Voluum Documentation

Compliance Policy

I. Advertising content policy
  1. Prohibited content and products

    Before running your campaigns on the Voluum DSP, make sure that you do not promote anything that is pornographic, abusive, obscene.

    porn.png

  2. Prohibited campaign practices

    You must not use content that causes malware or spyware download or results in an automatic download of applications without user’s consent. You must not use cloaking techniques to hide the real destination that a user is directed to.

    Test campaigns are not allowed.

  3. Headline & branding text policy

    Headlines as well as branding text should contain correctly spelled words, proper grammar and punctuation:

    • YES: 5 Unbelievable Books You Won't Believe Exist

    • NO: 29 Foods!! That, Forgot, How to Food@@

  4. Landing page policy

    You must not use empty landing pages or pages with an unreasonable amount of popups.

II. Information per Vertical - Examples:

Vertical (Category)

Definition

Low quality

Medium quality

Brand quality

Antivirus

Def: Antivirus software to prevent and protect PC from viruses.

antivirus1.png
antivirus2.png
antivirus3.png

Dating

Def: Dating sites and apps which do not promote pornography.

dating1.png
dating_2.jpeg
dating3.png

Male Enhancement (ED)

Def: Erectile dysfunctions  supplements and procedures.

ed1.png
ed2.png
ed3.png

E-commerce

Def: Websites with online shopping that allows consumers to directly buy goods or services from a seller

e-commerce_1.jpeg
e-commerce_2.jpeg
e-commerce_3.jpeg

Finance

Def: Widely defined banking, insurance, loans, mortgage topics.

finance1.png
finance2.png
finance3.png

Gambling

Def: Casino-related gambling as well as fantasy (no money needed) ones and sports betting.

gambling1.png
gambling2.png
gambling3.png

Gaming

Def: Mobile and desktop games

gaming1.png
gaming2.png
gaming3.png

Hair products

Def: Procedures and products related to hair care

hair_1.jpeg
hair_2.jpeg
hair_3.png

Health

Def: Procedures and products related to health that are not exaggerating about results.

health1.png
health2.png
health3.png

Nutrition (diet)

Def: Diet products, supplements, and procedures.

nutra1.png
diet_2.jpg
nutra3.png

Nutrition (muscle supplements)

Def: All kinds of legally admitted muscle building supplements.

muscle1.png
muscle2.png
muscle3.png

Nutrition (weed)

Def: Cannabis-based products to support health and for medical use.

weed_1.jpeg
weed_2.jpeg
weed_3.jpeg

Skin care/Beauty

Def: Products and procedures related to skin care.

skin1.png
skin2.png
skin3.png

Streaming

Def: Offers where users can listen to or watch audio or video materials

streaming_1.png
streaming_2.jpeg
streaming_3.jpeg

Sweepstakes

Def: Category related to contests, lotteries and freebies.

lottery1.png
lottery2.png
lottery3.png

Trading - Binary/Forex

Def: All kinds of platforms (buying/selling/exchanging currencies).

forex1.png
My6Sense_mid_5.png
binary_3.jpeg

Trading - Bitcoin/Crypto

Def: Offers related to any kind of alternative digital currencies.

binary1.png
binary2.png
crypto_3.jpeg

Trading - Cannabis

Def: Offers related to any kind of investing in the cannabis industry, marijuana index or stocks, etc.

cannabis_1.jpeg
cannabis_2.jpeg
cannabis_3.jpeg
III. Information per AdExchange - examples
  1. Affiliate

    AdExchange

    Quality (per AdExchange) - sufficient* creatives

    *sufficient - a minimal level of quality to have a campaign approved in the selected AdExchange

    AdNow

    AdNow_1.jpeg
    AdNow_2.jpeg
    AdNow_3.jpeg
    AdNow_4.jpeg
    AdNow_5.jpeg

    Notes:

    • Only square creatives, rectangle creatives are not allowed

    MGID

    MGID_agr_1.jpeg
    MGID_agr_2.jpeg
    MGID_agr_3.jpeg
    MGID_agr_4.jpeg
    AdNow_5.jpeg

    Notes:

    • Red circles on the creatives are not allowed

    red_circle_1_1_.jpeg
    red_circle_1.jpeg
    red_circle_3.jpeg
    red_circle_4.jpeg

    MobFox

    AdNow_1.jpeg
    MGID_agr_2.jpeg
    MGID_agr_3.jpeg
    AdNow_4.jpeg
    AdNow_5.jpeg

    Prohibited verticals/categories:

    • Dating

    Polymorph

    AdNow_1.jpeg
    MGID_agr_2.jpeg
    AdNow_3.jpeg
    AdNow_4.jpeg
    AdNow_5.jpeg

    Polymorph +

    MGID_agr_1.jpeg
    Polymoprh_reg_2.png
    Polymorph_reg_3.jpeg
    Polymorph_reg_4.jpeg
    Polymorph_reg_5.jpeg

