IV. Information per Native Ad Exchange

Each Ad Exchange has its own specific rules and restrictions. In the table below you can find basic information about generalized verticals. They may be approved (marked as "O"), rejected ("X") or regulated ("R") per specific Ad Exchange. If vertical is regulated by Ad Exchange it means that there are some restrictions for example related to geo, offer content, advertised product, etc.

Detailed information per Ad Exchange

AdNow

Prohibited Verticals

-

Restrictions

  • Only square creatives are accepted eg. 200x200 px

Notes & Best Practices

-

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 200x200 px (ratio 1:1 - only square-shaped images)

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 80 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdNow_1.jpeg
AdNow_2.jpeg
AdNow_3.jpeg
AdNow_4.jpeg
AdNow_5.jpeg
AdThink

Prohibited Verticals

  • Dating (sexual)

  • Male Enhacement (ED)

  • Nutrition (cannabis)

  • Trading (cannabis)

Restrictions

  • Gambling and sports betting are allowed only where it is legal

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 180x120 px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 90 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
Polymorph_reg_5.jpeg
AdYouLike

Prohibited Verticals

  • Antivirus

  • App Shopping and Utilities

  • Dating (sexual)

  • Gambling (fantasy)

  • Male Enhancement (ED)

  • Nutrition (cannabis, diet, muscle supplements & skincare)

  • Sweepstakes

  • Trading (binary/forex, crypto & cannabis)

Restrictions

  • Nutrition (hair products) - only high quality content, without any unproven claims about results

  • Gambling and sports betting are allowed only where it is legal

  • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

  • Brand domain should work properly, and it should be related to the offer.

Notes & Best Practices

  • Brand domain should work properly and should be related to the offer

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 1200x628 px

  • Icon image (.jpg .png): Min. 50x50 px

  • Headline: Recommended: add two headlines with 25 and 60 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

qutbrain2.png
My6Sense_prem_2.png
My6Sense_mid_3.jpeg
PIB_agr_4.jpeg
dianomi_3.png
EngageYa

Prohibited Verticals

  • Dating (sexual)

  • Male Enhancement (ED)

Restrictions

  • Sweepstakes vertical is geo restricted

Notes & Best Practices

  • Pay only for ad impressions measured as viewable (viewable CPM)

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Main image width x height (.jpg .png): Min. 300x350 px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 100 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
EngageYa_5.jpeg
ImproveDigital

Prohibited Verticals

  • Male Enhancement (ED)

  • Sweepstakes

  • Trading (cannabis)

Restrictions

-

Notes & Best Practices

  • High quality Italian traffic

  • Traffic volumes on the campaign could differ from Planning tool information. For more information on how to increase the campaign’s reach, please, contact your Account Manager

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 350x200 px

  • Icon image (.jpg .png): 100x100 px

  • Headline: Max. 100 characters

  • Description: Max. 512 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples on Medium Traffic

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
My6Sense_mid_4.jpeg
EngageYa_5.jpeg
ImproveDigital Premium

Prohibited Verticals

  • Antivirus

  • Dating

  • Horoscope

  • Male Enhancement (ED)

  • Sweepstakes

  • Trading (crypto & cannabis)

Restrictions

  • Nutrition

Notes & Best Practices

  • Brand domain should work properly and it should be related to the offer.

  • Please avoid too promising and misleading narration in headlines, landing pages and offers

  • Review process may be longer due to external approval

Creative & Headline Specifications

  • Main image width x height (.jpg .png): Min. 350x200 px

  • Icon image (.jpg .png): Min. 100x100 px

  • Headline: Max. 100 characters

  • Description: Max. 512 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

My6Sense_prem_2.png
improve.jpeg
MoPub_3.png
MoPub_4.jpeg
MoPub_5.jpeg
Infolinks

Prohibited Verticals

-

Restrictions

-

Notes & Best Practices

-

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 90x70 px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 140 characters

  • Description: Max. 140 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
AdMixer_reg_4.jpeg
Polymorph_reg_5.jpeg
LiveIntent

Prohibited Verticals

  • Gambling (real money & fantasy)

Restrictions

  • Male Enhancement (ED)

Notes & Best Practices

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Main image width x height (.jpg .png): Min. 970x550 px

  • Icon image (.jpg .png): Min. 100x100 px

  • Headline: Max. 90 characters

  • Description: Max. 90 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
My6Sense_mid_4.jpeg
trading.jpeg
MGID

Prohibited Verticals

-

Restrictions

  • Red circles and red arrows in the creatives are not allowed

red_circle_1_1_.jpeg
red_circle_1.jpeg
red_circle_3.jpeg
red_circle_4.jpeg

Notes & Best Practices

  • Traffic volumes on the campaign could differ from Planning tool information. For more information on how to increase the campaign’s reach, please, contact your Account Manager

  • Before/After images as creatives are acceptable

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Main image width x height (.jpg .png): Min. 492x328 px and Min. 680x453 px

