Unique Visits and Unique Clicks

Voluum allows you to distinguish unique visits or clicks from subsequent ones in your reports. You can use this data to separate any repeated visits or clicks. In case of unique visits, you can create rule-based paths with uniqueness of the visit as a condition, as described in the Adding a Rule-Based Path for Unique Visits article. This can be used to divert unique or non-unique visits to a different path.

Danger

Pricing plan availability

The following feature is available on the Profit pricing plan and above.

How Does It Work?

To make sure we are on the same page, a visit in Voluum is an activation of a campaign URL, while a click is an activation of a click URL on a landing page.

Whenever a visitor activates one of these links, a special cookie is being placed on a visitor's computer. If these links are activated again within a cookie's lifetime (24 hours), such an event will be counted as non-unique.

This solution works with limitations of the cookie technology. So, if a user:

  • Blocks or clears cookies

  • Changes tracking domain

  • Changes computer or a web browser

all events will be counted as unique.

Unique Visits and Clicks in Reports

Unique visits and clicks can be observed in dedicated columns in Voluum reports. To enable them, follow the steps below:

  1. In Voluum, click the columns.png button.

  2. Select the Unique visits and Unique clicks columns.

  3. Click the Save button.

    unique1.png

Unique visits and clicks are now visible in Voluum reports.

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