    PowerInbox

    PIB_agr_1.jpeg
    Polymoprh_reg_2.png
    Polymorph_reg_3.jpeg
    PIB_agr_4.jpeg
    Polymorph_reg_5.jpeg

    Notes:

    • No GIFs as creatives

    • The most important part of campaigns targeted on PowerInbox are creatives

    RUNative

    AdNow_1.jpeg
    MGID_agr_2.jpeg
    AdNow_3.jpeg
    AdNow_4.jpeg
    AdNow_5.jpeg

    Notes:

    • No GIFs as creatives

    Prohibited verticals/categories:

    • Male Enhancement (ED)

  2. Medium

    AdExchange

    Quality (per AdExchange) - sufficient* creatives

    *sufficient - a minimal level of quality to have a campaign approved in the selected AdExchange

    AdMixer

    PIB_agr_1.jpeg
    Polymoprh_reg_2.png
    AdMixer_reg_3.jpeg
    AdMixer_reg_4.jpeg
    Polymorph_reg_5.jpeg

    Prohibited verticals/categories:

    • Gambling (real money & fantasy)

    • Male Enhancement (ED)

    • Nutrition (weed)

    • Streaming

    EngageYa

    PIB_agr_1.jpeg
    Polymoprh_reg_2.png
    AdMixer_reg_3.jpeg
    AdMixer_reg_4.jpeg
    EngageYa_5.jpeg

    Notes:

    • For GCC geos:

      • no dating or gambling verticals

      • only fully covered ladies

      • no text on creatives

      • content should be in Arabic language

    • No sweepstakes in Russia

    • No health and crypto topics in Turkey and Greece

    • No GIFs as creatives

    Prohibited verticals/categories:

    • Male Enhancement (ED)

    MGID +

    AdYouLike_1.jpeg
    MGID_reg_2.png
    AdMixer_reg_3.jpeg
    AdMixer_reg_4.jpeg
    EngageYa_5.jpeg

    Notes:

    • Red circles on the creatives are not allowed

    red_circle_1_1_.jpeg
    red_circle_1.jpeg
    red_circle_3.jpeg
    red_circle_4.jpeg

    Prohibited verticals/categories:

    • Streaming

    MoPub

    MoPub_3.png
    MoPub_4.jpeg
    MoPub_5.jpeg

    Notes:

    • No GIFs as creatives

    Prohibited verticals/categories:

    • Antivirus

    • Dating

    • Gambling (real money & fantasy)

    • Health

    • Male Enhancement (ED)

    • Nutrition

    • Sweepstakes

    • Trading (binary/forex, crypto & cannabis)

    My6Sense

    MGID_agr_1.jpeg
    MGID_reg_2.png
    AdMixer_reg_3.jpeg
    AdMixer_reg_4.jpeg
    Polymorph_reg_5.jpeg

    My6Sense +

    PIB_agr_1.jpeg
    My6Sense_mid_2.jpeg
    My6Sense_mid_3.jpeg
    My6Sense_mid_4.jpeg
    My6Sense_mid_5.png

    Prohibited verticals/categories:

    • Dating

    • Gambling (real money)

    • Male Enhancement (ED)

    • Nutrition (weed)

    • Sweepstakes

    • Trading (cannabis)

    Nativo

    Nativo_1.png
    Polymoprh_reg_2.png
    AdMixer_reg_3.jpeg
    PIB_agr_4.jpeg
    Polymorph_reg_5.jpeg

    Notes:

    • Product logo as an icon image (the symbol, motto, slogan, word associated with the product, company or business type), e.g.

    icon_1.png
    icon_2.png
    icon_3.png
    icon_4.png

    Prohibited verticals/categories:

    • Male Enhancement (ED)

    • Nutrition (muscle supplements)

    PowerInbox +

    PIB_agr_1.jpeg
    PIB_reg_2.jpeg
    PIB_reg_3.jpeg
    PIB_reg_4.jpeg
    PIB_reg_5.jpeg

    Notes:

    • No GIFs as creatives

    • The most important part of campaigns targeted on PowerInbox are creatives

    Prohibited verticals/categories:

    • Male Enhancement (ED)

    RevContent

    PIB_agr_1.jpeg
    PIB_reg_2.jpeg
    AdYouLike_3.jpeg
    AdMixer_reg_4.jpeg
    Polymorph_reg_5.jpeg

    Notes:

    • No GIFs as creatives

    • Text on the creative is not allowed

    rubicon3.png
    smaato2.png
    text_on_creative_3.jpeg
    text_on_creatives_4.jpeg
    • No zoomed body parts creative type

    MGID_reg_2.png
    Nativo_1.png
    zoom_3.png
    zoom_4.png
    • No women with focus on cleavage

    cleavage_1.jpeg
    cleavage_2.png
    cleavage_3.jpeg
    cleavage_4.jpeg
    • No women from a behind angle

    behind_1.png
    behind_2.jpeg
    behind_3.png
    behind_4.jpeg
    • No countdown clocks that make a user think the offer expires

    • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent

    Sharethrough

    Sharethrough_1.jpeg
    Sharethrough_2.jpeg
    Sharethrough_3.png
    Sharethrough_4.png
    Sharethrough_5.jpeg

    Notes:

    • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent

    Prohibited verticals/categories:

    • Content, news and blogs

    • Gambling (real money & fantasy)

    • Male Enhancement (ED)

    • Nutrition (weed)

    • Trading (binary/forex, crypto & cannabis)

    Wordpress

    MGID_agr_1.jpeg
    MGID_reg_2.png
    AdMixer_reg_3.jpeg
    AdMixer_reg_4.jpeg
    Polymorph_reg_5.jpeg

    Prohibited verticals/categories:

    • Dating

    • Gambling (real money & fantasy)

    • Male Enhancement (ED)

    • Nutrition (weed)

    • Trading (cannabis)

  3. Brand

    AdExchange

    Quality (per AdExchange) - sufficient* creatives

    *sufficient - a minimal level of quality to have a campaign approved in the selected AdExchange

    AdMixer +

    AdMixer_prem_1.jpeg
    AdMixer_prem_2.png
    AdYouLike_3.jpeg
    My6Sense_mid_4.jpeg
    AdMixer_prem_5.jpeg

    Notes:

    • No before-after images as creatives

    BA_1.jpeg
    BA_2.png
    BA_3.jpeg
    BA_4.jpeg

    Notes:

    • Content should be centered on the business-related matters throughout IAB Categories: IAB 3 - Business IAB 5 - Education IAB 11 - Law, Gov’t & Politics IAB 13 - Personal Finance IAB 19 - Technology IAB 20 - Travel IAB 21 - Real Estate

    • Forex related campaigns are prohibited in APAC countries

    • Content which promote money-making schemas (“Get Rich Quick”) or highly-risk investment is prohibited

    • All campaigns elements should be adequate to the presented offer (landers/headlines/brand name/creatives)

    • CBD related campaigns could be run only where it is legal. Prohibited in the US

    Prohibited verticals/categories:

    • Male Enhancement (ED)

    Dianomi

    dianomi_2.png
    dianomi_1.png
    dianomi_4.jpeg
    dianomi_3.png
    Sharethrough_5.jpeg

    Notes:

    • Content should be centered on the business-related matters throughout IAB Categories:

      • IAB 2 - Automotive

      • IAB 3 - Business

      • IAB 5 - Education

      • IAB 11 - Law, Gov’t & Politics

      • IAB 13 - Personal Finance

      • IAB 19 - Technology

      • IAB 20 - Travel

      • IAB 21 - Real Estate

    • Forex related campaigns are prohibited in APAC countries

    • Content which promote money-making schemas (“Get Rich Quick”) or highly-risk investment is prohibited

    • Binary Options trading campaigns are prohibited

    • Cryptocurrency and Marijuana related ads are only permitted if provided by a regulated company. Also, ad creative must be of good quality trying to avoid images of the leaf only

    • CBD related campaigns could be run only where it is legal. Prohibited in the US

    • Campaigns with content talks about shares listed in OTC Markets, Pink Sheets Electronic Quotation Service and NASDAQ Capital Markets are prohibited

    • ICO ads are not allowed

    • Gambling related campaigns are prohibited

    • Any financial services presented in campaigns need a Financial Services License displayed on their landing page

    • All campaigns elements should be adequate to the presented offer (landers/headlines/brand name/creatives)

    • Text on the creative is not allowed

    rubicon3.png
    smaato2.png
    text_on_creative_3.jpeg
    text_on_creatives_4.jpeg

    Prohibited verticals/categories:

    • App - Utilities

    • Content, news and blogs

    • Dating

    • Gambling (casino, sports betting & social/fantasy)

    • Gaming

    • Health

    • Male Enhancement (ED)

    • Nutrition

    • Streaming

    • Survey

    • Sweepstakes

    ImproveDigital

    My6Sense_prem_1.jpeg
    My6Sense_prem_2.png
    Sharethrough_3.png
    triplelift2.png
    AdMixer_prem_5.jpeg

    Prohibited verticals/categories:

    • Gambling (casino, sports betting & social/fantasy)

    • Trading (cannabis)

    • Male Enhancement (ED)

    LiveIntent

    AdMixer_prem_1.jpeg
    AdMixer_prem_2.png
    AdYouLike_3.jpeg
    My6Sense_mid_4.jpeg
    AdMixer_prem_5.jpeg

    Notes:

