Voluum Documentation

Offer Automation

Voluum TRK TRK Campaign Optimization

Voluum already delivers the Optimization Calculator to make your estimates more accurate. The applied statistical approach helps you making business decisions in terms of your campaign funnels.

But, what if you could run the campaign's optimization automatically? And what if the more advanced feature would enable you to set weights of your offers based on the collected data to adjust the campaign funnels rapidly? And all that would be done without any manual interaction?

Voluum does all of this. How? The new Automation feature is now being introduced to provide all possible support in this process. If the Automation is enabled, the offers' weights in paths in the campaign's setup are periodically calculated and updated accordingly. Once the values are set to be automatically optimized, the offers' weights are blocked for further editing, only landers' weights can be customized manually. Moreover, to take advantage of fresh data, they are based on the last 24h data set.

All the calculations are based on the number of conversions that are registered in Voluum, so you need to track conversions for your offers to optimize the offers' weights.

At the very beginning when you start creating the campaign, you will see a linear distribution of the weights, but then the values of the offers' weights will evolve with each calculation run. As a result, the weights will vary depending on the performance of each offer. If you want to modify the campaign in the meantime and, for example, add a new offer in the campaign funnel, go through the standard procedure as you usually do. Obviously, adding a new offer changes the traffic distribution in a way that, at first, more traffic will be retargeted to the newly selected offer what allows Voluum to estimate the offer's performance. However, taking into account that the calculation of the weights happens every minute in Voluum, all the offers' weights will be adjusted accordingly while the data is gathered.

With the automatic mechanism based on the statistical approach, the offers' weights in the campaign funnels can be, firstly, updated without constant monitoring from your side and, secondly, adjusted even to the unexpected changes of the market.

Even more, the Automation feature is also applicable when you set the conversion cap for your offers. Once the conversion cap is reached for the primary offer, the redirect offer is taken as a new offer in terms of the automatic weights. In other words, the weight of the redirect offer is adjusted progressively, once the data is collected.

Note

Voluum Info: The Automation is only available through the new look of flows and campaigns. For more information, go to the New Look of Flows and Campaigns in Voluum article.

Turning on Automatic Weights for Your Offers

To automatically calculate the offer weights, you need to turn on the Automatic offer weights toggle in the path's setup while creating / editing the campaign / flow in Voluum:

  1. Sign in to Voluum.

  2. Edit the campaign / flow setup.

  3. (For campaigns only) Go to the DESTINATION tab.

  4. Go to the path where you want to optimize the offers' weights and edit it. The Automation feature is available either for rule-based paths or for default paths.

  5. Click the path where you want to automatically calculate offers' weights in the Flow / Campaign form. The path's details show up on the left-hand side.

  6. In the path's details form go to the Automation section.

  7. Turn on the Automatic offer weights toggle to automate the calculation of the offers' weights.

    automatic_offer_weights.png
  8. If you want to select a preferred metric for your calculations, select one of the buttons in the Calculation method section.

    automatic_offer_calculation_methods.png
  9. Click the Save button. Now, the offers' weights are blocked from further editing and will be automatically adjusted based on the Voluum calculations.

Automation Calculation Methods

The Automation calculations are based on the Return of Investment (ROI), Earnings per visit (EPV), or conversion rate (CV) data. However, the Automation algorithm was developed in a way that you can apply it even though some pieces of information are not collected for the offers in Voluum. Thus, you can turn on the automatic weights for the offers and the calculations will be based on the collected data.

Below you can get an overview which information is accessed depending on what kind of data is available:

  • If there are cost and revenue reported for every offer in the path, the calculations of the weights are based on ROI

  • If the revenue is reported for every offer in the path but there is no cost information in Voluum, the calculations are based on EPV

  • If there is no revenue and cost, the calculations are based on CV

This approach works by default when you turned on the Automation toggle - the Auto option is enabled.

In addition, Voluum offers you flexibility in terms of selecting a metric used while calculating offers' weights. For some paths and their offers, you might prefer to decide which optimization model would work best for your setup or due to lack of data you want to select the preferred metric. By selecting one of the options (ROI, EPV, or CV) in the Calculation method section in the campaign's form, you can decide which metric will be taken as the primary while calculating weights. Even if you select one of the available metrics but somehow the metric value is not tracked in Voluum, Automation will still be applied.

For example, if you have selected the ROI radio button, but the revenue for the offers is not registered, then the calculations will be based on EPV (similarly like for the standard Automation method). Again, if the revenue and cost are missing, the calculations will be based on CV. 

This approach gives your campaign the best chance at success.

FREQUENTLY ASKED QUESTIONS

Have more questions about Automation? You might find the answer below: