Setting up a Native Campaign - Part 3: Targeting

This part of the guide shows you next step of the native campaign configuration. To perform the actions listed below, you need to finish all mandatory steps from the first section of campaign creation.

The TARGETING tab offers you several advanced targeting options.

  1. Countries: In the country selection menu, select the country for your campaign. It is recommended targeting one country per campaign.


    Voluum DSP Note: The state, region or city targeting options are available only when you select one country to target.

  2. (Optional) State/region and city: Click the States/regions and cities option to reveal more targeting options. They allow you to target your audience on a more granular level and can be used only if you target only one country.

  3. Source type: Select the source type by selecting the Source type radio button that you want to buy your traffic from. You can select between All, In-app or Web traffic types.

  4. Device type: Scroll down to the Device targeting section and select a device to target within your campaign.


    Voluum DSP Note: We recommend creating separate campaigns for each device type. Hence, if you plan to target all devices, select them all and use the toggle below and the system will create for you three campaigns, one per each device.

  5. Operating system: You can narrow your targeting to specific operating systems by selecting the desired options from the Operating system selection menu.

  6. Connection type: You can narrow your targeting to specific connection types, as well as choosing a specific mobile carrier if you click the Show more device option.

  7. Advanced targeting: Under the advanced targeting section, you will find the following targeting options: white/blacklist, deal id and IP address.

  8. Whitelist / Blacklist: In the White\blacklist field, you can add new or existing lists to your campaign. To learn how to create whitelists or blacklists, read the Using Whitelists and Blacklists article.

  9. Deal ID: Deal ID is a unique number of an automated ad buy. It is used to match advertisers and publishers in Private Market Place, based on criteria negotiated beforehand (bid, type of ad units, a section of the site, etc.). Ask your dedicated account manager for more information.

  10. IP Address: In the IP addresses text field you can place the single IP addresses or the IP ranges you’d like to target E.g. or You can provide an individual address and confirm it with the Enter key as well as paste the string of addresses separated by commas.

  11. Once all targeting is set up, click the Next button to go to the Bid&Budget section.