

  • An active Ad.Style account.

  • An offer, and optionally, a lander.

  • A creative.

Once you have everything, you can proceed with the guide.

I. Create a Campaign in Voluum

A. Create an offer element. Read the Creating an Offer Element article to learn how to do that.

B. Create an offer element. Read the Creating an Offer Element article to learn how to do that.

C. (Optionally) Create a lander element. Read the Create a Lander Element article to learn more.

D. Create a traffic source element. Voluum provides you with the Ad.Style traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

  1. Go to the Traffic sources tab.

  2. Click the New traffic source button.

    new_TS.png
  3. Select the Ad.Style template from the list of available templates.

  4. Click the Next button. The New traffic source form will appear.

  5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

E. Create a campaign

  1. In the New campaign form, select the Ad.Style traffic source that you have just created from the Traffic source drop-down menu.

  2. Provide a name for the campaign in the Campaign name text field.

  3. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.

  4. (Optionally) Select a lander you have previously created from the Landers drop-down menu.

  5. Select an offer that you have just created from the Offers drop-down menu.

  6. Click the Save button.

    ad_style1.png
  7. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

  8. Click the Done button.

II. Create a Campaign in Ad.Style
  1. In Ad.Style, click the New campaign button.

  2. Provide a name for the campaign.

  3. Set country targeting.

  4. Set ISP and retargeting options.

  5. Set bids.

  6. Click the Create button.

    ad_style2.png
  7. Provide a headline.

  8. Upload a creative.

  9. Paste the campaign URL that you have copied from Voluum.

  10. Click the Save button.

    ad_style3.png
III. (Optional) Set Up Traffic Source Postback URL

Do this if you want to pass conversions back to Ad.Style.

  1. Edit your campaign in Ad.Style.

  2. Click the Optional fields button.

  3. Provide a name for the conversion pixel.

  4. Click the Create conversion pixel button.

  5. Select the Server-to-server button.

  6. Copy the postback URL to the clipboard.

    ad_style4.png
  7. In Voluum, edit the Ad.Style traffic osurce that you have created.

  8. Enable the Traffic source psotback URL toggle.

  9. Paste the traffic source postback URL in the Traffic source postback URL text field.Replace the ADSTYLE_CLICK_ID phrase with Voluum's {externalid} token. Your edited traffic source postback URL should look like this.

    https://w.ad.style/pixel?pid=ia2C2OZ6S4B&cid={externalid}
  10. Click the Save button.

    ad_style5.png