# Voluum Documentation

### Voluum Abbreviations

AP ($) Average payout is an indicator of how much revenue you get for a single conversion. You can find it in the AP column in Voluum. it is calculated using the below formula: Average payout ($) $=$ Total revenue ($) $÷$ Number of conversions API Application Programming Interface. It is a programmatic way that allows users to view or manipulate Voluum resources through a predefined set of request messages. Voluum uses REST type of API. CDN Content Distribution Network is a network of proxy servers and data centers that deliver static content (like images, html/css/js files, etc.) to end users. It can be used to host content for your landing page. CPA ($)

Cost per action is a model of buying traffic from a traffic source, where you pay for a single user action (such as purchase, app install, etc.). In Voluum, CPA is fixed, meaning that you need to provide a cost value while creating campaign to properly track cost in Voluum. You can view the value you provided in the CPA column in Voluum.

CPC ($) Cost per click is a model of buying traffic from a traffic source, where you pay for every time a user clicks on an ad. In Voluum, CPC is fixed, meaning that you need to provide a cost value while creating campaign to properly track cost in Voluum. You can view the value you provided in the CPC column in Voluum. Take into consideration that the cost tracked by Voluum when using this cost model might differ from what you pay to your traffic source, if it uses the second price auction bidding model. To check how much you actually pay for a single click, go to the eCPC entry. CPI ($)

Cost per install is sub-category of the CPA model, where you pay for every time a user installs an app and triggers the conversion event. If you want to track the CPI in Voluum, use the CPA option in the campaign creation window and provide the fixed value.

CPL ($) Cost per lead is sub-category of the CPA model, where you pay for a single lead (when the user leaves personal contact information). If you want to track the CPL in Voluum, use the CPA option in the campaign creation window. CPM ($)

Cost per mille (thousand) is a cost model of buying traffic from a traffic source, where you pay for a thousand ad impressions. In Voluum, CPM is fixed, meaning that you need to provide a cost value while creating campaign to properly track cost in Voluum. The CPM does not depend on further user actions, like a click or a conversion. You need to properly set up impression tracking in order to accurately record impressions. You can view the value you provided in the CPM column in Voluum. Take into consideration that the cost tracked by Voluum when using this cost model might differ from what you pay to your traffic source, if it uses the second price auction bidding model. To learn on how to check how much you actually pay for thousand impressions, go to the eCPM entry.

CPV ($) Cost per view is an indicator of how much you pay for a single advertisement view on publisher's site (typically for pop-up or pop-under types of ads). You can find it in the CPV column in Voluum. Cost per view ($) $=$ Total cost ($) $÷$ Number of views CR (%) Conversion rate (clicks) is one of the main indicators of your campaign performance and how profitable your offer is. It show how many users have converted after clicking on an offer on a landing page.ou can find it in the CR column in Voluum. Conversion rate (%) (clicks) $=$ Number of conversions $÷$ Number clicks $\cdot$ 100 % CTR (%) Click-through rate is an indicator of how attractive your offer is to your audience. It shows how many users have clicked on the offer after viewing it on a landing page. You can find it in the CTR column in Voluum. Click-through rate (%) $=$ Total number of clicks $÷$ Number of visits $\cdot$ 100 % CV (%) Conversion rate (visits) is one of the main indicators of your campaign performance and how profitable your offer is. It shows how many users have converted after clicking an offer on a landing page. You can find it in the CV column in Voluum. Conversion rate (%) (visits) $=$ Number of conversions $÷$ Number of visits $\cdot$ 100 % DNS Domain Name System is a hierarchical naming system of resources connected to the Internet (such as web pages). Use the DNS settings to configure your custom domain redirection to Voluum. eCPA ($)

Effective cost per action is an indicator of a cost for a single user action (like sign up to a newsletter, installation of an application, etc.) calculated retrospectively post-campaign. It shows the actual cost per action of traffic purchased.

• If you have purchased traffic using the CPA cost model, the eCPA $=$ CPA (for this cost model, second price auction bidding model is not used)

• If you have purchased traffic using other (CPM, CPC, Revshare), the eCPA will be calculated using the below formula:

Effective cost per action or acquisition rate ($) $=$ Total cost $÷$ Number of acquisitions (conversions) You can find this indicator in the eCPA column in Voluum, and use it to adjust your bids and increase your win rate. eCPC ($)

Effective cost per click is an indicator of a cost for a single clicks on the ad, calculated retrospectively post-campaign. It shows the actual cost per click of traffic purchased.

• If you have purchased traffic using the CPC cost model, the eCPC shows you how much you actually have paid for the traffic (for this cost model secon price auction bidding model is used, so after winning the auction, you pay a second highest bid plus one cent)

• If you have purchased traffic using other (CPM, CPA, Revshare), the eCPC shows you the estimated average price for a single click

The eCPM is calculated using the below formula:

Effective cost per click $=$ Total cost $÷$ Number of clicks

You can find this indicator in the eCPC column in Voluum, and use it to adjust your bids and increase your win rate.

eCPM ($) Effective cost per mille (thousand) is an indicator of a cost for buying a thousand ad impressions, calculated retrospectively post-campaign. It shows the actual cost per thousand impressions of traffic purchased. • If you have purchased traffic using the CPM cost model, the eCPM shows you how much you actually have paid for the traffic (for this cost model, second price auction bidding model is used, so after winning the auction, you pay a second highest bid plus one cent) • If you have purchased traffic using other (CPA, CPC, Revshare) cost models, the eCPM shows you the estimated average price for one thousand impressions The eCPM is calculated using the below formula: Effective cost per mille $=$ Total cost $÷$ Number of impressions $\cdot$ 1000 You can find this indicator in the eCPM column in Voluum, and use it to adjust your bids and increase your win rate. EPC ($)

Earning per click is an indicator of how much revenue you get for a single click on the ad. You can find it in the EPC column in Voluum. It is calculated using the below formula:

Earnings per click ($) $=$ Total revenue ($) $÷$ Number of clicks

EPV ($) Earning per visit is an indicator of how much revenue you get for a single visit to your website. You can find it in the EPV column in Voluum. It is calculated using the below formula: Earnings per visit ($) $=$ Total revenue ($) $÷$ Number of visits FTP File Transfer Protocol is a primary way you interact with your server file system (like upload or modify files). HTML HyperText Markup Language is a language for creating web pages and web applications. The basic knowledge of HTML is required to manage your landing pages. HTTP HyperText Transfer Protocol is a protocol for communicating with Internet resources.When setting up your campaign funnel using postback URLs, you have to make sure, that the same protocol (either HTTP or HTTPS) is used in all your links. HTTPS HyperText Transfer Protocol Secure a secure (encrypted) protocol for communicating with Internet resources. When setting up your campaign funnel using postback URLs, you have to make sure, that the same protocol (either HTTP or HTTPS) is used in all your links. iCTR (%) Impression click-through rate is an indicator of how attractive your ad is to your audience. It shows how many users have clicked on the ad after viewing it on a publisher's site. You can find this indicator in the iCTR column in Voluum. It is calculated using the below formula: Impression click-through rate (%) $=$ Number of visits $÷$ Total number of impressions $\cdot$ 100 % ISP Internet service provider is a company that provides an access to Internet to mobile or desktop devices. You can set up retargeting by adding a condition while creating a campaign in Voluum. LTV ($)

Lifetime value of a customer is a sum of all earnings from all profit generating actions from a single customer.

OS

Operating system is a constantly running software that manages hardware and software resources and provides an interface system to interact with a user. Every device that is connected to Internet uses some kind of the operating system. You can set up retargeting by adding a condition while creating a campaign in Voluum.

PPC ($) Pay per click, cost model typically used by a search type campaigns, for example Google Adwords. See also: Cost per click PPV ($)

Pay per view. See: Cost per view.

QPS

Queries per second is a number of operations a database can perform in one second. This can help you compare the performance of different databases. The Voluum proprietary database technology can process over 500,000 operations per second and can scale up to 1 million.

ROI (%)

Return of investment is a main indicator of the profitability of your campaign. It shows the percentage of the money you earned as a fraction of the money you have invested.

• ROI $=$ 100%:  it means that you neither have lost or earned any money

• ROI $>$ 100%: it means that you have earned money. For example, if ROI $=$ 150%, you have earned 50% more money that you have invested in running your campaigns.

• If ROI $<$ 100%: it means that you have spent more money than you have earned.

Return on investment (%) $=$ (Total revenue $-$ Total costs) $÷$ Total costs $\cdot$ 100%

You can find this indicator in the ROI column in Voluum.

RON

Run of network is a type of campaign that targets all traffic from a specified country or region.

RPM ($) Revenue per mille (thousand) is an indicator of how much you earn for thousand impressions. You can find it in the RPM column in Voluum. It is calculated using the below formula: Revenue per mille ($) $=$ Total revenue $÷$ Number of impressions $\cdot$ 1000

RTB

Real-time bidding. A programmatic type of bidding for an ad inventory that occurs in real time when a webpage loads, used by ad exchanges. It is used by the Voluum DSP platform.

S2S

Server-to-server; used for conversion tracking. For example, postback URLs.

SaaS

Software as a Service are software or application platforms that run as a service and generally charge on a monthly basis. An example of a SaaS platform is Voluum.

TLD

Top-level domains are the highest level in the Domain Name System for categorizing the type of resource they point to.

TTL

Time-to-live is a minimum time to propagate the DNS settings through the network. While setting up a CNAME for your custom domain, select the lowest TTL value for faster DNS settings change propagation.

URL

Uniform Resource Locator is a specific address (reference) for a certain resource on Internet.