Setting up a Native Campaign - Part 2: Setup

This part of the guide shows you next step of the native campaign configuration. Follow the steps below:

  1. Campaign name: Start with entering a unique campaign name in the Campaign name text field. The name of the campaign is based on the following pattern: {Voluum DSP} - {your_unique_custom_name}.

  2. Tags: By adding personalized tags to your campaign, you can easily locate the chosen campaign. Provide new tags or select existing ones from the Tags drop-down menu. Add personalized Tags to easily identify your campaigns. Note that Tags can only contain letters, numbers, and underscores.

  3. Workspaces: It is a feature that enables you giving restricted access to different campaign elements. To learn more, read the Workspaces: Overview article. It is visible only if you have the Voluum tracker subscription plan and it will be displayed only if you have more than one workspace set up already.

  4. Select the Timezone that will determine when a campaign is active in the context of its Start/End date and Day parting settings.

    Caution

    Voluum DSP Note: Note once the Timezone is chosen and campaign is saved you can't edit the Timzeone because it affects campaign's budget distribution logic. You can change the Timezone when duplicating a campaign.

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  5. In the Destination section you have two options:

    • Destination URL: Select the Destination URLoption , if you only have an offer in your funnel. Paste your offer URL directly in the text box. You can add available Voluum tokens to the URL if you need to track additional information. Make sure that you match Voluum’s tokens with your affiliate network’s parameters correctly.

      Payout: (Available only if you have selected the Destination URL option). The Payout option defines the revenue model for your campaign. In other words, it is the default is CPA (Dynamic) which takes the conversion value from the postback or pixel. For CPM add a price for 1000 impressions and for CPV add a price for a visit. For CPA (Fixed Price) add a payout value for a conversion. For Cost+ enter the % markup on the top of the media cost. This will populate in the Revenue column under Reporting to monitor the margin/profit of your campaign.

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    • Flow: Choose the Flow option, if you have a two-step funnel which consists of a lander and an offer. Select a flow that you created before or create a new one by clicking the Create new flow option from the drop-down menu.

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  6. Brand domain: In the Brand domain text field, put a domain name which refers to the home website of the owner of the advertised offer. Do not put your landing page domain here. If you target brand Ad Exchange (for example Outbrain or Taboola), make sure your advertiser domain is adequate to the presented offer (topic/vertical).

  7. Once all the fields are filled in, click the Next button to go to the Targeting section.

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