IV. Information per Native Ad Exchange

Each Ad Exchange has its own specific rules and restrictions. In the table below you can find basic information about generalized verticals. They may be approved (marked as "O"), rejected ("X") or regulated ("R") per specific Ad Exchange. If vertical is regulated by Ad Exchange it means that there are some restrictions for example related to geo, offer content, advertised product, etc.

Detailed information per Ad Exchange

AdNow

Prohibited Verticals

-

Restrictions

  • Only square creatives are accepted eg. 200x200 px

  • Gambling (real money) is geo restricted

  • Male Enhancement offers cannot be overly sexually suggestive

  • Nutra (cannabis) is geo restricted

  • Trading and investing in cannabis stocks are geo restricted

  • Trading (cryptocurrency) is geo restricted

Notes & Best Practices

-

Creative & Headline Specifications

  • Headline: Max. 80 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdNow_1.jpeg
AdNow_2.jpeg
AdNow_3.jpeg
AdNow_4.jpeg
AdNow_5.jpeg
AdThink

Prohibited Verticals

  • Dating (sexual)

  • Male Enhacement (ED)

  • Nutrition (cannabis)

  • Trading (cannabis)

Restrictions

  • Gambling (real money) is geo restricted

  • Trading (cryptocurrency) is geo restricted

Creative & Headline Specifications

  • Headline: Max. 90 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
Polymorph_reg_5.jpeg
EngageYa

Prohibited Verticals

  • Dating (sexual)

  • Male Enhancement (ED)

Restrictions

  • Sweepstakes vertical is geo restricted

  • Gambling and sports betting are allowed only where it is legal

  • Horizontal creatives are required.

eggtrgrth.png
  • Creatives and offers targeted on Arabic countries should present women with covered hair only

engag1.png
engag2.png
engag3.png
engag4.png

Notes & Best Practices

  • Pay only for ad impressions measured as viewable (viewable CPM)

  • Review process may be longer due to external approval

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 100 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
EngageYa_5.jpeg
ImproveDigital

Prohibited Verticals

  • Dating (sexual)

  • Male Enhancement (ED)

  • Sweepstakes

  • Trading (cannabis)

Restrictions

  • Gambling and sports betting are allowed only where it is legal

  • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

  • Brand domain should work properly, and it should be related to the offer.

Notes & Best Practices

  • High quality European traffic

  • Traffic volumes on the campaign could differ from Planning tool information. For more information on how to increase the campaign’s reach, please, contact your Account Manager

Creative & Headline Specifications

  • Headline: Max. 100 characters

  • Description: Max. 512 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
My6Sense_mid_4.jpeg
EngageYa_5.jpeg
ImproveDigital Premium

Prohibited Verticals

  • Antivirus

  • Dating (casual and sexual)

  • Gossips (Celebrity)

  • Horoscope

  • Male Enhancement (ED)

  • Sweepstakes

  • Trading (crypto & cannabis)

Restrictions

  • Nutrition verticals are geo restricted and campaign content should have high quality, without any unproven claims about results

  • Gambling and sports betting are allowed only where it is legal

  • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

  • Brand domain should work properly, and it should be related to the offer.

Notes & Best Practices

  • Please avoid too promising, exaggerated, misleading narration in headlines, landing pages and offers

  • Review process may be longer due to external approval

Creative & Headline Specifications

  • Headline: Max. 100 characters

  • Description: Max. 512 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

My6Sense_prem_2.png
improve.jpeg
MoPub_3.png
MoPub_4.jpeg
MoPub_5.jpeg
LiveIntent

Prohibited Verticals

  • Dating (sexual)

  • Gambling (real money & fantasy)

Restrictions

  • Brand Male Enhancement offers are allowed with mainstream traffic and others are allowed only with deal: 1383

  • Money on creatives is not allowed

li2.png
li4.png
li3.png
li1.png

Notes & Best Practices

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 90 characters

  • Description: Max. 90 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
My6Sense_mid_4.jpeg
trading.jpeg
MGID General

Prohibited Verticals

-

Restrictions

  • Streaming vertical is geo restricted

  • Trading verticals are geo restricted

  • Gambling and sports betting are allowed only where it is legal

  • Red circles and red arrows in the creatives are not allowed

red_circle_1_1_.jpeg
red_circle_1.jpeg
red_circle_3.jpeg
red_circle_4.jpeg

Notes & Best Practices

  • Traffic volumes on the campaign could differ from Planning tool information. For more information on how to increase the campaign’s reach, please, contact your Account Manager

  • Before/After images as creatives are acceptable

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 65 characters

  • Description: Max. 75 characters

  • Call to action: Max. 12 characters

Sufficient Creative Examples

AdYouLike_1.jpeg
MGID_reg_2.png
AdMixer_reg_3.jpeg
AdMixer_reg_4.jpeg
EngageYa_5.jpeg
MGID Pre-approval