    • No GIFs as creatives

    Prohibited verticals/categories:

    • Male Enhancement (ED)

    • Nutrition (muscle supplements & weed)

    My6Sense - Ligatus

    My6Sense_prem_1.jpeg
    My6Sense_prem_2.png
    My6Sense_prem_3.jpeg
    Sharethrough_4.png
    Sharethrough_5.jpeg

    Notes:

    • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent

    Prohibited verticals/categories:

    • Dating

    • Gambling (casino, sports betting & social/fantasy)

    • Male Enhancement (ED)

    • Nutrition (hair products, skin care & weed)

    • Streaming

    • Sweepstakes

    • Technology (VPN, search engine)

    • Trading (crypto & cannabis)

    Outbrain

    qutbrain2.png
    My6Sense_prem_2.png
    dating3.png
    gaming3.png
    finance3.png

    Notes:

    • No GIFs as creatives

    • No before-after images as creatives

    BA_1.jpeg
    BA_2.png
    BA_3.jpeg
    BA_4.jpeg
    • No zoomed body parts creatives

    MGID_reg_2.png
    Nativo_1.png
    zoom_3.png
    zoom_4.png
    • No countdown clocks that make a user think the offer expires

    • No politicians/celebrities on creatives for product endorsement

    • Health and beauty offers may not allude to diagnose, cure, prevent, treat, or reverse any disease, condition, or illness

    • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent

    Prohibited verticals/categories:

    • Gambling (real money)

    • Male Enhancement (ED)

    • Nutrition

    • Sweepstakes

    • Trading (crypto)

    Polymorph ++

    AdMixer_prem_1.jpeg
    AdMixer_prem_2.png
    AdYouLike_3.jpeg
    My6Sense_mid_4.jpeg
    AdMixer_prem_5.jpeg

    Notes:

    • No before-after images as creatives

    BA_1.jpeg
    BA_2.png
    BA_3.jpeg
    BA_4.jpeg

    Prohibited verticals/categories:

    • Male Enhancement (ED)

    PowerInbox ++

    My6Sense_prem_1.jpeg
    My6Sense_prem_2.png
    Sharethrough_3.png
    PIB_reg_4.jpeg
    Sharethrough_5.jpeg

    Notes:

    • No GIFs as creatives

    • The most important part of campaigns targeted on PowerInbox are creatives

    Prohibited verticals/categories:

    • Content, news and blogs

    • Gambling (real money & fantasy)

    • Male Enhancement (ED)

    • Nutrition

    • Sweepstakes

    • Trading (crypto)

    PubMatic

    My6Sense_prem_1.jpeg
    My6Sense_prem_2.png
    Sharethrough_3.png
    PIB_reg_4.jpeg
    Sharethrough_5.jpeg

    Prohibited verticals/categories:

    • Dating

    • Gambling (real money & fantasy)

    • Male Enhancement (ED)

    • Nutrition

    • Sweepstakes

    • Trading (cannabis)

    Quantum

    My6Sense_prem_1.jpeg
    My6Sense_prem_2.png
    Sharethrough_3.png
    triplelift2.png
    AdMixer_prem_5.jpeg

    Prohibited verticals/categories:

    • Content, news and blogs

    • Gambling (real money & fantasy)

    • Health

    • Male Enhancement (ED)

    • Nutrition (muscle supplements & weed)

    • Sweepstakes

    Smaato

    My6Sense_prem_1.jpeg
    My6Sense_prem_2.png
    Sharethrough_3.png
    triplelift2.png
    finance3.png

    Prohibited verticals/categories:

    • Dating

    • Gambling (real money & fantasy)

    • Nutrition (hair products, muscle supplements, skin care & weed)

    • Survey

    • Sweepstakes

    • Trading (binary/forex, crypto &cannabis)

    Taboola

    qutbrain2.png
    My6Sense_prem_2.png
    dating3.png
    gaming3.png
    finance3.png

    Notes:

    • No countdown clocks that make a user think the offer expires

    • No politicians/celebrities on creatives for product endorsement

    • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent

    Prohibited verticals/categories:

    • Antivirus

    • Content, news and blogs

    • Male Enhancement (ED)

    • Nutrition (muscle supplements & weed)

    • Streaming

    • Sweepstakes

    • Trading (binary/forex, crypto & cannabis)

    Triplelift

    My6Sense_prem_1.jpeg
    My6Sense_prem_2.png
    dating3.png
    triplelift2.png
    finance3.png

    Notes:

    • Text on the creative is not allowed

    rubicon3.png
    smaato2.png
    text_on_creative_3.jpeg
    text_on_creatives_4.jpeg
    • Product logo as an icon image (a symbol or other design adopted by an organization to identify its products)

    Prohibited verticals/categories:

    • Male Enhancement (ED)

    • Trading (binary/forex, crypto & cannabis)