IV. Information per Native Ad Exchange

Only square creatives are accepted eg. 200x200 px

Gambling (real money) is geo restricted

Male Enhancement offers cannot be overly sexually suggestive

Nutra (cannabis) is geo restricted

Trading and investing in cannabis stocks are geo restricted

Trading (cryptocurrency) is geo restricted

Headline: Max. 80 characters

Description: Optional (no restrictions)

Call to action: Max. 15 characters

Dating (sexual)

Male Enhacement (ED)

Nutrition (cannabis)

Trading (cannabis)

Gambling (real money) is geo restricted

Trading (cryptocurrency) is geo restricted

Headline: Max. 90 characters

Description: Optional (no restrictions)

Call to action: Max. 15 characters

Dating (sexual)

Male Enhancement (ED)

Sweepstakes vertical is geo restricted

Gambling and sports betting are allowed only where it is legal

Horizontal creatives are required.

Creatives and offers targeted on Arabic countries should present women with covered hair only

Pay only for ad impressions measured as viewable (viewable CPM)

Review process may be longer due to external approval

GIFs as creatives are not allowed

Headline: Max. 100 characters

Description: Optional (no restrictions)

Call to action: Max. 15 characters

Dating (sexual)

Male Enhancement (ED)

Sweepstakes

Trading (cannabis)

Gambling and sports betting are allowed only where it is legal

No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

Brand domain should work properly, and it should be related to the offer.

High quality European traffic

Traffic volumes on the campaign could differ from Planning tool information. For more information on how to increase the campaign’s reach, please, contact your Account Manager

Headline: Max. 100 characters

Description: Max. 512 characters

Call to action: Max. 15 characters

Antivirus

Dating (casual and sexual)

Gossips (Celebrity)

Horoscope

Male Enhancement (ED)

Sweepstakes

Trading (crypto & cannabis)

Nutrition verticals are geo restricted and campaign content should have high quality, without any unproven claims about results

Gambling and sports betting are allowed only where it is legal

No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

Brand domain should work properly, and it should be related to the offer.

Please avoid too promising, exaggerated, misleading narration in headlines, landing pages and offers

Review process may be longer due to external approval

Headline: Max. 100 characters

Description: Max. 512 characters

Call to action: Max. 15 characters

Dating (sexual)

Gambling (real money & fantasy)

Brand Male Enhancement offers are allowed with mainstream traffic and others are allowed only with deal: 1383

Money on creatives is not allowed

Email traffic - Why Email Traffic? Interview with Nelson Montouchet from LiveIntent

Ask your dedicated Account Manager about available traffic Deals, giving additional opportunities to your campaign

GIFs as creatives are not allowed

Headline: Max. 90 characters

Description: Max. 90 characters

Call to action: Max. 15 characters

Streaming vertical is geo restricted

Trading verticals are geo restricted

Gambling and sports betting are allowed only where it is legal

Red circles and red arrows in the creatives are not allowed

Traffic volumes on the campaign could differ from Planning tool information. For more information on how to increase the campaign’s reach, please, contact your Account Manager

Before/After images as creatives are acceptable

GIFs as creatives are not allowed

Headline: Max. 65 characters

Description: Max. 75 characters

Call to action: Max. 12 characters

Dating (sexual)

Gambling (casino, sports betting & fantasy)

Horoscope

Male Enhancement

Survey

Sweepstakes

Streaming vertical is geo restricted

Trading verticals are geo restricted

Trading/Financial campaigns require “Terms and conditions”, “Privacy Policy” sections and disclosure about possible financial losses on the landing pages

Red circles and red arrows in the creatives are not allowed

Traffic volumes on the campaign could differ from Planning tool information. For more information on how to increase the campaign’s reach, please, contact your Account Manager

Before/After images as creatives are acceptable

GIFs as creatives are not allowed

Headline: Max. 65 characters

Description: Max. 75 characters

Call to action: Max. 12 characters

Gambling (real money) - online casino is not allowed

In-app traffic with good placements: Opera and Snaptube

Pay only for ad impressions measured as viewable (viewable CPM)

Headline: Max. 50 characters

Description: Max. 140 characters

Call to action: Max. 15 characters

Antivirus

Dating (sexual)

Male Enhancement (ED)

Nutrition (cannabis)

Sweepstakes

Trading (binary/forex, crypto & cannabis)

Health and Nutrition verticals are geo restricted. What is more, campaign content should have good quality, without any unproven claims about results,

Gambling (real money & fantasy) are allowed only where it is legal, additionally MoPub has some additional geo restrictions (click here)

Brand domain should work properly, and it should be related to the offer.

