Setting up a Native Campaign - Part 5: Creatives

The part of this guide will show you how to create effectively and quickly multiple ads for your campaigns by using our creative cropping tool, which was created in order to help effectively adjust the creative resolution and size directly in the DSP panel. It will not only save your time on adjusting the creative sizes manually to meet each Ad Exchange's requirements, but it will also prevent from losing valuable traffic due to the creative mismatch.

The main purpose of this tool is to facilitate the bidding as well as matching logic when it comes to creative sizes. It can increase your campaign’s reach by ensuring that the ratio of your ad creative is viewed in a correct way which translates into potentially better iCTRs. The huge game changer of the Creative Cropping Tool is an ability to select a "center/focus point" for a given creative. It gives much better end user experience and as a result - better click rate of your ad creatives.

In this tab, all fields are required.

  1. Click the New creative button.

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  2. Main image: In the next window, you will be able to see icons related to the image quality and resolution.

    • Low quality (below 350x250px)

    • Medium quality (between 350x250px and 1200x627px)

    • High quality (minimum 1200x627px)

    Upload a new image by clicking the Upload button.

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    Caution

    Voluum DSP Note: Main image size, Headlines, Description length, Icon image size will depend on Ad Exchange. Pay attention to the requirements given for each ad element. Depending on the network chosen, adequate valid tips will be displayed.

  3. Once the image is uploaded, use the cropping tool to adjust the resolution and the focus point. Choosing a good focus point when cropping an image can increase its click rate and reach. Cross-reference your cropped image with symbols that indicate low, medium or good quality. Please mind that in order to have good-quality creatives you might need to upload images with higher resolution.

  4. Once you finish working on your image, click the Save button. All of your saved images will appear under the cropping tool window (You can delete or edit the images from there).

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  5. Headline: Provide the text for the headline. This will be the main text displayed in your native ad unit. If you want to add more than one headline, put one headline per line. In this case, each headline will be combined with each image. You will get multiple versions of the same ad.

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    Capitalisation: If you want each word to be capitalized, enable this option with the toggle.

  6. Description: This section allows you to provide additional promotional information about your product. It is not always displayed in the ad unit. You can use the same text here as in the headline.

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  7. Displayed brand name: Put the brand of the promoted product.

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  8. Icon image: It is used for mobile in-feed or in-app placements. Click the browse file option to upload an icon image.

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  9. CTA: Put your text that will be displayed on your call to action button of your ad. It should encourage people to click on your ad. Use: "Click", "Read more", "Find out more", etc.

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  10. Once you provide all necessary information, the Create button will become active. Click it to generate an ad.

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Your ad has been generated. You can create more ads or click the Next button to go to the Optimization tab.

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