Setting up a Native Campaign - Part 4: Creatives

To finalize your campaign, you have one last step - Creatives. This part of the guide shows you the third step of the native campaign configuration. To perform actions listed below, you need to finish all mandatory steps from the first and the second section of campaign creation.

In this tab, all fields are required.

  1. Click the Upload creatives button. The creative details will open on the right-hand side.

  2. In the Headlines section provide a headline in the text field which will be the main piece of text displayed in your native ad unit. If you want to add more than one headline, put one headline per line. In this case, each headline will be combined with each image.



    Voluum Note: Headlines, Description length and Main image, Icon image size will depend on Ad Exchange requirements. You can hover over the question mark next to each element in the campaign form to find out what the requirements are.

  3. In the Main images section upload a creative by clicking the Select file option. This creative will be displayed in the native ad unit. Make sure to add various sizes of the creatives, in order to cover the requirements of different publishers.

  4. The Description section allows you to provide additional promotional information about your product.

  5. The Brand section allows you to add the name of the promoted brand.

  6. Call to action enables you to provide the text that will be visible on the call-to-action button, which is a button that entices a visitor to click it.

  7. Icon image is a place where you usually upload a product logo, mainly used for mobile in-feed or in-app placements. Click the Select file option to upload an icon image. Again, each ad exchange has its own requirements and your image must be compliant with them.

  8. After you finish preparing your creative, click the Preview button. You will see a sample preview of your creative in a pop-up window. When all is done click the Create button.

  9. At this point, you can upload additional creatives. Once you do so, click the Save button to save your campaign.


You will get information about successfully creating 3 campaigns, one for each device type. Click the Done button.


You will see your newly created campaigns in the Campaigns tab, marked with a distinct DSP icon: