AdMaven as a Traffic Source

AdMaven is a renowned source of push and pop-under traffic that serves over 2 billions of impressions daily. The following article describes how to set up tracking of their traffic with Voluum.

Table of Contents
Before You Start

The following things are required to start tracking:

  • An active Voluum account

  • An active AdMaven account

  • An offer, and optionally, a lander

  • A creative

Once you have everything, proceed with the rest of the guide.

I. Create a Campaign in Voluum

The first thing you need to do is to create a campaign in Voluum. This will provide you with a campaign URL that you will submit to AdMaven later. To do so, perform the following steps:

  1. Create an offer element. Read the Creating an Offer Element article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Create a Lander Element article to learn more.

  3. Create a traffic source element. Voluum provides you with the AdMaven traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. Go to the Traffic sources tab.

    2. Click the New traffic source button.

      new_TS.png
    3. Select the AdMaven template.

    4. Click the Next button. The New traffic source form will appear.

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    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

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  4. Create a campaign

    In Voluum, click the New campaign button that is available in CampaignsOffersLanders, and Traffic sources tabs. The New campaign form will appear.

    voluum_campaign1.png

    Caution

    Voluum Note: If you have Voluum DSP available on your account, you will have to additionally select the New TRK campaign option from the drop-down menu. 

    1. In the new campaign form, select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.

    2. Select the AdMaven traffic source that you have just created from the Traffic source drop-down menu.

    3. Provide a name for the campaign in the Campaign name text field.

    4. Define the cost model that you will use.

    5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.

    6. Select an offer that you have just created from the Offers drop-down menu.

    7. Click the Save button.

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    8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

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    9. Click the Done button.

II. Create a Campaign in AdMaven

The second thing you need to do is to create a campaign in AdMaven. In order to do so, perform the following steps:

  1. In AdMaven, click the Campaign option.

  2. Select the campaign type that you want to run from the drop-down menu.

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  3. Provide a name for the campaign.

  4. Set total and daily budgets.

  5. Click the Next button.

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  6. Set up GEO targeting.

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  7. Set up other targeting options according to your needs and click the Next button.

  8. In the TQ & Analytics tab, click the Show conversion tracking option.

  9. Click the New Goal button.

  10. Provide a name of your goal (for example, "Purchase").

  11. Click the Next button.

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  12. In the Push Ads tab, click the New Push Ad button,

  13. Provide a title for the ad.

  14. Provide a description for the ad.

  15. Paste the campaign URL that you have copied from Voluum in the Destination URL text field.

  16. Upload main image an icon image.

  17. Click the Submit button.

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  18. Click the Finish button.

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Congratulations, you have successfully set up tracking of AdMaven traffic and conversions.