Voluum Documentation

Zeropark Voluum Integration

Voluum and Zeropark are now integrated into one all-up dashboard, allowing you to control your Zeropark campaigns directly fromwithin Voluum.

The following guide covers the required steps to integrate between Voluum and Zeropark, followed by guidance of the scope of possibilities available once the integration is applied.

Caution

Voluum Note: Integration is only possible for active Voluum users who also have an active Zeropark account.

I. Activating Zeropark Integration in Voluum

The guidelines below detail how you can integrate your Zeropark account with your Voluum account:

  1. Sign in to Voluum

  2. Click the profile_settings.png icon. The Settings view will show up.

  3. Select the Integration tab.

  4. Click the zeropark_integration_button.png button.

  5. You’ll be redirected to the Zeropark panel where it’s required to fill in your account’s credentials. Fill in your Zeropark account email and password.

  6. Lastly, click on the Log in button to finish the process of integration.

Caution

Voluum Note: It’s only possible to have a single Zeropark account integrated into a single Voluum account. Also, you can only use the integration between single campaigns across the platforms. That is, you won’t be able to toggle targeting or bidding in a Voluum campaign if it has multiple Zeropark campaigns feeding traffic into it.

If a Zeropark account is already integrated with another Voluum account, you will get a notification after clicking the Log in button.

II. Voluum Interface Changes - Get Familiarized!

Once the integration between Zeropark and Voluum is done, there will be visible changes to Voluum’s interface and you will be able to perform actions such as pausing / resuming campaigns, archiving / restoring campaigns and performing adjustments to your Zeropark campaign targeting and bidding all directly from Voluum.

Below is an overview of the visible changes that Zeropark integration brings within Voluum.

Campaigns view

The following segment outlines the visible changes to Voluum’s interface when the campaigns view is selected.

Campaigns view is visible by the selection of the corresponding Campaigns tab within Voluum’s main dashboard.

  1. Zeropark campaign – Identifying tag – Integrated Zeropark campaigns within Voluum will be indicated by a distinct red ZP tag within the campaign name row.

  2. External campaign column – The ‘External campaign’ column is indicative of the Zeropark campaign name.

  3. Status column – The ‘Status’ column will present the current state of your campaign(s) on Zeropark

  4. Bid column – The ‘Bid’ column presents the current bid which is in place for your Zeropark campaign(s).

  5. Visibility column – The ‘Visibility’ indicator shows the strength of your campaign bid against other advertisers.

    I.e. Your campaign bid’s position compared to competition.

Reference the Knowledgebase article here for further information on different bid ranks.

Campaigns reports view

The following segment outlines the visible changes to Voluum’s interface when a Zeropark campaign report is generated.

Campaign specific reports are generated by selecting a campaign and clicking on the Reports button.

report.png

With the campaign report open, an overview bar will be displayed above the report categories toolbar.

  • Zeropark campaign – Overview bar Located within the top-right hand corner of a campaign’s report, you’ll find the Zeropark campaign overview bar inclusive of:

    • Zeropark campaign name

    • Campaign bid

    • Campaign status

    • Visibility (bid rank)

Caution

Voluum Note: The sole option which can be altered within the campaign overview bar is the campaign bid. Bid adjustments are covered in the related section contained in this guide.

Row selection - Individual / All / Bulk

In Voluum, it’s also possible to select individual or multiple entity / data rows to facilitate secondary actions.

Rows are selected by clicking on the checkboxes located on the left-most margin of the report which is displayed – reference screenshot to the left.

row_selection.png
  1. Header select – Select ALL rows in current page

  2. Row select – Select row(s) individually OR in bulk (further info below)

Bulk Selection Methods

Bulk selection methods can save you valuable time when you wish to perform an operation for multiple entity / data rows.

I.e. Operations such as targeting and bid adjustments can be done using bulk selection.

