VI. Information per Vertical - Examples

On our platform, we cooperate with many native Ad Exchanges. Each of them has specific compliance rules for published content. To find the best traffic source for your offer/product, you must first categorize your offer and select a proper main image. This element will be the first thing that users will see among the other widgets, that’s why it needs to stand out and catch the attention of website visitors. As previously mentioned some compliance restrictions regarding the main image apply, here you can find detailed information to each Ad Exchange.

Main images can be classified under three quality categories: low, medium, and brand quality. Additionally, each category can be differentiated into two groups quality in technical terms or considering the content of the image, here are the definitions:

Low quality - the most restricted group of main images, contains ones with optical illusion, low resolution, pixelated, stretched, grainy, poor photoshop, zoomed and grotesque body parts.  Images display arrows and circles that point irrelevant parts of the picture, text and in general elements which don't form a coherent unity with the picture or are overall unpleasant for the eye. This category contains pictures that may seem to someone as disgusting, provoking or sexually suggestive.

Medium quality - images with decent resolution, zoom isn’t grotesque, on the images may appear arrows, circles that actually show specific elements in the image.  Pictures which contain content closely related to the vertical.

Brand quality -  “simply best of the best images”, with a high resolution, composition and content that accurately represents the offered product or service.

Vertical (Category)

Definition

Low quality

Medium quality

Brand quality

Automotive

Websites that offer a variety of services related to the automotive category for example vehicles listings, dealerships, rentals. Furthermore,  offers that are related to driving licenses and automotive upkeep.

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Business

Pages devoted to various kinds of endeavors, projects, investments  (not trading) as well as offers related to business culture (Marketing, Advertising, Green Solutions, Biotech, Agriculture, Human Resources, Logistics, etc.).

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Dating

Dating websites and apps without pornography. Overly sexualized content may be rejected.

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E-commerce

Websites with online shopping where one can buy goods or services directly from a seller. These types of offers are related to all types of products for example tech gadgets like drones, pen sticks also, clothing stores as well as house equipment.

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Education

This vertical includes websites such as learning platforms, educational software, online courses. Moreover this vertical includes development of linguistic skills as well as university offers.

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Entertainment

Websites, news, blogs and apps related to entertainment, i.e. humor websites, gossip news, horoscope.

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Gambling (fantasy)

Websites and apps that allows to play gambling games (i.e. poker, roulette, bingo) for amusement purposes only, without the possibility of winning real money.

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Gambling (real money)

Websites and apps that allow online gambling for real money. These offers can be only accepted in countries where it is legal. License is always required. We distinguish three main types of gambling: online casinos, sports betting and lotteries, in addition, other types of gambling will also fall under this vertical.

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Gaming

Websites where users can buy, download or play games on various types of devices mobile or desktop.

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Health

Procedures and health prophylaxis products, ebooks, guides that are not exaggerating about results. This vertical does not include nutrition offers i.e. pills.

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Hobbies & Interests

Websites and apps related to a variety of activities and interests, e.g., photography, history, postage stamps. Offers could be in the form of a blog, guide or forum.

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Male Enhancement

Websites that offer erectile dysfunction supplements and procedures. Please, keep in mind that nudity and adult content is prohibited. Overly sexualized content may get rejected.

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Skin care (beauty routine)

Websites that offer procedures and products related to hair care and skin care with products not intended for consumption (pills are not allowed with this vertical).

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Nutra (cannabis)

Supplements containing CBD and a small amount of THC (usually the allowed THC levels vary from 0.2% or less up to 0.4%, so the product does not imply psychoactive effect). Such offers can be approved only where it is legal.

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Nutra (supplements)

Websites that offer various kinds of legally admitted supplements related to muscle building, diabetes, hearing problems, blood system, vision improvement, hair care and memory related supplements.

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Nutra (weight loss)

Websites with offers in this vertical promote products and procedures that help to lose weight for example keto pills.

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Personal Finance

Websites with insurance, loan, mortgages offers, as well as comparison sites in these areas/fields. This vertical also covers bank and saving accounts offers. Platforms where one can buy, sell and exchange currencies.

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Real Estate

Online platforms with published housing estates for sale or rent. Real Estate vertical also includes consulting and comparison websites related to this field.

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Streaming

Platforms, websites with television, subscription-based streaming services, where users can watch movies. Also, offers where users can listen to audio materials.

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Survey & Sweeps

Websites that include contests and freebies where you can win valuable prizes for example: gift cards, cellphones. As well as, sites that offer prizes and benefits for taking the survey. Also, surveys and Quizzes made for entertainment.

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Technology & Software

Websites and other services related to computer usage, cloud solutions, antivirus and technology. These kinds of offers may also include VPN software or services (Virtual Private Network that enables the creation of a safe and encrypted connection), telecommunications products and services.

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Trading Binary/Forex

All kinds of platforms dedicated to trading, investment and exchange of stocks, shares, metals, oil, CFD and currencies (except for crypto and digital currencies).

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Trading Cannabis

Supplements containing CBD and a small amount of THC (usually the allowed THC levels vary from 0.2% or less up to 0.4%, so the product does not imply psychoactive effect). Such offers can be approved only where it is legal.

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Trading Cryptocurrency

Offers related to investing to any kind of cryptocurrencies or digital currencies (i.e. Bitcoin, Ethereum, Tron)

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Travel

Websites dedicated to travel. The site may be focused on travel reviews, trip fares, guides and tips. Moreover, this vertical covers ticket and route search engines as well as travel agencies.

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