V. Information per Native Ad Exchange

Each Ad Exchange has its own specific rules and restrictions. In the table below you can find basic information about generalized verticals. They may be approved (marked as "O"), rejected ("X") or regulated ("R") per a specific Ad Exchange. If vertical is regulated by Ad Exchange it means that there are some restrictions for example related to geo, offer content, advertised product, etc.

Detailed information per Ad Exchange

AdNow

Prohibited Verticals

-

Restrictions

  • Gambling (real money) is geo restricted

  • Male Enhancement offers cannot be overly sexually suggestive

  • Nutrition (cannabis) is geo restricted

  • Trading and investing in cannabis stocks are geo restricted

  • Trading (cryptocurrency) is geo restricted

Notes & Best Practices

-

Creative & Headline Specifications

  • Headline: Max. 80 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

MGID_agr_1.jpeg
diet_b_a.png
AdMixer_reg_3.jpeg
AdMixer_reg_4.jpeg
Polymorph_reg_5.jpeg
EngageYa

Prohibited Verticals

  • Dating (sexual)

  • Male Enhancement (ED)

Restrictions

  • Horizontal creatives are required

  • Dating services are geo restricted

  • Gambling (real money) is geo restricted

  • Nutrition (cannabis) is geo restricted

  • Sweepstakes vertical is geo restricted

  • Trading (binary/forex, cannabis and cryptocurrency) is geo restricted

eggtrgrth.png
  • Creatives and offers targeted on Arabic countries should present women with covered hair only

engag1.png
engag2.png
engag3.png
engag4.png

Notes & Best Practices

  • Pay only for ad impressions measured as viewable (viewable CPM)

  • The review process may be longer due to external approval

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 100 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
improve.jpeg
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
EngageYa_5.jpeg
ImproveDigital

Prohibited Verticals

  • Dating (sexual)

  • Male Enhancement (ED)

  • Sweepstakes

  • Trading (cannabis)

Restrictions

  • Gambling (real money) is geo restricted

  • Investments in shares are restricted

  • Nutrition (cannabis) is geo restricted

  • Trading (cryptocurrency) is geo restricted

  • No trademarks, service marks, or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

  • Brand domain should work properly, and it should be related to the offer.

  • Play buttons on creatives are not allowed

play_button.png
play3.png
play4.png
play2.png

Notes & Best Practices

  • High quality European traffic

  • Traffic volumes on the campaign could differ from Planning tool information. For more information on how to increase the campaign’s reach, please, contact your Account Manager

Creative & Headline Specifications

  • Headline: Max. 100 characters

  • Description: Max. 512 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
Improve_diet.png
AdYouLike_3.jpeg
My6Sense_mid_4.jpeg
plane.png
LiveIntent

Prohibited Verticals

  • Dating (sexual)

  • Gambling (real money & fantasy)

Restrictions

  • Male Enhancement offers cannot be overly sexually suggestive

  • Brand Male Enhancement offers are allowed with mainstream traffic and others are allowed only with the deal: 1383

  • Nutrition (cannabis) is geo restricted and requires deal ID: 2226

  • Trading and investing in cannabis stocks are geo restricted and campaigns may require special deal ID: 2226

  • Trading (cryptocurrency) is geo restricted

  • Money on creatives is not allowed

li2.png
li4.png
li3.png
li1.png
  • Animated bellies on creatives are not allowed

circle_mgid.png
fat.png
BA_2.png
engageya_more_universal_belly.jpeg

Notes & Best Practices

  • Email traffic - Why Email Traffic? Interview with Nelson Montouchet from LiveIntent

  • For better performance, you may try an optional deal ID for high ad CTR on LiveIntent that is automatically applied to every campaign: 2227 or for possibly even better results but lower volumes try deal LI2418. These deals are suggested for the US. For additional information on deals contact your account manager.

