Voluum Documentation

III. Review Process

Main Rules

For security and compliance reasons, each new campaign must be manually reviewed. We strive to check all campaigns as soon as possible, but if you would like to set up campaigns at an optimal time, please check below working hours of our Content Quality Team:

  • Weekdays - 8 AM and 8 PM CET

  • Weekends and holidays - 8 AM and 4 PM CET

During the review process, each campaign element (landing/offer page and Ad Elements) is checked in accordance with our Policy and Guidelines from our Partners. Please remember that we need to be sure that the campaigns we approve, follow the compliance rules of the selected Ad Exchanges. Campaign review usually takes up to 60 minutes. However, in some cases, this time may be longer, due to consultation with the second line compliance specialists, or directly with Ad Exchange.

Note

Following networks may require additional approval step which can cause the approval process to be longer:

  • EngageYa

  • Mopub

  • Taboola

  • Triplelift

According to the above, after the review process your campaign can be:

  • Approved - all campaign elements have been approved on all selected Ad Exchanges;

  • Partially Approved - minimum one Ad Exchange has been rejected or minimum one Ad Elements has been rejected on specific Ad Exchange;

  • Rejected - all campaign elements have been rejected on all selected Ad Exchanges.

If your campaign was not accepted on selected Ad Exchanges, it means that it was not compliant with its compliance rules.

The entire campaign or selected Ad Elements can be rejected due to several reasons. Below you can find the most common reasons.

Main campaign rejection reasons
  • Against compliance...

    The campaign cannot be promoted by our network according to our main Advertising Content Policy (please check section I. above);

  • Offer/Lander URL from your flow does not work properly because of 404/503/etc. Issue

    The technical issue with destination URL (it depends on the HTTP status, e.g. error 404 Not Found). According to that offer/lander content is not displaying and cannot be reviewed;

  • This offer/lander is rotating on different domains

    Smartlinks containing various offers on a different domain are not allowed;

  • This Ad Exchange does not accept this specific category

    The campaign content category is not allowed by the particular Ad Exchange guidelines;

  • Please be informed that your campaign has failed the malware scan we have in place with The Media Trust (TMT) to ensure our platform provides safe media for users

    All campaigns are scanned using external ad security and verification solution powered by The Media Trust. In case of malicious behavior has been detected, you would be informed about the incident (“Malware scan failed”) both via email and rejection reason in the campaign. What is more, the adequate email will contain the link with scan results and instruction on how to proceed;

  • Any of these creatives cannot be accepted on this Ad Exchange

    All creatives from the campaign do not comply with Ad Exchange guidelines. More detailed information can be found in the individual creatives rejection reasons.

Most common rejection reasons for specific Ad Exchanges (for more information please check section IV. Information per Native Ad Exchange)

  • This Ad Exchange doesn’t accept countdown clocks (that make a user think the offer expires) on the landing page;

  • This Ad Exchange doesn’t accept fake comments/testimonials and fake navigation/social media icons/unclickable trademarks on the landing page;

  • The domain is blocked by this Ad Exchange and cannot be used as advertiser domain, offer or lander domain;

  • This Ad Exchange does not accept this specific category on the selected geos. Please target other countries or choose another Ad Exchange.

Main creative rejection reasons
  • The creative does not comply with our policy

    The creative cannot be approved according to our main Advertising Content Policy (please check section I. above), especially due to prohibited content;

  • Your creatives do not match your offer content

    The creative is misleading and it is not connected to the offer;

  • This creative has too low quality (pixelated)

    The creative has low quality and it is flashy or pixelated (low resolution), due to this fact content of creative is not easily recognizable;

  • This creative is sexually suggestive (impression of nudity, big cleavages, short skirts, women from a behind angle)

    The creatives with such content can be rejected on all Ad Exchanges or only on some specific ones. It depends on the presented content and particular Ad Exchange guidelines;

  • This creative is too aggressive (images that indicate wealth: cars, yachts, or extravagant living)

    The creatives with such content can be rejected on all Ad Exchanges or only on some specific ones. It depends on the presented content and particular Ad Exchange guidelines;

  • This creative is too provoking/offending/shocking or disgusting

    The creatives with such content can be rejected on all Ad Exchanges or only on some specific ones. It depends on the presented content and particular Ad Exchange guidelines;

  • Too aggressive and suggestive combination of headline and creative

    Such combination can be too aggressive or suggestive for all Ad Exchanges or only for some specific. It depends on particular Ad Exchange guidelines.