Prohibited Verticals

  • Dating (sexual)

  • Gambling (casino, sports betting & fantasy)

  • Horoscope

  • Male Enhancement

  • Survey

  • Sweepstakes

Restrictions

  • Streaming vertical is geo restricted

  • Trading verticals are geo restricted

  • Trading/Financial campaigns require “Terms and conditions”, “Privacy Policy” sections and disclosure about possible financial losses on the landing pages

  • Red circles and red arrows in the creatives are not allowed

red_circle_1_1_.jpeg
circle_mgid.png
red_circle_3.jpeg
red_circle_4.jpeg

Notes & Best Practices

  • Traffic volumes on the campaign could differ from Planning tool information. For more information on how to increase the campaign’s reach, please, contact your Account Manager

  • Before/After images as creatives are acceptable

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 65 characters

  • Description: Max. 75 characters

  • Call to action: Max. 12 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
My6Sense_prem_2.png
My6Sense_mid_4.jpeg
AdMixer_prem_5.jpeg
MobFox

Prohibited Verticals

-

Restrictions

  • Gambling (real money) - online casino is not allowed

Notes & Best Practices

  • In-app traffic with good placements: Opera and Snaptube

  • Pay only for ad impressions measured as viewable (viewable CPM)

Creative & Headline Specifications

  • Headline: Max. 50 characters

  • Description: Max. 140 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdNow_1.jpeg
MGID_agr_2.jpeg
MGID_agr_3.jpeg
AdNow_4.jpeg
AdNow_5.jpeg
MoPub

Prohibited Verticals

  • Antivirus

  • Dating (sexual)

  • Male Enhancement (ED)

  • Nutrition (cannabis)

  • Sweepstakes

  • Trading (binary/forex, crypto & cannabis)

Restrictions

  • Health and Nutrition verticals are geo restricted. What is more, campaign content should have good quality, without any unproven claims about results,

  • Gambling (real money & fantasy) are allowed only where it is legal, additionally MoPub has some additional geo restrictions (click here)

  • Brand domain should work properly, and it should be related to the offer.

Notes & Best Practices

  • Campaigns targeted on MoPub should have the Direct option (no redirect between landers and offers) selected as Redirect Mode

  • Only in-app inventory

  • Pay only for ad impressions measured as viewable (viewable CPM)

  • Campaigns could bid without getting impressions on the first day due to additional approval on the network side

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 25 characters

  • Description: Max. 100 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

My6Sense_prem_2.png
AdMixer_prem_2.png
MoPub_3.png
MoPub_4.jpeg
MoPub_5.jpeg
myTarget

Prohibited Verticals

  • Dating (sexual)

  • Gambling (real money & fantasy)

  • Horoscope

  • Nutrition (cannabis)

  • Sweepstakes

  • Trading (cannabis)

Restrictions

  • Health and Nutrition verticals - only high quality content, without any unproven claims about results. In case of some particular campaigns, the review process may take longer due to external approval on the network side.

  • Streaming (paid subscriptions are prohibited)

  • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

  • All landing pages must have readable “Terms & Conditions”, “Privacy policy” and “Contact us” sections at the bottom of a webpage. Also, “Advertisement” or “Advertorial” must appear clearly and prominently at the top of the landing page.

  • Play buttons are not allowed on creatives or icon image

my1.png
my2.png
my3.png
play_4.jpeg

Notes & Best Practices

Creative & Headline Specifications

  • Headline: Max. 25 characters

  • Description: Max. 120 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
My6Sense_mid_3.jpeg
PIB_agr_4.jpeg
MoPub_5.jpeg
Nativo

Prohibited Verticals

  • Dating (sexual)

  • Male Enhancement (ED)

  • Nutrition (muscle supplements)

Restrictions

  • Cannabis related campaigns targeted on US should have proper Deal ID - 2b711167-ba43-491b-a411-a542eba1863b

  • Gambling (real money) - is allowed only when targeted on UK and via deal 035b6937-3b10-4a11-9c46-0ef511e5d8e5

  • Brand domain should work properly, and it should be related to the offer

  • Product logo as an icon image (the symbol, motto, slogan, word associated with the product, company or business type) is required, e.g

icon_1.png
icon_2.png
icon_3.png
icon_4.png
  • Avoid promising/unrealistic claims in headlines with weight loss offers e.g. “Woman Reveals Simple Fat Burning Secret She Used To Lose 98LB In 3 Week”, “How This Woman Lost 98 lbs of Body Fat With Zero Exercise”

Notes & Best Practices

  • Ask your AM for deals (example: business, men lifestyle, automotive, high CTR, etc.)

