Voluum Documentation


An offer is a basic element that you add to Voluum. One of the scenarios of setting up a campaign funnel in Voluum is adding the traffic source, offer, and campaign element to be able to run and track the campaign. This is not the shortest way of setting up the campaign funnel but it enables you to gain long-term benefits. Why? Because when you add the offer, you can collect a variety of data when it comes to campaign reporting. Moreover, you can analyze how the offer goes what in many cases allows to investigate the campaign's performance. Without adding the offer, it might happen that some information cannot be registered in Voluum, so you cannot get deeper insight into the campaign funnel when having only campaign reports.

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