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Traforama and Voluum

Traforama (formerly ADSpyglass DSP) is a DSP platform that offers high-quality POP traffic. The following article describes how to set up tracking of their traffic with Voluum.

Table of Contents
Before You Start

The following things are required before you start setting up tracking:

  • An active Voluum account

  • An active Traforama account

  • An offer, and optionally, a lander

Once you have everything, you can proceed with the guide.

I. Create a Campaign in Voluum

The first thing you need to do is to create a campaign in Voluum. This will provide you with a campaign URL that you will submit to AdOperator later. In order to do so, perform the following steps:

  1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.

  3. Create a traffic source element. Voluum provides you with the Traforama traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. In Voluum, go to Traffic sources.

    2. Click the Create button and select the Traffic source option from the drop-down menu.

    3. Select the Traforama template.

    4. Click the Next button. The New traffic source form will appear.

    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

  4. Create a campaign

    1. In the new campaign form, select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.

    2. Select the Traforama traffic source that you have just created from the Traffic source drop-down menu.

    3. Provide a name for the campaign in the Campaign name text field.

    4. Define the cost model that you will use.

    5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.

    6. Select an offer that you have just created from the Offers drop-down menu.

    7. Click the Save button.

    8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

    9. Click the Done button.

II. Create a Campaign in Traforama

The second thing you need to do is to create a campaign in Traforama. In order to do so, perform the following steps:

  1. In Traforama, click the Campaigns tab and select the Campaign list option.

  2. Click the Add campaign button.

  3. Provide a name for the campaign in the Campaign Name text field.

  4. Set any additional budget and targeting options according to your needs.

  5. Click the Create button.

  6. You will be prompted to add a creative.

  7. Provide a name for the creative in the Creative Name text field.

  8. Paste the campaign URL that you have copied from Voluum in the Link URL text field.

  9. (Optional) Set frequency capping and traffic filter options.

  10. Provide a CPM value: either separately for each country or set one for all countries.

  11. Select a vertical.

  12. Click the Create and send for review button.


Congratulations, you have successfully configured tracking of Traforama and passing conversions.

Traforama Tracking Tokens




Click ID


Referrer URL


Referrer domain


Spot ID


Server node ID