IV. Information per Native Ad Exchange

Each Ad Exchange has its own specific rules and restrictions. In the table below you can find basic information about generalized verticals, which may be approved (marked as "O"), rejected ("X") or regulated ("R") per specific Ad Exchange. If vertical is regulated by Ad Exchange, that means there are some restrictions for example related to geo, offer content, advertised product, etc.

Detailed information per Ad Exchange

AdMixer

Prohibited Verticals

  • Gambling (real money & fantasy)

  • Male Enhancement (ED)

  • Nutrition (cannabis)

Restrictions

-

Notes & Best Practices

  • In-app traffic with good placements: Opera

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 1200x627 px

  • Icon image (.jpg .png): Min. 50x50 px

  • Headline: Max. 23 characters

  • Description: Max. 90 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
AdMixer_reg_4.jpeg
Polymorph_reg_5.jpeg

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AdNow

Prohibited Verticals

-

Restrictions

  • Only square images are acceptable

Notes & Best Practices

  • GIF creatives perform better

Creative & Headline Specifications

  • Only square creatives are allowed, rectangle creatives are prohibited

  • Main image width x height (.jpg .png .gif): Min. 200x200 px (ratio 1:1)

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 80 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdNow_1.jpeg
AdNow_2.jpeg
AdNow_3.jpeg
AdNow_4.jpeg
AdNow_5.jpeg
AdThink

Prohibited Verticals

  • Dating

  • Male Enhancement (ED)

  • Nutrition (cannabis)

  • Trading (cannabis)

Restrictions

-

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 180x120 px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 90 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
Polymorph_reg_5.jpeg
EngageYa

Prohibited Verticals

  • Male Enhancement (ED)

Restrictions

-

Notes & Best Practices

  • Pay only for ad impressions measured as viewable (viewable CPM)

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Main image width x height (.jpg .png): Min. 300x350 px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 100 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
EngageYa_5.jpeg
Imonomy

Prohibited Verticals

-

Restrictions

-

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 1200x627 px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 25 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

MGID_agr_1.jpeg
Polymoprh_reg_2.png
Polymorph_reg_3.jpeg
Polymorph_reg_4.jpeg
Polymorph_reg_5.jpeg
ImproveDigital

Prohibited Verticals

  • Gambling (real money & fantasy)

  • Male Enhancement (ED)

  • Trading (cannabis)

Restrictions

-

Notes & Best Practices

  • High quality Italian traffic

  • Traffic volumes on the campaign could differ from Planning tool information. For more information on how to increase the campaign’s reach, please, contact your Account Manager

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 300x250 px

  • Icon image (.jpg .png): Optional (min. 15x15 px)

  • Headline: Max. 100 characters

  • Description: Max. 512 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples on Medium Traffic

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
My6Sense_mid_4.jpeg
EngageYa_5.jpeg

Sufficient Creative Examples on Premium Traffic

My6Sense_prem_1.jpeg
My6Sense_prem_2.png
Sharethrough_3.png
gaming3.png
Sharethrough_5.jpeg
Letgo

Prohibited Verticals

-

Restrictions

-

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 700x280 px

  • Icon image (.jpg .png): Optional 60x60px

  • Headline: Max. 25 characters

  • Description: Max. 85 characters)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
EngageYa_5.jpeg
LiveIntent

Prohibited Verticals

  • Male Enhancement (ED)

  • Nutrition (muscle supplements)

Restrictions

-

Notes & Best Practices

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Main image width x height (.jpg .png): Min. 250x130 px

  • Icon image (.jpg .png): Min. 110x110 px

  • Headline: Max. 90 characters

  • Description: Max. 90 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
My6Sense_mid_4.jpeg
AdMixer_prem_5.jpeg
MGID

Prohibited Verticals

-

Restrictions

-

Notes & Best Practices

  • Traffic volumes on the campaign could differ from Planning tool information. For more information on how to increase the campaign’s reach, please, contact your Account Manager

  • Red circles on the creatives are not allowed

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 492x328 px

  • Icon image (.jpg .png): Min. 100x100 px

  • Headline: Max. 65 characters

  • Description: Max. 75 characters

  • Call to action: Max. 15 characters

red_circle_1_1_.jpeg
red_circle_1.jpeg
red_circle_3.jpeg
red_circle_4.jpeg

Sufficient Creative Examples on Aggressive Traffic

MGID_agr_1.jpeg
MGID_agr_2.jpeg
MGID_agr_3.jpeg
MGID_agr_4.jpeg
AdNow_5.jpeg

Sufficient Creative Examples on Medium Traffic

AdYouLike_1.jpeg
MGID_reg_2.png
AdMixer_reg_3.jpeg
AdMixer_reg_4.jpeg
EngageYa_5.jpeg

Sufficient Creative Examples on Premium Traffic

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
My6Sense_mid_4.jpeg
AdMixer_prem_5.jpeg
MobFox