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 90 characters

  • Description: Max. 90 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
My6Sense_mid_4.jpeg
trading.jpeg
MGID General

Prohibited Verticals

-

Restrictions

  • Gambling (real money) is geo restricted

  • Health offers are geo restricted

  • Male Enhancement offers cannot be overly sexually suggestive

  • Nutra (beauty routine, cannabis, supplements) is geo restricted

  • Streaming (paid subscription platforms) is geo restricted

  • Trading (binary/forex, cannabis and cryptocurrency) is geo restricted

  • Circles and arrows on creatives are not allowed

red_circle_1_1_.jpeg
circle_mgid.png
red_circle_3.jpeg
red_circle_4.jpeg

Notes & Best Practices

  • Traffic volumes on the campaign could differ from Planning tool information. For more information on how to increase the campaign’s reach, please, contact your Account Manager

  • Campaign optimisation by Widget ID is needed

  • For the best results you can use AO feature

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 65 characters

  • Description: Max. 75 characters

  • Call to action: Max. 12 characters

Sufficient Creative Examples

AdYouLike_1.jpeg
MGID_reg_2.png
AdMixer_reg_3.jpeg
AdMixer_reg_4.jpeg
EngageYa_5.jpeg
MGID MSN

Prohibited Verticals

  • Antivirus software

  • Dating

  • Gambling (real money & fantasy)

  • Horoscope

  • Male Enhancement (ED)

  • Nutrition (beauty routine, cannabis, supplements)

  • Sweepstakes

  • Trading (binary/forex, cannabis and cryptocurrency)

Restrictions

  • Health offers are highly restricted

  • Streaming (paid subscription platforms) offers are restricted

  • No fake navigation on the landing pages/offers websites

  • No fake social media icons

  • No fake comments sections

  • No pop-ups

  • No trademarks, service marks, or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

  • All landing pages must be labeled with “Advertisement” or “Advertorial” at the top of the page.

  • Video players should feature: pause and mute buttons, a time bar, and a slider.

  • Brand domain should work properly, and it should be related to the offer.

  • Circles, arrows or text on creatives are not allowed

arrow.png
gw48c_2021-08-06_10-42-06.png
red_circle_1_1_.jpeg
text_on_creative_3.jpeg
  • In English written headlines the first letter of each word should be capitalized:

    YES: 5 Unbelievable Books You Won't Believe Exist

    NO: 5 Unbelievable books you won't believe exist

    In other languages, please use their own grammar rules.

  • Excessive punctuation or repetition of words in headlines is not allowed

Notes & Best Practices

  • Traffic volumes on the campaign could differ from Planning tool information. For more information on how to increase the campaign’s reach, please, contact your Account Manager

  • Before/After images as creatives are acceptable

  • Campaign optimisation by Tag ID is needed

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 65 characters

  • Description: Max. 75 characters

  • Call to action: Max. 12 characters

Sufficient Creative Examples

wps.jpeg
panel.png
PIB_reg_4.jpeg
MoPub_3.png
dianomi_4.jpeg
MGID Pre-approval

Prohibited Verticals

  • Dating (sexual)

  • Gambling (casino)

  • Horoscope

  • Male Enhancement (ED)

  • Nutrition (cannabis)

  • Surveys & Sweepstakes

Restrictions

  • Dating services are restricted

  • Gambling (lottery, sports betting) is geo restricted

  • Gaming offers are restricted

  • Health offers are geo restricted

  • Investments in shares are restricted

  • Nutra (beauty routine, supplements) is geo restricted

  • Streaming (paid subscription platforms) is geo restricted

  • Trading (binary/forex, cannabis and cryptocurrency) is geo restricted

  • Trading/Financial campaigns require “Terms and conditions”, “Privacy Policy” sections and disclosure about possible financial losses on the landing pages

  • No fake navigation on the landing pages/offers websites

  • No fake social media icons

  • No fake comments sections

  • No trademarks, service marks, or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

  • Circles and arrows in the creatives are not allowed

red_circle_1_1_.jpeg
arrow_1.png
red_circle_3.jpeg
red_circle_4.jpeg
  • In English written headlines the first letter of each word should be capitalized:

    YES: 5 Unbelievable Books You Won't Believe Exist

    NO: 5 Unbelievable books you won't believe exist

    In other languages, please use their own grammar rules.

  • Excessive punctuation or repetition of words in headlines is not allowed

Notes & Best Practices

  • Traffic volumes on the campaign could differ from Planning tool information. For more information on how to increase the campaign’s reach, please, contact your Account Manager

  • Before/After images as creatives are acceptable

  • Campaign optimisation by Widget ID is needed

  • For the best results you can use AO feature

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 65 characters

  • Description: Max. 75 characters

  • Call to action: Max. 12 characters

Sufficient Creative Examples

dianomi_4.jpeg
MoPub_3.png
belly.png
My6Sense_mid_4.jpeg
money.png
MoPub

Prohibited Verticals

  • Antivirus

  • Dating (sexual)

  • Male Enhancement (ED)

  • Nutrition (cannabis)

  • Personal Finance offers such as mortgage, loans and banking services

  • Sweepstakes

  • Trading (binary/forex, cryptocurrency & cannabis)

Restrictions

  • Dating services are highly restricted

  • Gambling (real money & fantasy) is geo resticted, MoPub has some additional restrictions that can be found here (click here)

  • Health and Nutrition verticals are geo restricted. What is more, campaign content should have good quality, without any unproven claims about results

  • Investments in shares are restricted

  • Nutrition (beauty routine, supplements) are highly restricted

  • Brand domain should work properly, and it should be related to the offer.

Notes & Best Practices

  • Campaigns targeted on MoPub should have the Direct option (no redirect between landers and offers) selected as Redirect Mode

  • Only in-app inventory

  • Pay only for ad impressions measured as viewable (viewable CPM)

  • Campaigns could bid without getting impressions on the first day due to additional approval on the network side

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 25 characters

  • Description: Max. 100 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

My6Sense_prem_2.png
AdMixer_prem_2.png
MoPub_3.png
MoPub_4.jpeg
MoPub_5.jpeg
myTarget

Prohibited Verticals

  • Dating (sexual)

  • Gambling (real money & fantasy)

  • Horoscope

  • Male Enhancement (ED)

  • Nutrition (cannabis, supplements)

  • Sweepstakes

  • Trading (cannabis)

Restrictions

  • Health and Nutrition verticals - only high quality content, without any unproven claims about results. In case of some particular campaigns, the review process may take longer due to external approval on the network side.

  • Investments in shares are restricted

  • Nutrition (beauty routine) is highly restricted

  • Streaming (paid subscriptions platforms) offers are restricted

  • Trading (cryptocurrency) is geo restricted

  • No trademarks, service marks, or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

  • All landing pages must have readable “Terms & Conditions”, “Privacy policy” and “Contact us” sections at the bottom of a webpage. Also, “Advertisement” or “Advertorial” must appear clearly and prominently at the top of the landing page.

  • Play buttons are not allowed on creatives or icon images

my1.png
my2.png
my3.png
play_4.jpeg

Notes & Best Practices

Creative & Headline Specifications

  • Headline: Max. 25 characters

  • Description: Max. 120 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

dianomi_3.png
MoPub_3.png
My6Sense_mid_3.jpeg
PIB_agr_4.jpeg
MoPub_5.jpeg
Nativo

Prohibited Verticals

  • Dating (sexual)

  • Horoscope

  • Male Enhancement (ED)

  • Nutrition (muscle supplements)

Restrictions

  • Gambling (real money) is geo restricted - allowed only when targeted on UK and via deal 035b6937-3b10-4a11-9c46-0ef511e5d8e5

  • Cannabis related campaigns are allowed only with deal: 2b711167-ba43-491b-a411-a542eba1863b

  • Nutrition (beauty routine, supplements) is restricted

  • Nutrition (cannabis) is geo restricted

  • Streaming offers are restricted

  • Trading (cannabis, cryptocurrency) is geo restricted

  • Brand domain should work properly, and it should be related to the offer

  • Product logo as an icon image (the symbol, motto, slogan, word associated with the product, company or business type) is required, e.g

icon_1.png
icon_2.png
icon_3.png
icon_4.png
  • Avoid promising/unrealistic claims in headlines with weight loss offers e.g. “Woman Reveals Simple Fat Burning Secret She Used To Lose 98LB In 3 Week”, “How This Woman Lost 98 lbs of Body Fat With Zero Exercise”

Notes & Best Practices

  • Ask your AM for deals (example: business, men lifestyle, automotive, high CTR, etc.)

