Voluum Documentation

Using TrafficJunky as a Traffic Source

TrafficJunky is a CPM-based ad network that focuses on providing adult traffic to your ads. They work with the biggest names in their field. With the help of this guide, you can set up tracking their traffic in just a few simple steps.

Table of Contents
Before You Start

Before digging into the setup, make sure that you have:

  • An active Voluum account.

  • An active TrafficJunky account.

  • An offer, and optionally, a landing page.

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I. Create a Campaign in Voluum

In the first step of this guide, we describe how to create a campaign in Voluum. This will provide you with a campaign URL that you will submit as a target URL in TrafficJunky in the second step. In order to create a campaign in Voluum, perform the following steps:

  1. Create an offer element. Read the Creating an Offer Element article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Create a Lander Element article to learn more.

  3. Create a traffic source element.

    1. Go to the Traffic sources tab.

    2. Click the New traffic source button.

      new_TS.png
    3. Click the Create custom button. The New traffic source form will appear.

      custom_TS.png
    4. Provide a name of your traffic source in the Traffic source name text field.

      vlm.jpg
    5. Scroll down to the Advanced parameters section and provide appropriate TrafficJunky tokens into the Token column.

      Tokens are used to pass various kinds of information between servers. Once a URL is activated, tokens (in TrafficJunky referred to as tags) are replaced with concrete values, which are then recorded by a target platform (Voluum in this case). To correctly record this information, Voluum has to know what tokens a traffic source platform (TrafficJunky in this case) uses. The TrafficJunky tokens are as follows:

      • {ACLID}

      • {CampaignID}

      • {CampaignName}

      • {SiteName}

      • {SpotName}

      • {Location}

      • {BanID}

      • {BanName}

      • {AdID}

      • {SpotID}

      • {BidValue}

      These tokens will be matched with Voluums {var} custom variables.

      Provide a name for the custom variable that will be visible in Voluum reports in the Name column.

      Provide your own parameter names that describe values passed in tokens in the Parameter column. Example names are shown in the image below.

    6. Click the Save button.

      vlm1.jpg
  4. Create a campaign

    In Voluum, click the New campaign button that is available in CampaignsOffersLanders, and Traffic sources tabs. The New campaign form will appear.

    voluum_campaign1.png

    Caution

    Voluum Note: If you have Voluum DSP available on your account, you will have to additionally select the New TRK campaign option from the drop-down menu. 

    1. Provide basic campaign information.

      1. In the New Campaign form on the GENERAL tab provide the name of your campaign in the Campaign name text field.

      2. (Optional) If you have the Workspaces feature enabled on your account, select the Private Workspace from the drop-down menu that you want this campaign to be assigned to. Read the Workspaces: Overview article to learn more.

      3. Select the TrafficJunky traffic source that you have just created from the drop-down menu.

      4. Click the Next button.

        vlm2.jpg
    2. Provide traffic destination information.

      1. In the DESTINATION tab select the campaign destination type radio button.

      2. Select offer and lander elements that you have created. Read the Flows, Paths and Listicles article to learn more.

      3. Click the Save button.

        vlm_campaign2.png
    3. Copy the campaign URL to the clipboard by clicking the Copy button.

      vlm3.jpg

You have now successfully created a campaign in Voluum.

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II. Create a Campaign in TrafficJunky

Creating a campaign in Voluum has provided you with a campaign URL. Now you need to go to TrafficJunky to specify traffic targeting options and submit this campaign URL. In order to do so, perform the following steps:

  1. In TrafficJunky, go to the Campaigns tab.

  2. Click the New campaign button.

    tj1.jpg
  3. Provide a name for your campaign in the Campaign name text field.

  4. Set targeting and capping options according to your needs.

  5. Click the Save & Continue button.

    tj2.jpg
  6. Paste the copied campaign URL from Voluum in the Target URL text field.

  7. Drag and drop your creatives into the Upload your banners field.

  8. Once you have uploaded all creatives, click the Confirm Ads button.

    tj3.jpg
  9. Click the Continue button.

  10. Select spots where you want to display your ads on publishers' websites.

  11. Click the Save & Next button.

    tj4.jpg
  12. Set bids on publishers' websites.

  13. Click the Confirm button.

The campaign has been created successfully and now is pending approval. Once it is approved, your campaign will start receiving traffic.

III. Setup a TrafficJunky Postback URL in Voluum

This step is optional. It is about allowing Voluum to send information about conversions to TrafficJunky. By default, TraffiJunky uses a tracking pixel method to get conversion information. However, you can easily extract a postback URL from the pixel and submit it to Voluum as a traffic source postback URL. If you want to track conversions in TrafficJunky, perform the following steps:

  1. Get a postback URL from TrafficJunky

    1. Click the Tools option and select the Conversion trackers option.

      tj5.jpg
    2. Click the New tracker button.

    3. Provide a name of a tracker and define an event.

    4. Click the Add tracker button.

      tj6.jpg
    5. Click the view code button.

      tj7.jpg
    6. In the Invocation code pop-up window go to the Postback URL tab.

    7. Copy the URL part of the pixel to the clipboard.

      tj8.jpg

      Your copied postback URL should look like this:

      http://ads.trafficjunky.net/tj_ads_pt?a=xxxxxxxxxx&member_id=xxxxxxxxxx&cb=<?=$randomNumber ?>&cti=[TRANSACTION_UNIQ_ID]&ctv=[VALUE_OF_THE_TRANSACTION]&ctd=[TRANSACTION_DESCRIPTION]&aclid=[ACLID]
  2. Submit a postback URL to Voluum

    1. In Voluum, go to Traffic sources.

    2. Edit the TrafficJunky traffic source element.

    3. Paste the copied postback URL in the Traffic source postback URL text field and modify this URL in the following way:

      • Replace the [ACLID] token with Voluum's {externalid} token that will pass back the TrafficJunky's click ID value.

      • Delete the cb=<?=$randomNumber ?>, cti=[TRANSACTION_UNIQ_ID], ctv=[VALUE_OF_THE_TRANSACTION] and ctd=[TRANSACTION_DESCRIPTION] parameters.

      Your modified traffic source postback URL should look like this:

      http://ads.trafficjunky.net/tj_ads_pt?a=xxxxxxxxxx&member_id=xxxxxxxxxx&aclid={externalid}
    4. Click the Save button.

      vlm4.jpg

You have now set the traffic source psotback URL. Information about conversions will be sent from Voluum to TrafficJunky.

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