Prohibited Verticals

-

Restrictions

-

Notes & Best Practices

  • In-app traffic with good placements: Opera and Snaptube

  • Pay only for ad impressions measured as viewable (viewable CPM)

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 1200x627 px

  • Icon image (.jpg .png): Min. 80x80 px

  • Headline: Max. 140 characters

  • Description: Max. 140 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdNow_1.jpeg
MGID_agr_2.jpeg
MGID_agr_3.jpeg
AdNow_4.jpeg
AdNow_5.jpeg
MoPub

Prohibited Verticals

  • Antivirus

  • Dating

  • Gambling (real money & fantasy)

  • Health

  • Male Enhancement (ED)

  • Nutrition

  • Sweepstakes

  • Trading (binary/forex, crypto & cannabis)

Restrictions

-

Notes & Best Practices

  • Only in-app inventory

  • Pay only for ad impressions measured as viewable (viewable CPM)

  • Campaigns could bid without getting impressions on the first day due to additional approval on the network side

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Main image width x height (.jpg .png): Min. 1200x627 px

  • Icon image (.jpg .png): Min. 80x80 px

  • Headline: Max. 25 characters

  • Description: Max. 100 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

MoPub_3.png
MoPub_4.jpeg
MoPub_5.jpeg
My6Sense

Prohibited Verticals

-

Restrictions

-

Notes & Best Practices

  • Traffic volumes on the campaign could differ from Planning tool information. For more information on how to increase the campaign’s reach, please, contact your Account Manager

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Recommended: add two images min 300x250px and 350x350px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Recommended: add two headlines: 25 and 70 characters

  • Description: Recommended: add two descriptions: 25 and 90 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples on Medium Traffic

MGID_agr_1.jpeg
MGID_reg_2.png
AdMixer_reg_3.jpeg
AdMixer_reg_4.jpeg
Polymorph_reg_5.jpeg

Sufficient Creative Examples on Premium Traffic

PIB_agr_1.jpeg
My6Sense_mid_2.jpeg
My6Sense_mid_3.jpeg
My6Sense_mid_4.jpeg
My6Sense_mid_5.png
Nativo

Prohibited Verticals

  • Male Enhancement (ED)

  • Nutrition (muscle supplements)

Restrictions

-

Notes & Best Practices

  • Ask your AM for deals (example: business, men lifestyle, automotive, high CTR, etc.)

  • Product logo as an icon image (the symbol, motto, slogan, word associated with the product, company or business type), e.g.

icon_1.png
icon_2.png
icon_3.png
icon_4.png

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Recommended: add two images min 1200x675 px and 750x422 px

  • Icon image (.jpg .png): Min. 200x80 px

  • Headline: Max. 40 characters

  • Description: Max. 90 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

Nativo_1.png
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
Polymorph_reg_5.jpeg
OneTag

Prohibited Verticals

  • Dating

  • Gambling (real money & fantasy)

  • Male Enhancement (ED)

  • Nutrition (cannabis)

  • Trading (cannabis)

Restrictions

-

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 300x250 px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 100 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
My6Sense_mid_2.jpeg
AdYouLike_3.jpeg
PIB_agr_4.jpeg
Polymorph_reg_5.jpeg
Outbrain

Prohibited Verticals

  • Gambling (real money)

  • Male Enhancement (ED)

  • Nutrition (cannabis, diet, hair products, muscle supplements)

  • Sweepstakes

  • Trading (binary/forex & crypto)

Restrictions

  • No before-after images as creatives

BA_2.png
BA_3.jpeg
before_after_5.jpeg
before_after_6.jpg

  • No zoomed body parts creatives

MGID_reg_2.png
Nativo_1.png
zoom_3.png
zoom_4.png

  • No countdown clocks that make a user think the offer expires

  • No politicians/celebrities on creatives for product endorsement

  • Health and beauty offers may not allude to diagnose, cure, prevent, treat, or reverse any disease, condition, or illness

  • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent

Notes & Best Practices

  • Ask your dedicated account manager about available traffic Deals, giving additional opportunities to your campaign

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Main image width x height (.jpg .png): Mobile: Min. 400x250 px; Desktop: Min. 500x300 px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 140 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

qutbrain2.png
My6Sense_prem_2.png
dating3.png
gaming3.png
finance3.png
PubNative

Prohibited Verticals

  • Male Enhancement (ED)

  • Nutrition (cannabis)

  • Trading (cannabis)

Restrictions

-

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 1200x627 px

  • Icon image (.jpg .png): Exact 80x80 px

  • Headline: Max. 50 characters

  • Description: Max. 100 characters)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
PIB_agr_4.jpeg
AdMixer_prem_5.jpeg
RevContent