  • Icon image (.jpg .png): Min. 100x100 px

  • Headline: Max. 65 characters

  • Description: Max. 75 characters

  • Call to action: Max. 12 characters

Sufficient Creative Examples on Medium Traffic

AdYouLike_1.jpeg
MGID_reg_2.png
AdMixer_reg_3.jpeg
AdMixer_reg_4.jpeg
EngageYa_5.jpeg

Sufficient Creative Examples on Premium Traffic

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
My6Sense_mid_4.jpeg
AdMixer_prem_5.jpeg
MobFox

Prohibited Verticals

-

Restrictions

  • Gambling (real money) - online casino is not allowed

Notes & Best Practices

  • In-app traffic with good placements: Opera and Snaptube

  • Pay only for ad impressions measured as viewable (viewable CPM)

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 1200x627 px

  • Icon image (.jpg .png): Min. 80x80 px

  • Headline: Max. 50 characters

  • Description: Max. 140 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdNow_1.jpeg
MGID_agr_2.jpeg
MGID_agr_3.jpeg
AdNow_4.jpeg
AdNow_5.jpeg
MoPub

Prohibited Verticals

  • Antivirus

  • Dating

  • Gambling (real money & fantasy)

  • Health

  • Male Enhancement (ED)

  • Sweepstakes

  • Trading (binary/forex, crypto & cannabis)

Restrictions

  • Campaigns targeted on MoPub should have the Redirectless option selected as Redirect Mode

Notes & Best Practices

  • Only in-app inventory

  • Pay only for ad impressions measured as viewable (viewable CPM)

  • Campaigns could bid without getting impressions on the first day due to additional approval on the network side

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Main image width x height (.jpg .png): Min. 800x417 px

  • Icon image (.jpg .png): Min. 80x80 px

  • Headline: Max. 25 characters

  • Description: Max. 100 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

My6Sense_prem_2.png
AdMixer_prem_2.png
MoPub_3.png
MoPub_4.jpeg
MoPub_5.jpeg
myTarget

Prohibited Verticals

  • Gambling (real money & fantasy)

  • Horoscope

  • Sweepstakes

  • Trading (cannabis)

Restrictions

  • Nutrituon (only high quality skin care is allowed)

  • Streaming

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 400x400 px

  • Icon image (.jpg .png): Min. 100x100 px

  • Headline: Max. 25 characters

  • Description: Max. 120 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
My6Sense_mid_3.jpeg
PIB_agr_4.jpeg
MoPub_5.jpeg
Nativo

Prohibited Verticals

  • Male Enhancement (ED)

  • Nutrition (muscle supplements)

Restrictions

-

Notes & Best Practices

  • Ask your AM for deals (example: business, men lifestyle, automotive, high CTR, etc.)

  • Product logo as an icon image (the symbol, motto, slogan, word associated with the product, company or business type), e.g.

icon_1.png
icon_2.png
icon_3.png
icon_4.png

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Recommended: add two images min 1200x675 px and 750x422 px

  • Icon image (.jpg .png): Min. 200x80 px

  • Headline: Max. 60 characters

  • Description: Max. 90 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

Nativo_1.png
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
Polymorph_reg_5.jpeg
Outbrain

Prohibited Verticals

  • Gambling (real money)

  • Male Enhancement (ED)

  • Nutrition (cannabis, diet, hair products, muscle supplements)

  • Sweepstakes

  • Trading (binary/forex & crypto)

Restrictions

  • No before-after images as creatives

BA_2.png
BA_3.jpeg
before_after_5.jpeg
before_after_6.jpg

  • No zoomed body parts creatives

MGID_reg_2.png
Nativo_1.png
zoom_3.png
zoom_4.png

  • No countdown clocks that make a user think the offer expires

  • No politicians/celebrities on creatives for product endorsement

  • Health and beauty offers may not allude to diagnose, cure, prevent, treat, or reverse any disease, condition, or illness

  • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent

Notes & Best Practices

  • Ask your dedicated account manager about available traffic Deals, giving additional opportunities to your campaign

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Main image width x height (.jpg .png): : Min. 1200x628 px

  • Icon image (.jpg .png): Min. 109x109

  • Headline: Max. 140 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

qutbrain2.png
My6Sense_prem_2.png
dating3.png
gaming3.png
finance3.png
Passendo

Prohibited Verticals

  • Dating

  • Finance (mortgage)

  • Gambling (real money & fantasy)

  • Male Enhancement (ED)

  • Nutrition

  • Trading (binary/forex, crypto & cannabis)

Restrictions

-

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 955x500 px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 60 characters

  • Description: Max. 100 characters)

  • Call to action: Max. 25 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
My6Sense_mid_3.jpeg
PIB_agr_4.jpeg
MoPub_5.jpeg
PubNative

Prohibited Verticals

  • Male Enhancement (ED)

  • Nutrition (cannabis)

  • Trading (cannabis)

Restrictions

-

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 1200x627 px

  • Icon image (.jpg .png): Exact 80x80 px

  • Headline: Max. 50 characters

  • Description: Max. 100 characters)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
PIB_agr_4.jpeg
AdMixer_prem_5.jpeg
PulsePoint

Prohibited Verticals

  • Gambling (real money & fantasy)

  • Sweepstakes

  • Trading (cannabis)

