- Voluum Documentation
- Tracking
- Flows and Paths
Flows and Paths
The following articles describe different ways of managing traffic inside Voluum.
A path is used to retarget traffic inside one campaign or be a part of the Flow component. The path can use rules or direct URL to guide traffic to a given destination.
A path is used to retarget traffic inside one campaign or be a part of the Flow component. The path can use rules or direct URL to guide traffic to a given destination.
A flow is a predefined component that is used to retarget traffic to different destinations for multiple campaigns. It may contain rule-based paths or a direct linking to an offer. Note that this does not affect traffic targeting criteria set in the traffic source's setup.
A rule is a predefined logical set of criteria applicable for retargeting traffic to different destinations. The rule can incorporate many inclusive or exclusive conditions, and when all conditions in the rule are met, the traffic is directed towards selected lander(s) or offer(s). If not, the traffic goes to the next rule in order or to the default path.
Paths in the Campaign SetupPaths in the Campaign Setup
An offer is anything that an advertiser wants to promote. In Voluum, an offer is a basic component that is an endpoint for user traffic. Traffic can be sent directly to the offer from the ad or through a landing page.
A landing page, also referred to as lander, pre-sales page, pre-lander, or CTA page, is an externally hosted, publicly accessible web page that contains CTA link / button to an offer or offers. In order to properly track traffic coming towards the landing page, a lander component has to be set up in Voluum.
Landers / Landing PagesLanders / Landing Pages
A path is used to retarget traffic inside one campaign or be a part of the Flow component. The path can use rules or direct URL to guide traffic to a given destination.
An offer is anything that an advertiser wants to promote. In Voluum, an offer is a basic component that is an endpoint for user traffic. Traffic can be sent directly to the offer from the ad or through a landing page.
A rule is a predefined logical set of criteria applicable for retargeting traffic to different destinations. The rule can incorporate many inclusive or exclusive conditions, and when all conditions in the rule are met, the traffic is directed towards selected lander(s) or offer(s). If not, the traffic goes to the next rule in order or to the default path.
Paths in the Campaign SetupPaths in the Campaign Setup
A flow is a predefined component that is used to retarget traffic to different destinations for multiple campaigns. It may contain rule-based paths or a direct linking to an offer. Note that this does not affect traffic targeting criteria set in the traffic source's setup.