Campaigns targeted on MoPub should have the Direct option (no redirect between landers and offers) selected as Redirect Mode

Only in-app inventory

Pay only for ad impressions measured as viewable (viewable CPM)

Campaigns could bid without getting impressions on the first day due to additional approval on the network side

GIFs as creatives are not allowed

Headline: Max. 25 characters

Description: Max. 100 characters

Call to action: Max. 15 characters

Dating (sexual)

Gambling (real money & fantasy)

Horoscope

Nutrition (cannabis)

Sweepstakes

Trading (cannabis)

Health and Nutrition verticals - only high quality content, without any unproven claims about results. In case of some particular campaigns, the review process may take longer due to external approval on the network side.

Streaming (paid subscriptions are prohibited)

No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

All landing pages must have readable “Terms & Conditions”, “Privacy policy” and “Contact us” sections at the bottom of a webpage. Also, “Advertisement” or “Advertorial” must appear clearly and prominently at the top of the landing page.

Play buttons are not allowed on creatives or icon image

High volumes of quality in-app Russian traffic

You can check MyTarget content guidelines

Headline: Max. 25 characters

Description: Max. 120 characters

Call to action: Max. 15 characters

Dating (sexual)

Male Enhancement (ED)

Nutrition (muscle supplements)

Cannabis related campaigns targeted on US should have proper Deal ID - 2b711167-ba43-491b-a411-a542eba1863b

Gambling (real money) - is allowed only when targeted on UK and via deal 035b6937-3b10-4a11-9c46-0ef511e5d8e5

Brand domain should work properly, and it should be related to the offer

Product logo as an icon image (the symbol, motto, slogan, word associated with the product, company or business type) is required, e.g

Avoid promising/unrealistic claims in headlines with weight loss offers e.g. “Woman Reveals Simple Fat Burning Secret She Used To Lose 98LB In 3 Week”, “How This Woman Lost 98 lbs of Body Fat With Zero Exercise”

Ask your AM for deals (example: business, men lifestyle, automotive, high CTR, etc.)

Headline: Max. 60 characters

Description: Max. 90 characters

Call to action: Max. 15 characters

No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

Investments in shares are restricted

Gambling (real money) is geo restricted

Health offers are restricted and promoted products cannot create an unrealistic or false expectation about the results

Nutra (beauty routine) is restricted and promoted products cannot create an unrealistic or false expectation about the results

Nutra (supplements) is restricted and promoted product cannot create an unrealistic or false expectation about the results

Nutra (cannabis) is geo restricted

Male Enhancement is restricted and promoted product cannot create an unrealistic or false expectation about the results

Trading and investing in cannabis stocks are geo restricted

Trading (cryptocurrency) is geo restricted

Review process may be longer due to external approval

Gambling (real money) campaigns may receive less traffic due to restrictions

Health and Nutrition campaigns may receive less traffic due to restrictions

Headline: Max. 50 characters

Description: Max. 90 characters

Call to action: Max. 15 characters

Dating (casual and sexual)

Finance (mortgage)

Gambling (real money & fantasy)

Gossips (Celebrity)

Male Enhancement (ED)

Nutrition

Surveys

Sweepstakes

Trading (binary/forex, crypto & cannabis)

Headline: Max. 60 characters

Description: Max. 100 characters

Call to action: Max. 25 characters

Dating (casual and sexual),

Male Enhancement (ED),

Nutrition (muscle supplements, weed),

Trading (binary/forex, crypto & cannabis)

Gambling (real money & sports betting) are allowed only where it is legal

Nutrition (diet, hair products, other, skin care)

No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

No fake navigation on the landing pages/offer websites

No fake social media icons

No fake comments sections

No women with focus on cleavage or from a behind angle

GIFs as creatives are not allowed

Headline: Max. 140 characters

Description: Max. 44 characters

Call to action: Max. 15 characters

Dating (sexual)

Male Enhancement (ED)

Nutrition (cannabis)

Trading (cannabis)

Headline: Max. 50 characters

Description: Max. 100 characters

Call to action: Max. 15 characters

Gambling (real money & fantasy)

