PariMatch and Voluum
The following document describes how to set up tracking for PariMatch offers.
Before you Start
In order to make those two platforms work together, you will need:
An active Voluum account
An active PariMatch account
Once you have everything prepared, read the following guide.
PariMatch supports two conversion types:
First-time deposit
Registration
To track them separately, you need to set up custom conversions. If you want to track one conversion type only, you can skip this step.
In Voluum, click the
button to go to the Settings page.Go to Custom conversions tab.
Click the Add button.
Provide custom conversion name and value. Since PariMatch does not support any event type parameter, you can provide any value you want. You will then have to prepare two versions of the postback URL with both values of the et parameter. This is discussed in step IV.
In our example, we have added two custom conversions:
Custom conversion for 'register' event
Custom conversion name: Registration
Value of the
etparameter: register
Custom conversion for 'first time deposit' event
Custom conversion name: First time deposit
Value of the
etparameter: deposit
Click the Save button.
In PariMatch, go to Tracking links / General list and create a new tracker or use a default one.
Click the
button next to the tracker to see the offer list.
Click the
button next to the offer you want to promote to get the offer URL.
Select the No JavaScript option from the drop-down menu.
Provide the
{clickid}token to the UTM code text field.Click the Copy button.
You need to set up two postbacks for the following events:
register
Go to S2S requests and click the ADD WEBHOOK button.
Select the Registration event type and click the Create button.
Paste the postback URL that you have copied from Voluum without the
?character and anything further. It should look like this:http://track.my_custom_domain.com/postback
Provide the following keys:
cidfor the{source_id}valueetfor the empty value. Type the value name, which is the same as the value of theetparameter that you have set in Voluum in Custom conversions. In our example, it isregister
deposit
Go to S2S requests and click the ADD WEBHOOK button.
Select the Deposit event type and click the Create button.
Paste the postback URL that you have copied from Voluum without the
?character and anything further. It should look like this:http://track.my_custom_domain.com/postback
Provide the following keys:
cidfor the{source_id}valueetfor the empty value. Type the value name, which is the same as the value of theetparameter that you have set in Voluum in Custom conversions. In our example, it isdeposit.
In Voluum, go to Offers.
Click the Create button and select the Offer option from a drop-down menu.
Select the PariMatch affiliate network that you have added earlier.
Provide a name for the offer in the Offer name text field.
Paste the click URL that you have copied from FPM in the Offer URL text field.
Click the Save button.