Creative & Headline Specifications

  • Headline: Max. 60 characters

  • Description: Max. 90 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

Nativo_1.png
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
Polymorph_reg_5.jpeg
Opera

Prohibited Verticals

  • Dating (sexual)

Restrictions

  • Gambling (real money) is geo restricted

  • Health offers are restricted and promoted products cannot create an unrealistic or false expectation about the results

  • Investments in shares are restricted

  • Male Enhancement is restricted, offers cannot be overly sexually suggestive and promoted products cannot create an unrealistic or false expectation about the results

  • Nutra (beauty routine) is restricted and promoted products cannot create an unrealistic or false expectation about the results

  • Nutra (supplements) is a restricted and promoted product cannot create an unrealistic or false expectation about the results

  • Nutra (cannabis) is geo restricted

  • Trading and investing in cannabis stocks are geo restricted

  • Trading (cryptocurrency) is geo restricted

  • No trademarks, service marks, or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

Notes & Best Practices

  • Gambling (real money) campaigns may receive less traffic due to restrictions

  • Health and Nutrition campaigns may receive less traffic due to restrictions

  • For bigger volumes in specific country contact your account manager

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 50 characters

  • Description: Max. 90 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
AdMixer_prem_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
Polymorph_reg_5.jpeg
Passendo

Prohibited Verticals

  • Dating (casual and sexual)

  • Finance (mortgage)

  • Gambling (real money & fantasy)

  • Gossips (Celebrity)

  • Male Enhancement (ED)

  • Nutrition

  • Surveys

  • Sweepstakes

  • Trading (binary/forex, cryptocurrecy & cannabis)

Restrictions

  • Health offers are restricted

  • Investments in shares are restricted

  • Streaming offers are restricted

Notes & Best Practices

  • Is a network smaller in volumes, but big in performance. In order to get more traffic, you can do two things - increasing bids would be the obvious one, but for email traffic like Passendo it is worth increasing frequency capping (we observe more traffic with stable performance at 10-12). This is due to email traffic specifics.

  • Volumes mainly in the US and UK, but also BE, NL, and DE

Creative & Headline Specifications

  • Headline: Max. 60 characters

  • Description: Max. 100 characters

  • Call to action: Max. 25 characters

Sufficient Creative Examples

dianomi_3.png
wps.jpeg
dianomi_2.png
PIB_agr_4.jpeg
MoPub_5.jpeg
PubNative

Prohibited Verticals

  • Dating (sexual)

  • Male Enhancement (ED)

  • Nutrition (cannabis)

  • Trading (cannabis)

Restrictions

  • Gambling (real money) is geo restricted

  • Trading (cryptocurrency) is geo restricted

Creative & Headline Specifications

  • Headline: Max. 50 characters

  • Description: Max. 100 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

AdMixer_prem_1.jpeg
AdMixer_prem_2.png
AdYouLike_3.jpeg
PIB_agr_4.jpeg
AdMixer_prem_5.jpeg
PulsePoint

Prohibited Verticals

  • Gambling (real money & fantasy)

  • Sweepstakes

  • Trading (cannabis)

Restrictions

  • Male Enhancement offers cannot be overly sexually suggestive

  • Nutrition (cannabis) is geo restricted

  • Trading (cryptocurrency) is geo restricted

  • Brand domain should work properly, and it should be related to the offer

  • Product logo as an icon image (the symbol, motto, slogan, word associated with the product, company or business type) is required, e.g

icon_1.png
icon_2.png
icon_3.png
icon_4.png
  • Avoid promising/unrealistic claims in headlines with weight loss offers e.g. “Woman Reveals Simple Fat Burning Secret She Used To Lose 98LB In 3 Week”, “How This Woman Lost 98 lbs of Body Fat With Zero Exercise”

Notes & Best Practices

  • In-app and web traffic for US health-related campaigns

  • Pulsepoint is a source combining a lot of Publishers so the audience is nicely diversified. That’s why the key is to find the best creative angle on a given native placement. Since Ad Space ID is the most granular identifier, we recommend using this dimension for optimization.