Most common rejection reasons for specific Ad Exchanges (for more information please check section IV. Information per Native Ad Exchange)

  • This Ad Exchange doesn’t accept gifs;

  • This Ad Exchange doesn’t accept texts on creatives;

  • This Ad Exchange doesn’t accept celebrities on creatives as well as their names in headlines;

  • This Ad Exchange doesn’t accept creatives with before/after photos;

  • This Ad Exchange doesn’t accept circles or arrows placed to highlight a specific part of the image;

  • This Ad Exchange doesn’t accept creatives with zoomed body types;

  • This Ad Exchange doesn’t accept x-ray creatives.

Main headline and branding text rejection reasons
  • The headline/branding text do not comply with our policy

    The headline cannot be approved according to our main Advertising Content Policy (please check section I. above), for example, due to grammar issues or hate speech;

  • Test headlines/branding text are not allowed

    Irrelevant, misleading and fake headlines or branding text are not allowed;

  • Too aggressive and suggestive combination of headline and creative

    Such combination can be too aggressive or suggestive for all Ad Exchanges or only for some specific. It depends on Ad Exchanges guidelines.

Most common rejection reasons for specific Ad Exchanges (for more information please check section IV. Information per Native Ad Exchange)

  • This Ad Exchange doesn’t accept excessive capitalization;

  • This Ad Exchange doesn’t accept inappropriate, aggressive, or excessively repeated punctuation or symbols;

  • This Ad Exchange doesn’t accept any kind of emojis;

  • This Ad Exchange accept English headlines according to most standard guides (APA, MLA, etc.), so please capitalize first and important words;

  • This Ad Exchange accepts only headlines with proper capitalization for targeted geo language.

How to check rejection reason
  1. Rejected Campaign

    If the entire campaign was not approved by Content Quality Team, you will see the status “Rejected” in Campaigns tab (in Voluum panel). To check the rejection reason, please hover over the question mark next to the status “Rejected”.

    campaign_rr.png
  2. Rejected Ad Exchanges

    If your campaign was not accepted on all selected Ad Exchanges, you will see the campaign as approved in your Voluum panel and the campaign status will be “Active” or “Paused”. In order to check, whether some Ad Exchanges were rejected, please go to Campaigns tab, highlight the campaign you want to check, click on ‘Edit’. A campaign configuration window will be displayed. Go to the ‘Targeting’ tab. There, you will see the list of the selected Ad Exchanges you have chosen while configuring your campaign:

    - the green tick means the campaign was approved for a particular Ad Exchange;

    - the red icon means the campaign was rejected for a particular Ad Exchange;

    - the yellow icon means the campaign is pending for approval (also when double-approval with a particular ad exchange is required).

    adexchanges_status.png
  3. Rejected Ad Elements/Creative

    It may also happen that some creatives within your campaign could not be accepted due to the above-mentioned reasons. In order to check if some creatives were rejected, please go to your panel, choose the campaign you want to check, click on ‘EDIT’ and then go to ‘CREATIVES’ tab. On the list of the uploaded creatives, you will see an applicable mark next to each creative:

    - the green ticks for the accepted ones;

    - the red icons for the rejected ones;

    - the yellow icons for the ones which are pending for approval.

    rejected_adelement_1.png

    To check the rejection reason, please hover over the red mark next to the Creative.

    rejected_adelement_2.png