Creative & Headline Specifications

  • Headline: Max. 60 characters

  • Description: Max. 90 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

Nativo_1.png
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
Polymorph_reg_5.jpeg
Opera

Prohibited Verticals

-

Restrictions

  • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

  • Investments in shares are restricted

  • Gambling (real money) is geo restricted

  • Health offers are restricted and promoted products cannot create an unrealistic or false expectation about the results

  • Nutra (beauty routine) is restricted and promoted products cannot create an unrealistic or false expectation about the results

  • Nutra (supplements) is restricted and promoted product cannot create an unrealistic or false expectation about the results

  • Nutra (cannabis) is geo restricted

  • Male Enhancement is restricted and promoted product cannot create an unrealistic or false expectation about the results

  • Trading and investing in cannabis stocks are geo restricted

  • Trading (cryptocurrency) is geo restricted

Notes & Best Practices

  • Review process may be longer due to external approval

  • Gambling (real money) campaigns may receive less traffic due to restrictions

  • Health and Nutrition campaigns may receive less traffic due to restrictions

Creative & Headline Specifications

  • Headline: Max. 50 characters

  • Description: Max. 90 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
AdMixer_prem_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
Polymorph_reg_5.jpeg
Passendo

Prohibited Verticals

  • Dating (casual and sexual)

  • Finance (mortgage)

  • Gambling (real money & fantasy)

  • Gossips (Celebrity)

  • Male Enhancement (ED)

  • Nutrition

  • Surveys

  • Sweepstakes

  • Trading (binary/forex, crypto & cannabis)

Restrictions

-

Creative & Headline Specifications

  • Headline: Max. 60 characters

  • Description: Max. 100 characters

  • Call to action: Max. 25 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
My6Sense_mid_3.jpeg
PIB_agr_4.jpeg
MoPub_5.jpeg
PowerInbox

Prohibited Verticals

  • Dating (casual and sexual),

  • Male Enhancement (ED),

  • Nutrition (muscle supplements, weed),

  • Trading (binary/forex, crypto & cannabis)

Restrictions

  • Gambling (real money & sports betting) are allowed only where it is legal

  • Nutrition (diet, hair products, other, skin care)

  • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

  • No fake navigation on the landing pages/offer websites

  • No fake social media icons

  • No fake comments sections

  • No women with focus on cleavage or from a behind angle

cleavage_1.jpeg
cleavage_2.png
behind_2.jpeg
behind_4.jpeg

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 140 characters

  • Description: Max. 44 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

skin.png
PIB_reg_2.jpeg
My6Sense_mid_3.jpeg
PIB_agr_4.jpeg
MoPub_5.jpeg
PubNative

Prohibited Verticals

  • Dating (sexual)

  • Male Enhancement (ED)

  • Nutrition (cannabis)

  • Trading (cannabis)

Restrictions

-

Creative & Headline Specifications

  • Headline: Max. 50 characters

  • Description: Max. 100 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
PIB_agr_4.jpeg
AdMixer_prem_5.jpeg
PulsePoint

Prohibited Verticals

  • Gambling (real money & fantasy)

  • Sweepstakes

  • Trading (cannabis)

Restrictions

-

Creative & Headline Specifications

  • Headline: Recommended: add two headlines with 26 and 90 characters

  • Description: Max. 100 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
Polymorph_reg_5.jpeg
RevContent

Prohibited Verticals

  • Dating (sexual)

  • Male Enhancement (ED)

Restrictions

  • Please check the list of Unapproved Pharmaceuticals and Supplements by RevContent. Products and offers from the list are also not allowed at VoluumDSP

  • Weight loss offers with pills or supplements are not allowed on US

  • Gambling and sports betting are allowed only where it is legal

  • Fake countdown clock or stopwatch of expiring promotion (when it doesn’t)

  • Text on the creative is not allowed

rubicon3.png
smaato2.png
text_on_creative_3.jpeg
text_on_creatives_4.jpeg
  • No zoomed body parts creatives

MGID_reg_2.png
Nativo_1.png
zoom_3.png
zoom_4.png
  • No women with focus on cleavage

cleavage_1.jpeg
cleavage_2.png
cleavage_3.jpeg
cleavage_4.jpeg
  • No women from a behind angle

behind_1.png
behind_2.jpeg
behind_3.png
behind_4.jpeg
  • No before after images

BA_2.png
BA_3.jpeg
skin_no_for_tb.png
hair_b_a.png

Notes & Best Practices

  • Nutrition campaigns targeted on US should contain a proper FDA disclosure on a landing page and claims need to be supported at least with one test, analysis, research report or study