Creative & Headline Specifications

  • Headline: Recommended: add two headlines with 26 and 90 characters

  • Description: Max. 100 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
Polymoprh_reg_2.png
AdMixer_reg_3.jpeg
PIB_agr_4.jpeg
Polymorph_reg_5.jpeg
RevContent

Prohibited Verticals

  • Dating (sexual)

  • Male Enhancement (ED)

Restrictions

  • Please check the list of Unapproved Pharmaceuticals and Supplements by RevContent. Products and offers from the list are also not allowed at VoluumDSP

  • Gambling (real money) is geo restricted

  • Health offers are restricted

  • Nutrition (beauty routine, supplements) is restricted

  • Nutra (cannabis) is geo restricted

  • Trading and investing in cannabis stocks are geo restricted

  • Trading (cryptocurrency) is geo restricted

  • Weight loss offers with pills or supplements are not allowed in the US

  • Fake countdown clock or stopwatch of expiring promotion (when it doesn’t)

  • Text, circles or arrows on the creative are not allowed

rubicon3.png
text_on_creative_3.jpeg
red_circle_1_1_.jpeg
arrow_1.png
  • Play buttons on creatives are not allowed as well as images with borders (white space or borders along any side of the image, the image should fill the entire space)

play_button.png
play_button.png

Figure 1. 
border_1.png



white_space.png
  • No zoomed body parts creatives

MGID_reg_2.png
Nativo_1.png
zoom_3.png
zoom_4.png
  • No women with a focus on the cleavage

cleavage_1.jpeg
cleavage_2.png
cleavage_3.jpeg
cleavage_4.jpeg
  • No women from a behind angle

behind_1.png
behind_2.jpeg
behind_3.png
behind_4.jpeg
  • No before after images

BA_2.png
BA_3.jpeg
skin_no_for_tb.png
hair_b_a.png
  • No grotesque and unsettling images

moles.png
moles1.png
toothpaste.png
toothpaste1.png

Notes & Best Practices

  • Claims in Nutrition campaigns need to be supported at least with one test, analysis, research report or study by adding such references to the landing page

  • Nutrition campaigns targeted on US should contain a proper FDA disclosure on a landing page

  • Avoid promising/unrealistic headlines with nutrition offers e.g. “Woman Reveals Simple Fat Burning Secret She Used To Lose 98LB In 3 Weeks”, “How This Woman Lost 98 lbs of Body Fat With Zero Exercise” or "Basic Home Remedy Melts Away Moles & Skin Tags In 32 Mins"

  • Check also Revcontent’s guidelines

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 80 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

skin.png
PIB_reg_2.jpeg
AdYouLike_3.jpeg
PIB_reg_4.jpeg
Polymorph_reg_5.jpeg
Smaato

Prohibited Verticals

  • Dating (sexual)

Restrictions

  • Cannabis related campaigns targeting United States and Canada allowed only with deal: 6a19cc02-4bff-2e59-11dd-34e93401834d

  • Gambling (real money) is geo restricted

  • Male Enhancement offers cannot be overly sexually suggestive

  • Nutrition (cannabis) is geo restricted

  • Trading and investing in cannabis stocks are geo restricted and campaigns may require special deal ID: 6a19cc02-4bff-2e59-11dd-34e93401834d

  • Trading (cryptocurrency) is geo restricted

  • Brand domain should work properly, and it should be related to the offer

Notes & Best Practices

  • In-app and mobile web inventory

  • Pay only for ad impressions measured as viewable (viewable CPM)

  • Smaato has high traffic volumes so pay attention to optimisation by Devices and Ad space IDs from the start or use our auto-optimisation feature

  • Traffic from specific GEOs and Publishers may be available upon request. Check with your AM.

