Voluum Documentation

Using TONIC. as a Traffic Source

Voluum TRK TONIC Integration 

TONIC. is a zero-click and pop traffic provider. It averages 2 billion unique and highly converting visits a month. The TONIC. platform is integrated with Voluum, making the setup process basically effortless. Read the following guide to get detailed instructions on how to do that.

Table of Contents

What Are Zero-Click and Pop Types of Traffic?

  • Zero-click, also known as domain redirect, is a traffic type where a visitor is directed towards your landing or offer page when this person mistypes a domain name. By correctly targeting possible misspells with keywords you get visitors that are already searching for a product related to what you offer, so a conversion is more likely than with other types of traffic.

  • Pop traffic is a type of traffic where your creative is displayed on top of publisher's web page, usually in a separate window.

Before You Start

Here are some prerequisites to consider before going any further:

  • You should have an active Voluum account.

  • You should have an active TONIC. account with some funds added.

  • You should have an offer to promote.

  • And optionally you can have a landing page ready.

Once you have everything ready, go to the first part of this guide.

I. Create a Campaign in Voluum

First, you need to create a campaign funnel in Voluum. Creating a campaign will generate a campaign URL that will be your redirect URL to submit to TONIC. In order to do that, perform the following steps:

  1. Create an offer element. Read the Creating an Offer Element article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Create a Lander Element article to learn more.

  3. Create a traffic source element. Voluum provides you with a TONIC. trusted traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. In Voluum, go to the Traffic sources tab.

    2. Click the New traffic source button.

    3. In the New traffic source - templates form select the TONIC. template from the Trusted traffic source templates section.

    4. Click the Load template button. The New traffic source form will appear.

      vlm_ts1.png
    5. You can change or adjust any option in the New traffic source form/ Once you have done so, click the Save button.

  4. Create a campaign

    In Voluum, click the New campaign button that is available in CampaignsOffersLanders, and Traffic sources tabs. The New campaign form will appear.

    voluum_campaign1.png

    Caution

    Voluum Note: If you have the Voluum DSP available on your account, you will have to additionally select the New TRK campaign option from the drop-down menu. 

    1. Provide basic campaign information.

      1. In the New Campaign form on the BASIC tab provide the name of your campaign in the Campaign name text field.

      2. (Optional) If you have the Workspaces feature enabled on your account, select the Private Workspace from the drop-down menu that you want this campaign to be assigned to. Read the Workspaces: Overview article to learn more.

      3. Select the TONIC traffic source that you have just created from the drop-down menu.

      4. Click the Next button.

        vlm_campaign1.png
    2. Provide traffic destination information.

      1. In the DESTINATION tab select the campaign destination type radio button.

      2. Select offer and lander elements that you have created. Read the Flows and Paths article to learn more.

      3. Click the Save button.

        vlm_campaign2.png
    3. Copy the campaign URL to the clipboard by clicking the Copy button.

      vlm_campaign3.png

II. Create a campaign in TONIC.

Once you have the link that will be a target for your traffic, you can go to TONIC. and create a campaign there. You have two types of campaigns to create there: zero-click and pop. For the purpose of this guide, a zero-click campaign will be created. Follow the steps below to do so:

  1. In TONIC., select the New ZeroClick Campaign option from the menu on the left-hand side of the screen.

    tonic_campaign1.png
  2. Set all options according to your needs. If you need more information on those options, visit the https://tonic.com/advertiser/tutorials.html web page for details.

  3. Provide a campaign name in the Campaign name text field.

  4. Click the Save and move to step 2 button.

    tonic_campaign2.png
  5. Provide the bid value into the Bid per redirect text field.

  6. Paste your copied campaign URL into the Redirect URL text field.

  7. Once you have set any additional options according to your needs, click the Save and start campaign button.

    tonic_campaign3.png
  8. On the next screen select what you want to do next. Your campaign has already been created.

    tonic_campaign4.png

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