  • Avoid promising/unrealistic headlines with nutrition offers e.g. “Woman Reveals Simple Fat Burning Secret She Used To Lose 98LB In 3 Week”, “How This Woman Lost 98 lbs of Body Fat With Zero Exercise” or "Basic Home Remedy Melts Away Moles & Skin Tags In 32 Mins"

  • Check also Revcontent’s guidelines

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 80 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

skin.png
PIB_reg_2.jpeg
AdYouLike_3.jpeg
PIB_reg_4.jpeg
Polymorph_reg_5.jpeg
Smaato

Prohibited Verticals

  • Dating (sexual)

Restrictions

  • Cannabis related campaigns targeting United States and Canada allowed only with deal: 6a19cc02-4bff-2e59-11dd-34e93401834d

Notes & Best Practices

  • In-app and moblie web inventory

  • Pay only for ad impressions measured as viewable (viewable CPM)

Creative & Headline Specifications

  • Headline: Recommended: add two headlines with 20 and 90 characters

  • Description: Max. 140 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
MGID_reg_2.png
AdMixer_reg_3.jpeg
AdMixer_reg_4.jpeg
Polymorph_reg_5.jpeg
Smaato NewsBreak App

Prohibited Verticals

  • Dating (casual and sexual)

  • Gambling (real money & fantasy)

  • Male Enhancement (ED)

  • Nutrition (diet, hair products, muscle supplements & skincare)

  • Nutrition (cannabis)

  • Sweepstakes

  • Trading (binary/forex, crypto & cannabis)

Restrictions

  • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

  • All landing pages must have readable “Terms&Conditions”, “Privacy policy” and “Contact us” sections at the bottom of a webpage.

  • Brand domain should work properly, and it should be related to the offer

  • No zoomed body parts, “close-up” images as creatives

MGID_reg_2.png
Nativo_1.png
zoom_3.png
zoom_4.png

Notes & Best Practices

Creative & Headline Specifications

  • Headline: Recommended: add two headlines with 20 and 90 characters

  • Description: Max. 140 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

qutbrain2.png
My6Sense_prem_2.png
My6Sense_mid_3.jpeg
PIB_agr_4.jpeg
AdMixer_prem_5.jpeg
Taboola

Prohibited Verticals

  • Dating (sexual)

  • Gossips (Celebrity)

  • Male Enhancement (ED)

  • Nutrition (muscle supplements)

  • Sweepstakes

  • Trading (binary, forex, crypto & cannabis)

Restrictions

  • Gambling and sports betting are allowed only where it is legal

  • No countdown clocks that make a user think the offer expires

  • No fake navigation on the landing pages/offer websites

  • No fake social media icons

  • No fake comments sections

  • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

  • All landing pages must have readable “Terms & Conditions”, “Privacy policy” and “Contact us” sections at the bottom of a webpage. Also, “Advertisement” or “Advertorial” must appear clearly and prominently at the top of the landing page.

  • Brand domain should work properly, and it should be related to the offer.

  • No before-after images as creatives

BA_2.png
BA_3.jpeg
skin_no_for_tb.png
hair_b_a.png
  • No zoomed body parts on creatives

MGID_reg_2.png
Nativo_1.png
zoom_3.png
zoom_4.png
  • In English written headlines the first letter of each word should be capitalized:

    YES: 5 Unbelievable Books You Won't Believe Exist

    NO: 5 Unbelievable books you won't believe exist

    In other languages, please use their own grammar rules.

  • Check also Taboola’s content guideline

Notes & Best Practices

  • Campaigns targeted on Taboola should have only single Destination URL or if you would like to use Flow please choose the Direct option (no redirect between landers and offers) as Redirect Mode

  • Campaign may remain longer under Pending status due to additional approval step

  • Pay only for ad impressions measured as viewable (viewable CPM)

Creative & Headline Specifications

  • Headline: Max. 60 characters; Recommended: 30-45 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

qutbrain2.png
My6Sense_prem_2.png
dating3.png
gaming3.png
finance3.png
Viber

Prohibited Verticals

  • Dating (casual and sexual)

  • Male Enhancement (ED)

Restrictions

  • No before-after images as creatives

BA_2.png
BA_3.jpeg
before_after_5.jpeg
before_after_6.jpg
  • Neutral headlines required, avoid false claims and statements, exaggerated possibility of enrichment with financial/trading offers

Notes & Best Practices

  • With trading campaigns please use only creatives related to trading (e.g. charts, images that present money, business related images)

Sharethrough_5.jpeg
plane.png
Viber_tr.png
Viber_btc.png

Creative & Headline Specifications

  • Headline (Desktop): Max. 120 characters (desktop) and max. 20 characters (mobile)

  • Headline (Mobile): Max. 20 characters

  • Description: Max. 60 characters

  • Call to action: Max. 10 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
My6Sense_mid_4.jpeg
Sharethrough_5.jpeg