Voluum Documentation

Getting Started with Voluum DSP - Step 5: Creating a DSP Campaign

Voluum DSP Getting Started

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This article will cover the topic of creating a native campaign. Note that we will mention here only the essential elements which are required to save the campaign. We will also highlight the default settings recommended to get the best results for your campaign.

Table of Contents
I. Start Adding a Campaign

In order to start adding a new campaign in Voluum DSP, perform the following steps:

  1. In Voluum, go to the Campaigns tab. The Campaigns view will show up.

  2. Click the New campaign button and select the New DSP campaign option from the drop-down menu.

    new_campaign.png
  3. Select the Native campaign type.

    native.png
II. Provide Basic Campaign Information

The New native campaign form is divided into four tabs: BASIC, TARGETING, BUDGET, and CREATIVES. The first tab is used to provide general information about your campaign.

  1. Start with setting up your campaign status. A green toggle means the campaign will be active once accepted and a grey toggle means paused. Remember that when active, your campaign will start running immediately when approved.

  2. Workspaces are an advanced feature that allows you to segregate your campaign's elements by different criteria. For the most basic setup you can leave this option as it is. To learn more, read the  Workspaces: Overview article.

    Внимание

    Voluum DSP Note: Note that Workspaces feature is available only if you have the Voluum tracker subscription plan.

  3. Enter a unique campaign name in the Campaign name text field. The name of the campaign is based on the following pattern: {Voluum DSP} - {your_unique_custom_name}.

  4. In the Destination section select the Flow radio button and select the flow from the drop-down menu that you created in the previous step.

    campaign_dsp1.png
  5. Scroll down and select the  DSP redirect domain from the drop-down menu. Make sure you select the same domain used in the click URL on your landing page.

  6. Scroll down to the Advertiser section and put a domain which refers to the home website of the owner of the advertised offer. Do not put your landing page domain here

  7. Frequency capping allows you to limit the number of times your advertisement will be displayed on a unique device per day. By default, frequency capping is set to 3.

  8. Impression capping per widget allows you to limit the number of times your advertisement will be displayed on a single widget. The default value is 1.

  9. Click the Next button to go to the TARGETING tab.

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III. Provide Targeting Information

The TARGETING tab offers you several options to target specific audiences with your campaign.

  1. In the Geo-targeting section select a country or countries in the Country selection menu that you want your campaign to be aimed for. We recommend targeting one country per campaign.

  2. The State/Region and City options allow you to narrow down your targeting even more.

    Внимание

    Voluum DSP Note: The state, region or city targeting options are available only when you select one country to target.

    campaign_targeting1.png
  3. Scroll down to the Inventory targeting and click the Add ad exchanges button. A new menu will appear. You are able to see more details about each ad exchange including its Auction type, Traffic type, GEOs with highest amounts of traffic as well as the best performing verticals. Navigate easily by using the Search filed at the top left corner. Type any specific request such as a GEO or vertical, a selection of ad exchanges that meet your requirements will be grouped for you. Click the Save changes button after selecting a necessary ad exchange.

    Внимание

    Voluum DSP Note: We recommend targeting one single ad exchange per campaign. If you choose several ad exchanges in one campaign you can enable the One campaign for each selected ad exchange toogle and the system will create separate campaigns per ad exchange for you.

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  4. Select the source type by selecting the Source type radio button that you want to buy your traffic from. You can select between All, In-app or Web traffic types.

  5. Placement control allows you to use Whitelist or Blacklist of placements.

    campaign_targeting2.png
  6. Scroll down to the Device targeting section and select a specific device to target within your campaign.

    Внимание

    Voluum DSP Note: We recommend creating separate campaigns for each device type. Hence, if you plan to target all devices, select them all and use the toggle below and the system will create for you three campaigns, one per each device.

  7. You can limit your targeting to specific operating systems and connection types by selecting the desired option from the Operating system selection menu, the Connection type radio button as well as choosing a specific mobile carrier if you click the Show more device settings option.

  8. Click the Next button to go to the BUDGET tab.

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IV. Provide Budget Information

In this tab, you can define your budget settings and constrictions. 

  1. The Max bid option is the maximum amount you are ready to pay for 1000 impressions. Provide the value in the Max bid text field. Don't forget that depending on the ad exchange chosen you might participate in either 1st price or 2d price auctions thus adjust your bid accordingly. Once you define your targeting (geo, ad exchange, device), the Bid reach section will show how much traffic you are potentially able to bid on with the selected bid value.

  2. Provide the value in the Total budget text field to limit the amount of money that you are ready to spend on your campaign. If you want your budget to be unlimited, set the Unlimited budget toggle to on. 

  3. Optionally, you can set daily budget limit, daily limits of spending per site, app or widget or lastly, daily limit per ad exchange if you target more than one within a single campaign. Provide a value into the text field or keep a specific budget unlimited by using toggles. You cannot have all the options in your Budget tab selected as unlimited, at least one of them should have a set budget.

  4. Select the appropriate spend strategy for your campaign. You can select one of two options:

    • ASAP: The budget will be spent as soon as possible only if all bid-winning conditions are met.

    • Smooth: Your budget will be distributed evenly throughout the day. When selecting the Smooth strategy be sure your daily budget is sufficient enough to be distributed evenly throughout a day.

  5. Click the Next button to go to the Creatives tab.

    campaign_budget.png
V. Upload Creatives

The final tab of the campaign creation process allows you to upload your creatives. In this tab, all fields are required.

  1. Click the Upload creatives button. The creative details will open on the right-hand side.

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  2. In the Headlines section provide a headline in the text field which will be the main piece of text displayed in your native ad unit. If you want to add more than one headline, put one headline per line. In this case, each headline will be combined with each image.

    creative_headline.png

    Внимание

    Voluum Note: Headlines, Description length and Main image, Icon image size will depend on Ad Exchange requirements. You can hover over the question mark next to each element in the campaign form to find out what the requirements are.

  3. In the Main images section upload a creative by clicking the Select file option. This creative will be displayed in the native ad unit. Make sure to add various sizes of the creatives, in order to cover the requirements of different publishers.

    creative_main.png
  4. The Description section allows you to provide additional promotional information about your product.

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  5. The Brand section allows you to add the name of the promoted brand.

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  6. Call to action enables you to provide the text that will be visible on the call-to-action button, which is a button that entices a visitorto click it.

    creative_cta.png
  7. Icon image is a place where you usually upload a product logo, mainly used for mobile in-feed or in-app placements. Click the Select file option to upload an icon image. Again, each ad exchange has its own requirements and your image must be compliant with them.

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  8. After you finish preparing your creative, click the Preview button. You will see a sample preview of your creative in a pop-up window. When all is done click the Create button.

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  9. At this point, you can upload additional creatives. Once you do so, click the Save button to save your campaign.

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You will get information about successfully creating 3 campaigns, one for each device type. Click the Done button.

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You will see your newly created campaigns in the Campaigns tab, marked with a distinct DSP icon:

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