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AdOperator as a Traffic Source

AdOperator is a DSP platform that offers traffic in a variety of ad formats. The following guide provides instructions on how to set up tracking of their traffic with Voluum.

Table of Contents
Before You Start

The following things are required before you start setting up tracking:

  • An active Voluum account

  • An active AdOperator account

  • An offer, and optionally, a lander

  • At least one creative

Once you have everything, you can proceed with the guide.

I. Create a Campaign in Voluum

The first thing you need to do is to create a campaign in Voluum. This will provide you with a campaign URL that you will submit to AdOperator later. In order to do so, perform the following steps:

  1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.

  3. Create a traffic source element. Voluum provides you with the AdOperator traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. In Voluum, go to Traffic sources.

    2. Click the Create button and select the Traffic source option from the drop-down menu.

    3. Select the AdOperator template.

    4. Click the Next button. The New traffic source form will appear.

    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

  4. Create a campaign

    1. In the new campaign form, select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.

    2. Select the AdOperator traffic source that you have just created from the Traffic source drop-down menu.

    3. Provide a name for the campaign in the Campaign name text field.

    4. Define the cost model that you will use.

    5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.

    6. Select an offer that you have just created from the Offers drop-down menu.

    7. Click the Save button.

    8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

    9. Click the Done button.

II. Create a Campaign in AdOperator

The second thing you need to do is to create a campaign in AdOperator. In roder to do so, perform the following steps:

  1. In AdOperator, click the Create campaign option and select the campaign type you wish to run.

  2. Provide a name for the campaign in the Campaign name text field.

  3. Paste the campaign URL that you have copied from Voluum in the Tracking URL text field.

  4. Provide a push title.

  5. Provide a push notification description.

  6. Upload an icon image and a main image.

  7. Set up other budget and targeting options and click the Save button.


Congratulations, you have successfully configured tracking of AdOperator traffic and passing conversions.

AdOperator Tracking Tokens




Click ID


Campaign ID


Publisher sub ID


User agent


Operating system