Voluum Documentation

Using Taboola as a Traffic Source

Voluum TRK Integrations Taboola

Taboola is currently the largest advertising network in the world. They display adverts on top online publishers. Chances are that you have already seen their content. Working with Taboola is a natural step for any affiliate big thinker.

Luckily, Voluum provides you with a traffic source template that makes the configuration process in Voluum basically effortless. Still the following guide covers every aspect of setup on both sides that is required to set up tracking.

Table of Contents
Before You Start

Before you dig into this guide and all options that are available during the set up process, make sure that you have the following:

  • An active Taboola account. Note that you can provide basic campaign information during the sign up process, but you will have access to limited options only. The full Taboola dashboard (Backstage) becomes available after completing the sign up process.

  • An active Voluum account.

  • An offer to promote.

Once you have everything, you are ready to start your work with Taboola and Voluum.

I. Create a Campaign in Voluum

The first part of this guide describes how to create a campaign in Voluum. Completing this process will provide you with a campaign URL that will be your destination link in Taboola. Go to Voluum and perform the following steps:

  1. Create an offer element. Read the Создание Offer Element (Элемента Оффера) article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Создание Lander Element (Элемента Лэндинга) article to learn more.

  3. Create a traffic source element. Voluum provides you with the Taboola traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. Go to the Traffic sources tab.

    2. Click the New traffic source button.

      new_TS.png
    3. In the New traffic source - templates form select the Taboola template from the Other templates section.

    4. Click the Load template button. The New traffic source form will appear.

      vlm_taboola.png
    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

  4. Create a campaign

    In Voluum, click the New campaign button that is available in CampaignsOffersLanders, and Traffic sources tabs. The New campaign form will appear.

    voluum_campaign1.png

    Внимание

    Voluum Note: If you have Voluum DSP available on your account, you will have to additionally select the New TRK campaign option from the drop-down menu. 

    1. Provide basic campaign information.

      1. In the New Campaign form on the GENERAL tab provide the name of your campaign in the Campaign name text field.

      2. (Optional) If you have the Workspaces feature enabled on your account, select the Private Workspace from the drop-down menu that you want this campaign to be assigned to. Read the Workspaces: Overview article to learn more.

      3. Select the Taboola traffic source that you have just created from the drop down menu.

      4. Select the cost model by clicking the appropriate radio button and provide the cost value.

        Внимание

        Voluum Note: Taboola does not support passing information about cost in a token, so selecting the Auto option will not have any effect. You have to track costs manually with the fixed value or resign from tracking costs at all. You can still use the Manual Cost Update feature later on to update cost information according to what is reported in Taboola.

      5. Click the Next button.

        vlm_taboola3.png
    2. Provide traffic destination information.

      1. In the DESTINATION tab select the campaign destination type radio button.

      2. Select suitable offer and lander elements that you have created. Read the Flows, Paths and Listicles article to learn more.

      3. Click the Save button.

        vlm_taboola4.png
    3. Copy the campaign URL by clicking the Copy button.

      vlm_taboola5.png
II. Create a Campaign in Taboola

Now you have your campaign URL with tracking parameters added. In the next step you will submit it as your item's URL in Taboola's campaign inventory setup. In order to do that, perform the following steps:

  1. Create a new campaign:

    1. In Taboola, go to the Campaign Management tab.

    2. Click the New Campaign button. The Campaign properties view will appear.

      taboola1.png
  2. Campaign Properties

    Provide all required information. This includes:

    • Campaign name

    • Branding text and marketing objective

    • Bid value and budget

    • Targeting options

    • Timeframe of the campaign

    You do not need to add anything in the Tracking codes section. All Taboola parameter are already included in the campaign URL that will be added on item level.

    Once you have provided the required information, click the Continue button. You have a chance to review your settings. Once you have done so, click the Submit campaign button. The Campaign inventory view will appear.

  3. Campaign Inventory

    In the Campaign inventory view you need to provide a target URL and a creative. In order to do so, perform the steps below:

    1. Paste the copied campaign URL into the text field.

    2. Click the Add button.

      taboola2.png
    3. Click the image_upload_icon.png button to upload your creative.

      taboola3.png
    4. In the Upload Image From pop-up windows click the Choose file button and locate your image file.

    5. Click the OK button.

      taboola4.png
    6. Click the Title column to add your creative's title.

      taboola5.png
    7. Provide the title into the Title text field and click the OK button.

      taboola6.png
    8. At this point you have everything set up and you are just one click away from saving your campaign and submitting it for Taboola's review. If you want, you can add additional creatives. Each creative has to be associated with a URL. You can provide the same campaign URL or create another campaign in Voluum to generate the new campaign URL for your second creative. Once you have provided all creatives, click the Finish button.

      taboola7.png

Those were all the necessary steps needed to make Voluum an Taboola work together. Traffic from Taboola now flows through Voluum to your landing page and offer.