  • Deal IDs available

Creative & Headline Specifications

  • Headline: Recommended: add two headlines with 20 and 90 characters

  • Description: Max. 140 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

PIB_agr_1.jpeg
MGID_reg_2.png
AdMixer_reg_3.jpeg
AdMixer_reg_4.jpeg
Polymorph_reg_5.jpeg
Smaato NewsBreak App

Prohibited Verticals

  • Dating (casual and sexual)

  • Gambling (real money)

  • Male Enhancement (ED)

  • Nutrition

  • Sweepstakes

  • Trading (binary/forex, cryptocurrency & cannabis)

Restrictions

  • Gambling (fantasy) is restricted

  • Health offers are restricted

  • Investments in shares are restricted

  • No trademarks, service marks, or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

  • All landing pages must have readable “Terms&Conditions”, “Privacy policy” and “Contact us” sections at the bottom of a webpage.

  • Brand domain should work properly, and it should be related to the offer

  • No zoomed body parts, “close-up” images as creatives

MGID_reg_2.png
Nativo_1.png
zoom_3.png
zoom_4.png

Notes & Best Practices

  • A news app placement which offers a diverse and big audience with different interests. Yet, the key to make in-app traffic work is to change creatives on a regular basis - more often than you would normally do when running a campaign on websites. The reason behind it is that the audience is less diversified on in-app than on web traffic

  • Ad Space IDs, Creatives, OS and OS versions, States and Cities, Device Models and Brands - pay special attention to these reports when optimizing your campaign

  • US traffic only

  • Check also NewsBreak content guideline

Creative & Headline Specifications

  • Headline: Recommended: add two headlines with 20 and 90 characters

  • Description: Max. 140 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

qutbrain2.png
My6Sense_prem_2.png
My6Sense_mid_3.jpeg
PIB_agr_4.jpeg
MoPub_5.jpeg
SmartyAds

Prohibited Verticals

  • Coupons

  • Dating (casual & sexual)

  • Gambling (fantasy & real money)

  • Male Enhancement (ED)

  • Nutrition (beauty routine, cannabis, supplements)

  • Real estate

  • Survey

  • Sweepstakes

  • Trading (binary/forex, cryptocurrency & cannabis)

Restrictions

  • Health offers are restricted

  • Investments in shares are geo restricted

  • Nutrition (beauty routine, supplements) is restricted

  • Personal Finance offers such as mortgage, loans and banking services are not allowed

  • Streaming offers are restricted

  • Brand domain should work properly, and it should be related to the offer

  • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

Creative & Headline Specifications

  • Headline: Max. 32 characters

  • Description: Max. 140 characters

  • Call to action: Max. 15 characters

Notes & Best Practices

  • In-app traffic for arts and entertainment, technology and computing, hobbies and interests, business, education, eCom, travelling and news, including premium Xiaomi placements

  • You can check SmartyAds guidelines

Sufficient Creative Examples

dianomi_4.jpeg
wps.jpeg
panel.png
PIB_reg_4.jpeg
bull.png
Taboola

Prohibited Verticals

  • Dating (sexual)

  • Gossips (Celebrity)

  • Male Enhancement (ED)

  • Nutrition (cannabis, muscle supplements)

  • Sweepstakes

  • Trading (binary, forex, crypto & cannabis)

Restrictions

  • Gambling (real money) is geo restricted

  • Clean up and speed up software are not allowed

  • Gambling and sports betting are allowed only where it is legal

  • Health offers are restricted

  • Investments in shares are restricted

  • Nutrition (beauty routine, supplements) is highly restricted

  • Streaming offers are restricted

  • SERP offers and parked domains are not allowed

  • No countdown clocks that make a user think the offer expires

  • No fake navigation on the landing pages/offers websites

  • No trademarks, service marks, or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

  • All landing pages must have readable “Terms & Conditions”, “Privacy policy” and “Contact us” sections at the bottom of a webpage. Also, “Advertisement” or “Advertorial” must appear clearly and prominently at the top of the landing page.

