Voluum Documentation

Adcash as a Traffic Source

Adcash is an advertising platform that helps affiliate marketers reach global audiences. They support various ad formats, such as push, native, pop-under, interstitial, and banner. The following guide instructs how to track their traffic with Voluum.

Table of Contents
Before You Start

The following things are required to set up tracking:

  • An active Adcash account with some funds added

  • An active Voluum account

  • An offer, and optionally, a lander

  • Creatives to promote your offer

Once you have everything, you can proceed with the guide.

I. Create a Campaign in Voluum

The first thing you need to do is to create a campaign in Voluum. This will provide you with a campaign URL that you will submit to Adcash as a destination URL in the second step. In order to do so, perform the following steps:

  1. Create an offer element. Read the Creating an Offer Element article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Create a Lander Element article to learn more.

  3. Create a traffic source element. Voluum provides you with the Adcash traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. Go to the Traffic sources tab.

    2. Click the New traffic source button.

      new_TS.png
    3. Select the Adcash template from the list of available templates.

    4. Click the Next button. The New traffic source form will appear.

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    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

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  4. Create a campaign

    In Voluum, click the New campaign button that is available in CampaignsOffersLanders, and Traffic sources tabs and select either simple or advanced form. The New campaign form will appear.

    voluum_campaign1.png
    1. In the New campaign form, select the Adcash traffic source that you have just created from the Traffic source drop-down menu.

    2. Provide a name for the campaign in the Campaign name text field.

    3. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.

    4. (Optionally) Select a lander you have previously created from the Landers drop-down menu.

    5. Select an offer that you have just created from the Offers drop-down menu.

    6. Click the Save button.

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    7. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

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    8. Click the Done button.

You have now created a campaign in VOluum and generated a campaign URL that is your destination URL. Proceed to the next step of this guide.

II. Create a Campaign in Adcash

The second thing you need to do is to create a campaign in Adcash. In order to do this, perform the following steps:

  1. In Adcash, click the Create a campaign button. This will initiate creating a new express campaign. If you want, you can go to the Campaigns view and click the Create a campaign button there to get an option to create a new advanced campaign. The difference is in the scope of targeting options that are available when creating a campaign.

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  2. Select the ad format that you want to use.

  3. Click the Next button.

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  4. Provide a name for the campaign in the Campaign name text field.

  5. Paste the campaign URL that you have copied from Voluum in the Landing page URL text field.

  6. Configure device targeting options.

  7. Configure GEO targeting options.

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  8. Set up a creative and click the Save button.

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  9. Select a cost model.

  10. Provide a bid value.

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  11. Set any other options according to your needs and click the Submit campaign button.

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Your campaign has been successfully created and is pending review. Once it is approved, it will run or go into the pause status, according to what you have set previously.

III. Create a Goal in Adcash

Steps 3 and 4 are optional and should be followed only if you need to pass conversion information from Voluum to Adcash. Creating a goal generates a traffic source postback URL that you will be able to submit to Voluum, which is described in the fourth step of this guide. In order to do so, perform the following steps:

  1. In Adcash, go to the Tracking view and select the Goals option.

  2. Provide a name for your goal, which will be your conversion event, in the Name text field.

  3. Select an action category.

  4. Click the Get tracking code button.

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  5. Click the Copy to clipboard button.

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You have now obtained a tracking URL.

IV. Submit a Traffic Source Postback URL to Voluum

The last thing you need to do is to tell Voluum where it should send information about conversions by submitting the tracking URL. In order to do so, perform the following steps:

  1. In Voluum, edit the Adcash traffic source.

  2. Enable the Traffic source postback URL option.

  3. Paste the tracking link that you have copied from Adcash in step 3 of this guide in the Traffic source postback URL text field. Your tracking link should look like this:

    https://www.imcounting.com/et/event.php?advertiser=138844&cid=INSERT_CLICK_ID&id=b828bc&type=Registration

    Replace the phrase INSERT_CLICK_ID with Voluum's {externalid} token. This will allow Voluum to pass the click ID value that has been originally assigned to this visit back to Adcash, which is necessary to report conversions. Your modified tracking URL should look like this:

    https://www.imcounting.com/et/event.php?advertiser=138844&cid={externalid}&id=b828bc&type=Registration
  4. Click the Save button.

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You have now configured reporting conversions from Voluum to Adcash.