Cost sources
There are many ways Voluum can get updates on costs. These ways range from information passed in token, updated manually, or via the integration. Cost sources are marked in Voluum with a special icon. The following article describes what these icons mean.
Icon | Source of the cost | Cost distribution in drill-down | Description |
 | Campaign setup (token or manual cost tracking) | passed to each report dimension with attributed visit | The cost value is taken either from a value set manually in the campaign's setup or value passed via the cost token. |
 | Manual cost update | passed to each report dimension with attributed visit | The cost value is taken from manual cost updates which distribute cost evenly among all visits. |
 | Integrated | passed to each report dimension with attributed visit | The cost value is transferred via the API integration and passed to each report group with an attributed visit. |
 | Integrated plus estimations | Only when filtered by campaign | The cost value is fetched for a campaign level only. Cost estimations for various dimensions are based on a evenly distributing campaign cost among all visits. |
| Integrated plus estimations | Based on the previous time range | Cost value is estimated between integration intervals using CPV from the last time period. |
 | Mixed | Mixed | Cost value has more than one source. |