  • Brand domain should work properly, and it should be related to the offer.

  • No before-after images as creatives

BA_2.png
BA_3.jpeg
skin_no_for_tb.png
hair_b_a.png
  • No zoomed body parts on creatives

MGID_reg_2.png
Nativo_1.png
zoom_3.png
zoom_4.png
  • Text or fake 'play' button on creatives are not allowed

rubicon3.png
text_on_creative_3.jpeg
play_4.jpeg
play_button.png
  • In English written headlines the first letter of each word should be capitalized:

    YES: 5 Unbelievable Books You Won't Believe Exist

    NO: 5 Unbelievable books you won't believe exist

    In other languages, please use their own grammar rules.

  • Check also Taboola’s content guideline

Notes & Best Practices

  • Campaigns targeted on Taboola should have only a single Destination URL

  • Claims in Nutrition campaigns need to be supported at least with one test, analysis, research report or study by adding such references to the landing page

  • Nutrition campaigns targeted on US should contain a proper FDA disclosure on a landing page

  • Pay only for ad impressions measured as viewable (viewable CPM). Each campaign has automatically applied deal 8078832 to facilitate this.

  • Taboola has high traffic volumes so pay attention to optimisation by Devices and Ad space IDs from the start or use our auto-optimisation feature.

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 60 characters; Recommended: 30-45 characters

  • Description: Optional (no restrictions)

  • Call to action: Max. 15 characters

Sufficient Creative Examples

qutbrain2.png
My6Sense_prem_2.png
MoPub_3.png
gaming3.png
finance3.png
Teads

Prohibited Verticals

  • Dating (sexual)

  • Horoscope

  • Male Enhancement (ED)

  • Nutrition (cannabis, muscle supplements)

  • Streaming

  • Sweepstakes

  • Trading (binary, forex, crypto & cannabis)

Restrictions

  • Gambling (real money, fantasy) is geo restricted

  • Health offers are restricted

  • Nutrition (beauty routine, supplements) is highly restricted

  • No fake navigation on the landing pages/offers websites

  • No fake social media icons

  • No fake comment sections

  • No trademarks, service marks, or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

  • All landing pages must have a readable “Terms & Conditions” section at the bottom of a webpage.

  • Brand domain should work properly, and it should be related to the offer.

  • No before-after images as creatives

BA_3.jpeg
b_a_zoom.png
b_a_nice.png
b__man.png
  • No close-up images of flesh, food products or otherwise

close_up_1.png
close_up_2.png
moles1.png
Nativo_1.png
  • 'Play' button on creatives is not allowed

play_button.png
play_4.jpeg
my3.png
my1.png
  • Product logo as an icon image (the symbol, motto, slogan, word associated with the product, company or business type) is required, e.g

icon_1.png
icon_2.png
icon_3.png
icon_4.png
  • Avoid promising/unrealistic claims in headlines with weight loss offers e.g. “Woman Reveals Simple Fat Burning Secret She Used To Lose 98LB In 3 Week”, “How This Woman Lost 98 lbs of Body Fat With Zero Exercise”

  • In English written headlines the first letter of each word should be capitalized:

    YES: 5 Unbelievable Books You Won't Believe Exist

    NO: 5 Unbelievable books you won't believe exist

    In other languages, please use their own grammar rules.

  • Excessive use of capitalization, punctuation, or symbols is prohibited.

Notes & Best Practices

Creative & Headline Specifications

  • GIFs as creatives are not allowed

  • Headline: Max. 50 characters

  • Description: Max. 140 characters

  • Call to action: Max. 15 characters

Sufficient Creative Examples

dianomi_1.png
panel.png
MoPub_3.png
gaming3.png
finance3.png