Sweepstakes

Trading (cannabis)

Headline: Recommended: add two headlines with 26 and 90 characters

Description: Max. 100 characters

Call to action: Max. 15 characters

Dating (sexual)

Male Enhancement (ED)

Please check the list of Unapproved Pharmaceuticals and Supplements by RevContent. Products and offers from the list are also not allowed at VoluumDSP

Weight loss offers with pills or supplements are not allowed on US

Gambling and sports betting are allowed only where it is legal

Fake countdown clock or stopwatch of expiring promotion (when it doesn’t)

Text on the creative is not allowed

No zoomed body parts creatives

No women with focus on cleavage

No women from a behind angle

No before after images

Nutrition campaigns targeted on US should contain a proper FDA disclosure on a landing page and claims need to be supported at least with one test, analysis, research report or study

Avoid promising/unrealistic headlines with nutrition offers e.g. “Woman Reveals Simple Fat Burning Secret She Used To Lose 98LB In 3 Week”, “How This Woman Lost 98 lbs of Body Fat With Zero Exercise” or "Basic Home Remedy Melts Away Moles & Skin Tags In 32 Mins"

Check also Revcontent’s guidelines

GIFs as creatives are not allowed

Headline: Max. 80 characters

Description: Optional (no restrictions)

Call to action: Max. 15 characters

Dating (sexual)

Cannabis related campaigns targeting United States and Canada allowed only with deal: 6a19cc02-4bff-2e59-11dd-34e93401834d

In-app and moblie web inventory

Pay only for ad impressions measured as viewable (viewable CPM)

Headline: Recommended: add two headlines with 20 and 90 characters

Description: Max. 140 characters

Call to action: Max. 15 characters

Dating (casual and sexual)

Gambling (real money & fantasy)

Male Enhancement (ED)

Nutrition (diet, hair products, muscle supplements & skincare)

Nutrition (cannabis)

Sweepstakes

Trading (binary/forex, crypto & cannabis)

No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

All landing pages must have readable “Terms&Conditions”, “Privacy policy” and “Contact us” sections at the bottom of a webpage.

Brand domain should work properly, and it should be related to the offer

No zoomed body parts, “close-up” images as creatives

In-app and mobile web inventory

US traffic only

Check also NewsBreak content guideline

Headline: Recommended: add two headlines with 20 and 90 characters

Description: Max. 140 characters

Call to action: Max. 15 characters

Dating (sexual)

Gossips (Celebrity)

Male Enhancement (ED)

Nutrition (muscle supplements)

Sweepstakes

Trading (binary, forex, crypto & cannabis)

Gambling and sports betting are allowed only where it is legal

No countdown clocks that make a user think the offer expires

No fake navigation on the landing pages/offer websites

No fake social media icons

No fake comments sections

No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear consent on creatives, landing pages and offers

All landing pages must have readable “Terms & Conditions”, “Privacy policy” and “Contact us” sections at the bottom of a webpage. Also, “Advertisement” or “Advertorial” must appear clearly and prominently at the top of the landing page.

Brand domain should work properly, and it should be related to the offer.

No before-after images as creatives

No zoomed body parts on creatives

In English written headlines the first letter of each word should be capitalized:

YES: 5 Unbelievable Books You Won't Believe Exist

NO: 5 Unbelievable books you won't believe exist

In other languages, please use their own grammar rules.

Check also Taboola’s content guideline

Campaigns targeted on Taboola should have only single Destination URL or if you would like to use Flow please choose the Direct option (no redirect between landers and offers) as Redirect Mode

Campaign may remain longer under Pending status due to additional approval step

Pay only for ad impressions measured as viewable (viewable CPM)

Headline: Max. 60 characters; Recommended: 30-45 characters

Description: Optional (no restrictions)

Call to action: Max. 15 characters

Dating (casual and sexual)

Male Enhancement (ED)

No before-after images as creatives

Neutral headlines required, avoid false claims and statements, exaggerated possibility of enrichment with financial/trading offers

With trading campaigns please use only creatives related to trading (e.g. charts, images that present money, business related images)

Viber Advertising Policy

Headline (Desktop): Max. 120 characters (desktop) and max. 20 characters (mobile)

Headline (Mobile): Max. 20 characters

Description: Max. 60 characters

Call to action: Max. 10 characters