Testing a DSP Campaign

You have finished setting up your campaign funnel by now. But before you start running traffic, you should test your campaign's setup to make sure you have configured everything properly. It is recommended that you test every campaign funnel that you create. This will save you time and money, that will not be wasted for the faulty campaign setup.

I. Manually Test Your Campaign Funnel

Testing procedure

Depending on the type of a campaign funnel you use and the offer you have, testing scenarios might differ, but the key part is to follow the same path as a visitor will from the beginning to the end. The goal is to find any problems with redirections or broken links and to verify the correct recording of events by Voluum.

This testing is divided into three steps. The first step will show you how to verify redirections. To check your funnel setup, follow the steps:

  1. In Voluum, go to the Campaigns tab. The Campaigns view will show up.

  2. Pause your campaign by selecting your campaign and clicking the Pause button to manually test it. By doing so you will not be receiving traffic and will be able to see if the events you are going to generate for testing purposes get correctly recorded.

  3. Right-click the campaign that you want to test and select the Copy URL option from the menu.

  4. Open a web browser in the incognito mode, paste the copied campaign URL to the address bar and go to the link.


    Voluum Info: It is a good practice to use the incognito mode to test your campaign, because no cookies will be stored after closing a browser window. This will ensure that the next time you will test your campaign, a new click ID will be assigned and your test will be recorded as a separate visit.

  5. Verify, if you were redirected to your lander or offer (depending on your campaign funnel type).

  6. (Optional) If you have used a lander in your campaign setup, click on a click URL and verify if it redirected you to the offer. Keep in mind that if you do not go through the campaign URL and click only on the click URL on the landing page, you will get the 400 Bad Request error. You can find more information on that in the next section.


    Voluum Note: A visit is recorded when a user clicks on an ad and is redirected either to the lander or to the offer (in this scenario there is no lander in the funnel), whereas a click is recorded when a user clicks on the CTA button on the lander and is redirected to the offer.

  7. Click the offer link - it should take you to the offer's details.

Now, you should have generated a visit and, if a lander was used, a click in Voluum. Let's check whether they were registered in Voluum. To do so, follow the steps below:

  1. Go back to Voluum, to the Campaigns tab, and refresh the platform's page by clicking the Refresh button.

  2. Check what was recorded for your campaign in appropriate columns:

    • A visit: If you have only an offer in the funnel;

    • A visit and click: If the landing page was set up in the campaign; 

    If you have not used a lander in your campaign funnel, then clicking on the campaign URL will be counted as a visit. When the lander was used, clicks will be recorded only after clicking on a click URL.


The last step of a manual testing procedure is generating a conversion and verifying it in Voluum. You will need to paste a click ID that you have generated with your visit just before to your postback URL. Voluum will receive this as information from your affiliate network about a conversion. To do so, perform the following steps:

Back to top ↑Step 4: Testing Your Campaign

  1. In Voluum, in the Campaigns tab, select your campaign.

  2. Click the Report button. The new specific report will open in the new tab, next to the Home tab.

    • If you use a campaign funnel with an offer only: Go to the Live events option and select the Live visits option from the drop-down menu. 

    • If you use a campaign funnel with an offer and a lander: Go to the Live events option and select the Live clicks option from the drop-down menu. 

  3. Locate the click ID of your test visit in the Click ID column and copy it to any text editing tool.



    Voluum Note: If you use a lander in your campaign funnel, you will see the click ID only in the Live clicks view. For this type of funnel, if you go to the Live visits view you will see Unknown in the Click ID column.

  4. Go to the Settings view, to the Tracking URLs tab.

  5. Copy the postback URL to clipboard.

  6. Paste the postback URL in any text editing tool. Replace the text string REPLACE after Voluum's {cid} token with the copied click ID. Delete other tokens and parameters. Your edited postback URL should look like this:

  7. Copy your edited postback URL to clipboard and paste it in the address bar of your web browser, opened in the incognito mode. Go to the link. Voluum should record your conversions.

  8. Go to Voluum, to the Campaigns tab.

  9. Check if the conversion was recorded in an appropriate column.


Back to top ↑Step 4: Testing Your Campaign

Possible errors and solutions

During testing, the following problems and errors might occur:

  • "Error 404" after clicking a click URL on a landing page.

    Possible solution:  

    • Make sure you have clicked the campaign URL first. Click URL will not work without the initial redirect that assigns the click ID.

    • Make sure that you consistently use one type of a protocol through your campaign funnel (either HTTP or HTTPS).

  • No clicks were registered in Voluum.

    Possible solution: 

    • Make sure that you use a lander in your campaign funnel. If you do not, clicks will not be registered.

  • No conversion was recorded.

    Possible solution: Check if domains used in the campaign URL matches exactly domains used in the click URL. The "Error 404" will be displayed.