Method 1: Range Selection

Tip

Voluum Tip: You can make a bulk selection of specific rows by holding down the shift key when choosing your desired range.

range_selection.png

To select a range of rows using this method, follow these steps:

  1. Select the start row of your desired range

  2. Scroll to the end of your desired range.

  3. Whilst holding down the shift key, select the end row of your range.

In the example provided (left), a range selection has been made for underperforming targets to be paused in bulk.

Method 2: Selecting Multiple Rows Individually

In the case that your campaign has a greater variance of positive and negative performing variables, it may prove more accessible to select multiple negative rows individually to then pause, archive, delete etc.

To do so, simply tick the checkboxes of the negative rows individually. 

Tip

Voluum Tip: You can use reporting column headers to better segregate positive and negative performing variables contained within a report.

This is covered in the next section of this guide.

III. Reporting - Sorting with Column Headers

You can use report column headers to quickly rank your report by the best / worst performing variables in descending order. To change the sorting of your report, simply click on your desired header (campaign metric).

sorting_with_column_headers.png

In the example above, the report sorting has been changed based on conversion count for Zeropark targets. After clicking on the conversions header, the targets with zero conversions were listed on top – from worst to best targets (descending order).

This permits quick reference of targets that negate campaign performance to be quickly archived / paused in bulk, within the matter of a few clicks.

Caution

Voluum Note: Column sorting is applicable for all headers – based on performance (numerical) and alphabetically for entities (name).

IV. Row Context Menu

Rows also have their own context menu for quicker access to the available operations.

To open up a row context menu, simply right-click on the desired row.

Row_Contect_Menu.png

Caution

Voluum Note: The options available within a row context menu depends on the category of report which is viewed.

In the next sections of this guide is an overview of the specific operations that can be performed for your Zeropark campaigns from Voluum.

V. Pausing / Resuming Zeropark Campaigns

Within the campaigns tab in Voluum, it’s possible to pause or resume traffic for your Zeropark campaigns. 

To pause your Zeropark campaign traffic, follow this step: choose an active Voluum campaign that you want to pause traffic for and then click the Pause button. Zeropark will then stop sending traffic to the selected campaign.

To resume your Zeropark campaign traffic, follow this step: choose the archived Voluum campaign that you want to resume traffic for and then on the Resume button. Zeropark will then start sending traffic to the campaign.

Pausing / Resuming Zeropark Campaign Traffic Variables

Within Zeropark campaign reporting in Voluum, it’s also possible to pause / resume specific target traffic variables.

Caution

Voluum Note: The traffic variables which can be paused / resumed are dependent on the initial targeting that was set for the campaign on Zeropark.

Variables that can currently be altered in this way are:

  • Source

  • Target

  • Keyword

  • Country

  • State / Region

  • City

  • ISP

  • Mobile Carrier

Examples:

  • A Zeropark campaign is set to target multi-geos, it would then be possible to pause the unprofitable countries from the campaign’s country reporting in Voluum.

  • A Zeropark campaign is set to RON and target specific states / regions, it would then be possible to pause the unprofitable states / regions from the corresponding campaign report in Voluum.

Tip

Voluum Tip: Pausing and resuming of traffic can also be performed across a bulk selection of campaigns / data variables. Reference the section on Bulk selection methods here.

VI. Archiving / Restoring Zeropark Campaigns

To archive (delete) your Zeropark campaign, follow this step: choose the campaign that you want to archive and then click the Archive button. Once clicked, the campaign will be archived in Voluum. The same campaign will also be deleted in your Zeropark account.

To restore your Zeropark campaign, follow this step: choose the campaign that you want to archive and then click the Restore button. This will restore the campaign in Voluum only. The campaign will no longer receive any traffic and you won’t be able to change bids in this campaign.

To then restore the campaign on the Zeropark end, you need to log into Zeropark panel, go to the relevant campaign and from the dropdown list of actions choose Restore.

Tip

Voluum Tip: Archivation and restoration of campaigns can be performed in bulk within Voluum – only. Reference the section on Bulk selection methods.

Caution

Voluum Note: Restoration of Zeropark campaigns can only be done on a per-campaign basis from your Zeropark account.

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