Voluum Documentation

Setting up a Native Campaign - Part 1: Basics

Voluum DSP DSP Campaign

To create a Native campaign in Voluum, perform the following steps:

  1. Go to Campaigns. The Campaigns view will show up.

  2. Click the New campaign button. From the drop-down menu choose “New DSP campaign” option.

  3. Choose the “Native” type. The New campaign form will show up.

  4. Start with setting up your campaign status. A green toggle means the campaign will be active once accepted and a grey toggle means paused. You can read more on campaign statuses here.

  5. Enter the unique campaign name.

  6. Next fill in your bid and budget settings:

    • Max bid is the maximum amount you are ready to give for 1000 impressions. Note that Voluum runs on second price auction model so you will always pay less that your max CPM.

    • Unlimited budget means that the budget you have on your account will be the limit for this campaign. To set up a total budget turn this option off.

    • Total budget is maximum overall amount that your campaign can spend.

    • Daily budget is an optional feature. It determines how much you want to spend daily.

    • Spend strategy - you can choose between two spend strategies: ASAP (the budget will be spent in the quickest time when all bid-winning conditions are met) and Smooth (your budget will be distributed evenly throughout the day)

    • Max daily spent per site / app - this option can be used to set how much you want to spend for one app or site, and prevent overspent in one place only.

    • Auto-Optimization - this option enables you to deploy Voluum's algorithmic optimization. When enabled, you need to enter a target iCTR (Impression Click Through Rate) or CPV (Cost Per Visit). Our algorithm will evaluate the likely iCTR or click price of each bid request received and manage a bid strategy to maintain iCTR/CPV at the selected threshold.


      Voluum Note: In order for the algorithm to apply, the campaign must collect min. 100 visits / clicks (learning period). Any change in campaign targeting or on bid adjustment level will reset the optimization and the process will start over from a beginning.

  7. Next, go to the destination section. You can choose between:

    1. a destination URL leading straight to the offer; when entering a destination URL, you can use any of the available URL tokens to pass data directly to the offer,

    2. a pre-made Flow which should be used if you have a lander in your flow.

  8. In the Advertiser section specify:

    1. Advertiser domain* - you should put a domain which refers to the home website of the advertiser. For example, if you run a campaign advertising Candy Crush, you should enter “king.com”. It can not be a link to the app store. Remember to remove http or www from that field.

    2. Payout

  9. In some cases, you may also be obliged to choose the DSP redirect domain. Remember to use the same domain which you normally use in the click URL on landers corresponding with the campaign you create. To find out more on this setup, read the article here.

  10. Under a “time” section, you need to set up the frequency and impression capping, start and end dates, day parting and timezone:

    1. Frequency capping determines number of times your ad will be shown to a single user

    2. Impression capping per widget allows you to define a number of ad impressions to display to a visitor in a single native widget. Your can read more about capping here.

    3. If you set a start and end dates, the campaign will run only within this time-range. If you leave this option empty, your campaign will use your daily and total budget to control the spend.

    4. In the day parting, you can also choose times of the day, or days of the week when your campaign will run in a day parting tab. It is set to run 24/7 by default.

    5. Select the timezone based on the country you want to run it in. This helps you to bid during the peak-times.

  11. Click Next to move to the next step of campaign creation.