Voluum Documentation

Setting up Direct Tracking Pixel

Voluum TRK TRK Campaign Funnel Tracking without Redirection

A Voluum campaign consists of several specific components that you need to configure before start running the campaign. With Direct Tracking Pixel you need to set at least one landing page in your campaign funnel to be able to track visits without the initial redirect (mind that impressions cannot be tracked with this method).

This article instructs you how to prepare a setup to use the direct tracking method. It gives you an example of the campaign funnel where there is one lander with two offers used in the campaign's destination.

If you want to read more about the Direct Tracking Pixel concept, go to the Tracking Visits with Direct Tracking Pixel article.

Table of Contents
Before You Start
  1. Lander:

    1. The landing page needs to be set and hosted externally of Voluum.

    2. You have set the lander element in the Voluum platform.

  2. Offers:

    1. You have added offers to Voluum.

I. Enable the Direct Tracking Option for the Traffic Source in Voluum

Firstly, you need to declare in the traffic source setup in Voluum, that you are about to track events using the direct tracking method. To do so, follow the steps:

  1. In Voluum, go to Traffic sources. The Traffic sources view will show up.

    traffic_source_view.png
  2. Select and edit the traffic source for which you want to use Direct Tracking Pixel. The traffic source's form will show up.

  3. In the form go to the Direct tracking option and turn on the toggle.

    visit_tracking_pixel_traffic_source.png
  4. Click the Save button to enable the direct tracking method for the selected traffic source.

II. Create a Direct Tracking Campaign

Once the option is enabled for the traffic source where you are going to advertise your offers, you need to create a campaign with the direct tracking method:

  1. In Voluum, go to Campaigns. The Campaigns view will show up.

    campaigns_view.png
  2. Click the New campaign button. The New campaign form will show up.

  3. Jump to the Traffic source drop-down menu to select the traffic source that you created in the previous section. Once the traffic source is selected with the Direct tracking option enabled, the form of the campaign will change to the view where the direct method is available:

    visit_tracking_pixel_direct_tracking_button.png
  4. Leave the radio button of the tracking method set to Direct.

  5. Provide other pieces of information in the GENERAL tab of the campaign's form. If you need to learn more details about creating the campaign in Voluum, go to the Creating a Campaign with a Redirect Method - Part 1: General article.

  6. Click the Next button to go to the DESTINATION tab.

  7. Select Path as the campaign's destination to be able to add at least one lander to your campaign funnel. Set the destination of the campaign. For more information on the destination options, refer to the Creating a Campaign with a Redirect Method - Part 2: Destination article.

  8. Once you have set the campaign's destination where there is at least one lander added, click the Save button. The campaign's form closes and the Summary tab shows up.

  9. The sum-up of the campaign gives you all required information to track events directly:

    1. Direct tracking URL: The URL that you need to copy and paste to the traffic source for approval. If you use more landing pages in the funnel, you need to select this one for which you want to use the direct tracking method.

    2. Direct tracking pixel: The JavaScript code block that you need to copy and add to the landing page.

    Caution

    Voluum Note: If you use a secure connection (https://) for your landing page, you need to have the JavaScript code block with an activated SSL certificate on your Voluum domain. If the certificate is already enabled in Voluum, the pixel will automatically show up in the correct version. If the certificate is disabled, you need to activate an SSL first, copy the updated version of the pixel from the campaign and set up the pixel on your landing page. Otherwise, the pixel would not work properly.

    To read more about the main domain option in Voluum, go to the Dedicated Domain, Redirect Domain, Legacy Domains, and Custom Domains article.Dedicated Domain, Redirect Domain, Legacy Domains, and Custom Domains

    visit_tracking_pixel_summary.png

    Note

    Voluum Info: You can track traffic for the newly created campaign also with the redirect method. It is just enough to select the Redirect radio button in the summary tab to get the campaign URL.

  10. Click the Done button to close the campaign's form. You have created the campaign in Voluum with the direct tracking method. Now, you need to configure the landing page in the funnel.

III. Paste the Pixel to Your Landing Page

In this section, you need to modify the landing page by adding Direct tracking pixel (code block) you have previously copied. Due to technical requirements the code snippet itself might look sophisticated, but it is provided in a way that is just enough to do copy-paste. It is not recommended to modify the code block because the delivered version ensures compatibility with the Voluum platform.

  1. Go to the landing page that you host externally.

  2. Within the <head>section of your landing page, paste Direct tracking pixel: <head>Voluum DTP code block</head>

    direct_tracking_pixel_landing_page.png
IV. Submit Direct Tracking URL to the Traffic Source

You need to set the URL that will be used to redirect your visitor from the traffic source to the landing page. Paste Direct tracking URL to the traffic source - this is how you will track visits without the initial redirect.

Search results

    No results found