Restrictions

-

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 1024x576 px

  • Icon image (.jpg .png): Min. 200x200 px

  • Headline: Recommended: add two headlines with 26 and 90 characters

  • Description: Max. 100 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
Polymorph_reg_5.jpeg
RevContent

Prohibited Verticals

-

Restrictions

rubicon3.png
smaato2.png
text_on_creative_3.jpeg
text_on_creatives_4.jpeg

  • No zoomed body parts creatives

MGID_reg_2.png
Nativo_1.png
zoom_3.png
zoom_4.png

  • No women with focus on cleavage

cleavage_1.jpeg
cleavage_2.png
cleavage_3.jpeg
cleavage_4.jpeg

  • No women from a behind angle

behind_1.png
behind_2.jpeg
behind_3.png
behind_4.jpeg

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Main image width x height (.jpg .png): Min. 200x150 px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 80 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
PIB_reg_2.jpeg
AdYouLike_3.jpeg
PIB_reg_4.jpeg
Polymorph_reg_5.jpeg
Smaato

Prohibited Verticals

-

Restrictions

-

Notes & Best Practices

  • In-app and moblie web inventory

  • Pay only for ad impressions measured as viewable (viewable CPM)

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Recommended: add two images with exact sizes: 1200x627 px and 627x627 px

  • Icon image (.jpg .png): Min. 100x100 px

  • Headline: Recommended: add two headlines with 20 and 90 characters

  • Description: Max. 140 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
MGID_reg_2.png
AdMixer_reg_3.jpeg
AdMixer_reg_4.jpeg
Polymorph_reg_5.jpeg
Smaato NewsBreak App

Prohibited Verticals

  • Dating

  • Finance (insurance, loans & mortgage)

  • Gambling (real money)

  • Male Enhancement (ED)

  • Nutrition (diet, hair products, muscle supplements & skincare)

  • Nutrition (cannabis)

  • Sweepstakes

  • Trading (binary/forex, crypto & cannabis)

Restrictions

  • Gambling (fantasy)

Notes & Best Practices

  • In-app and mobile web inventory

  • US traffic only

  • Review process may be longer due to external approval

  • Check also NewsBreak content guideline

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Recommended: add two images with exact sizes: 1200x627 px and 627x627 px

  • Icon image (.jpg .png): Min. 100x100 px

  • Headline: Recommended: add two headlines with 20 and 90 characters

  • Description: Max. 140 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

qutbrain2.png
My6Sense_prem_2.png
My6Sense_mid_3.jpeg
PIB_agr_4.jpeg
AdMixer_prem_5.jpeg
Taboola

Prohibited Verticals

  • Male Enhancement (ED)

  • Nutrition (muscle supplements)

  • Sweepstakes

  • Trading (binary, forex, crypto & cannabis)

Restrictions

  • Campaigns targeted on Taboola should have only single Destination URL or if you would like to use Flow please choose the Redirecltess option as Redirect Mode

  • No before-after images as creatives

BA_1.jpeg
BA_2.png
BA_3.jpeg
BA_4.jpeg

  • No zoomed body parts creatives

MGID_reg_2.png
Nativo_1.png
zoom_3.png
zoom_4.png

  • No countdown clocks that make a user think the offer expires

  • No politicians/celebrities on creatives for product endorsement

  • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent

  • In English written headlines the first letter of each word should be capitalized:

    YES: 5 Unbelievable Books You Won't Believe Exist

    NO: 5 Unbelievable books you won't believe exist

    In other languages, please use their own grammar rules.

Notes & Best Practices

  • Campaign may remain longer under Pending status due to additional approval step

  • Pay only for ad impressions measured as viewable (viewable CPM)

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 1000x600 px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 60 characters; Recommended: 30-45 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

qutbrain2.png
My6Sense_prem_2.png
dating3.png
gaming3.png
finance3.png
Viber

Prohibited Verticals

  • Dating

  • Male Enhancement (ED)

Restrictions

  • No before-after images as creatives

BA_2.png
BA_3.jpeg
before_after_5.jpeg
before_after_6.jpg

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Recommended: add images with min sizes: 300x250px and 300x50px and 208x208px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline (Desktop): Max. 120 characters (desktop) and max. 20 characters (mobile)

  • Headline (Mobile): Max. 20 characters

  • Description: Max. 60 characters

  • Call to action: Max. 10 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
My6Sense_mid_4.jpeg
Sharethrough_5.jpeg
Wordpress

Prohibited Verticals

  • Dating

  • Gambling

  • Health

  • Male Enhancement (ED)

  • Nutrition

  • Trading (crypto & cannabis)

Restrictions

-

Notes & Best Practices

  • Ask your dedicated account manager about available traffic Deals, giving additional opportunities to your campaign

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 298x224 px or exact 728x90, 320x50, 160x600, 300x250 px

  • Icon image (.jpg .png): Min. 20x20 px

  • Headline: Max. 25 characters

  • Description: Max. 140 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

MGID_agr_1.jpeg
MGID_reg_2.png
AdMixer_reg_3.jpeg
AdMixer_reg_4.jpeg
Polymorph_reg_5.jpeg
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