Voluum Documentation

Using Whitelists and Blacklists

Voluum DSP DSP Planning Whitelist Blacklist

In Voluum DSP you can create lists of placements. A placement is where your ad is displayed. You can use such lists as:

  • Whitelist: Using a placement list as a whitelist allows only placements from that list in your campaign funnel. All other placements outside that list will be excluded.

  • Blacklist: Using a placement list as a blacklist excludes placements from that lists from your campaign funnel. All other placements outside that list will be included.

By using placement lists in a smart way you can incorporate your knowledge about the best and worst performing placements into your work.

Table of Contents:
Creating a Placement List

There are three ways of preparing a placement list: manual, automatic from daily bid requests or automatic from your campaign:

  • Manual option requires you to create a CSV file with placement addresses in any spreadsheet editing software.

  • Automatic option allows you create a list in Voluum DSP by selecting placements from a daily bid request module.

  • Automatic option allows you create a list in Voluum DSP by selecting placements from a specific report of your campaign.

Creating a placement list manually:

In order to create a placement list, perform the following steps:

  1. Go to any spreadsheet editing software that allows to save data in the CSV file format, such as Microsoft Excel.

  2. Provide placement addresses in the first column according to the following rules:

    • Do not provide the name of the column with placement addresses

    • Do not include protocols (HTTP or HTTPS) in the placement address. So an exemplary address should look like: placement_address.com

    • Provide one placement address per one cell

  3. Save this file as a CSV file.

  4. Additionally, you can compress this file using ZIP compression. It will be automatically decompressed by Voluum DSP.

Creating a placement list automatically from Daily Bid Requests:

In order to create a placement list, perform the following steps:

  1. In Voluum DSP, go to the Daily bid requests module.

  2. Click the List button. 

    bid_request_list1.png
  3. Select checkboxes next to placements that you want to add to the lists. Selected placements will be visible under Placements.

  4. Click the Save list button.

    bid_request_list2.png
  5. Provide the name for your new placement list or select a placement list that you wish to add your selected placement to from the drop-down menu.

  6. Click the Save button.

    save_list.png

Creating a placement list automatically from your campaign:

In order to create a placement list, perform the following steps:

  1. In Voluum, create a specific report for a given campaign. To learn more about specific reports, read the Specific Reports article.

  2. Select one of three specific report categories from the Inventory drop-down menu:

    • Site

    • Application

    • Widget

  3. Select checkboxes next to placements that you want to add to the list.

  4. Click the Add to list button,

  5. Provide the name for your new placement list or select a placement list that you wish to add your selected placement to from the drop-down menu.

  6. Click the Save button.

    save_list.png
Uploading a Placement List

After manually creating the placement list you need to upload it to Voluum DSP. You do not need to upload lists created automatically; they are already saved in Voluum.

To upload the placement list, perform the following steps:

  1. In Voluum DSP, go to the Inventory list module.

  2. Click the Add new button.

    add_list1.png
  3. Provide the name for this list.

  4. Click the Select file to upload button and browse to a CSV or ZIP file that you want to upload.

  5. Click the Save button.

    add_list2.png
  6. Your list was saved in Voluum and will appear in the table in the Inventory list module.

    add_list3.png
Using a Placement List

Placements lists that were saved in Voluum can be used when creating /editing a campaign. In order to use them, perform the following steps:

  1. In Voluum, edit a campaign or create a new one.

  2. Go to the Targeting tab in a campaign creation form.

  3. Scroll down to the Inventory targeting section and go to to the Placement control option.

  4. Select either the Whitelist or Blacklist radio button.

  5. Select the list that you uploaded from the drop-down menu.

    use_list.png
  6. Click the Save button.

Search results

    No results found