Prohibited Verticals

-

Restrictions

  • Text on the creative is not allowed

rubicon3.png
smaato2.png
text_on_creative_3.jpeg
text_on_creatives_4.jpeg

  • No zoomed body parts creatives

MGID_reg_2.png
Nativo_1.png
zoom_3.png
zoom_4.png

  • No women with focus on cleavage

cleavage_1.jpeg
cleavage_2.png
cleavage_3.jpeg
cleavage_4.jpeg

  • No women from a behind angle

behind_1.png
behind_2.jpeg
behind_3.png
behind_4.jpeg

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Main image width x height (.jpg .png): Min. 200x200 px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 80 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
PIB_reg_2.jpeg
AdYouLike_3.jpeg
PIB_reg_4.jpeg
Polymorph_reg_5.jpeg
RUNative

Prohibited Verticals

-

Restrictions

  • A lot of text on creatives is prohibited

Notes & Best Practices

  • Mainly manga traffic that performs well for gaming vertical

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Main image width x height (.jpg .png): 150x150 px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 80 characters

  • Description: Max. 80 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdNow_1.jpeg
MGID_agr_2.jpeg
AdNow_3.jpeg
AdNow_4.jpeg
AdNow_5.jpeg
Smaato

Prohibited Verticals

  • Nutrition (cannabis)

  • Trading (cannabis)

Restrictions

-

Notes & Best Practices

  • Only in-app inventory

  • Pay only for ad impressions measured as viewable (viewable CPM)

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Recommended: add two images with exact sizes: 1200x627 px and 627x627 px

  • Icon image (.jpg .png): Min. 50x50 px

  • Headline: Recommended: add two headlines with 20 and 90 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
MGID_reg_2.png
AdMixer_reg_3.jpeg
AdMixer_reg_4.jpeg
Polymorph_reg_5.jpeg
Taboola

Prohibited Verticals

  • Male Enhancement (ED)

  • Nutrition (muscle supplements)

  • Sweepstakes

  • Trading (binary/forex, crypto & cannabis)

Restrictions

  • Campaigns targeted on Taboola should have only single Destination URL (please do not use Flow)

  • No before-after images as creatives

BA_1.jpeg
BA_2.png
BA_3.jpeg
BA_4.jpeg

  • No zoomed body parts creatives

MGID_reg_2.png
Nativo_1.png
zoom_3.png
zoom_4.png

  • No countdown clocks that make a user think the offer expires

  • No politicians/celebrities on creatives for product endorsement

  • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent

  • In English written headlines the first letter of each word should be capitalized:

    YES: 5 Unbelievable Books You Won't Believe Exist

    NO: 5 Unbelievable books you won't believe exist

    In other languages, please use their own grammar rules.

Notes & Best Practices

  • Campaign may remain longer under Pending status due to additional approval step

  • Pay only for ad impressions measured as viewable (viewable CPM)

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 1000x600 px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline: Max. 60 characters; Recommended: 30-45 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

qutbrain2.png
My6Sense_prem_2.png
dating3.png
gaming3.png
finance3.png
Triplelift

Prohibited Verticals

  • Male Enhancement (ED)

  • Trading (binary/forex, crypto & cannabis)

Restrictions

  • Product logo as an icon image (a symbol or other design adopted by an organization to identify its products), e.g.

icon_1.png
icon_2.jpeg
icon_3.png
icon_4.jpeg

Notes & Best Practices

  • Campaigns could bid without getting impressions on the first day due to additional approval on the network side

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Main image width x height (.jpg .png): Min. 1200x800 px

  • Icon image (.jpg .png): Min. 300x300 px

  • Headline: Max. 100 characters

  • Description: Max. 200 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

My6Sense_prem_1.jpeg
My6Sense_prem_2.png
dating3.png
triplelift2.png
finance3.png
Viber

Prohibited Verticals

  • Male Enhancement (ED)

Restrictions

  • No before-after images as creatives

BA_2.png
BA_3.jpeg
before_after_5.jpeg
before_after_6.jpg

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Recommended: add images with min sizes: 300x250px and 300x50px and 208x208px

  • Icon image (.jpg .png): Optional (no restrictions)

  • Headline (Desktop): Max. 120 characters

  • Headline (Mobile): Max. 20 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
My6Sense_mid_4.jpeg
Sharethrough_5.jpeg
Wordpress

Prohibited Verticals

  • Dating

  • Gambling (real money & fantasy)

  • Male Enhancement (ED)

  • Nutrition (cannabis)

  • Trading (cannabis)

Restrictions

-

Notes & Best Practices

  • Ask your dedicated account manager about available traffic Deals, giving additional opportunities to your campaign

Creative & Headline Specifications

  • Main image width x height (.jpg .png .gif): Min. 298x224 px or exact 728x90 px, 320x50 px, 160x600, 300x250 px

  • Icon image (.jpg .png): Min. 20x20 px

  • Headline: Max. 25 characters

  • Description: Max. 140 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

MGID_agr_1.jpeg
MGID_reg_2.png
AdMixer_reg_3.jpeg
AdMixer_reg_4.jpeg
Polymorph_reg_5.jpeg
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