Voluum and Branch.io
You can connect Branch.io with Voluum to use the former app's mobile attribution capabilities and Voluum's tracking and reporting options. This setup allows you to connect multiple marketing channels and analyze them as a whole in Voluum.
In order to track the events from Branch.io correctly, add a Custom conversion in Voluum for each event you wish to track;
In Voluum, go to Settings / Custom Covnersions.
The
etparameter value should be the same as the event name sent by Branch.io in postback.Caution
Voluum Note: Event names in branch.io have a specific structure. Event name that you shouled add in Voluum is the event name for which the Postback has been added plus
Branchname appended to it.It’s because the token for passing event type name has the following structure: ${ (name)! }Branch.
For example, the event name that will be passed in postback for complete registration will be COMPLETE_REGISTRATIONBranch (note: small/big letters do matter!), so
etparameter value in Voluum’s Custom conversion must be exactly the same: COMPLETE_REGISTRATIONBranch
Branch Click ID parameter ~click_id will be automatically added to each link created for Voluum Ad Partner, along with Voluum {clickid} token already appended to it.
Attribution Window - recommended to use ad partner attribution settings:
Click on Create Voluum Link and select what kind of link you want to create.
Name the link. Ad partner and Ad format should be already selected by default - if not, you can edit them.
Optionally, go to Configure Options where you can edit Deep Linking/ Redirects/ Analytics Tags.
Once you’re ready, click on Create Link Now.
There will be two links: Click Tracking Ad Link and Impression Tracking Link. Use the Click Tracking Ad Link as an Offer URL in Voluum. The
~click_id={clickid}part is already included in the link.