Micro-Bidding

Voluum DSP’s Micro Bidding lets you edit bid values individually. You can group multiple elements by criteria to make changes. For example, if a single creative is performing best, you can increase its bid and pause the rest.

micro_transactions.png

In the picture above you can see the middle image performing better than the other two. If you want to increase the bid on this image, go to the Bid column and adjust the price.

Step-by-step Guide

To start micro-bidding, follow the steps below:

  1. In Voluum, go to the Campaigns tab. The Campaigns view will show up.

  2. Select a campaign by clicking on it and click the Report button.

  3. Select the category you want to adjust bids on (ie. Ad Exchanges, Device Type, Sites, etc.) by:

    • Selecting the Category buttons 

      and / or

    • Selecting appropriate grouping options from the Grouping drop-down menus

  4. Optimize your campaign by the selected segmentation by:

    • Change the status to active or paused

    • Increase or decrease bids

Example: Pausing & adjusting bids based on Creative performance.

  1. View the specific report for a selected campaign

  2. Click the Creatives button above the report for segmentation

  3. Sort by the metric you want to optimize by (i.e. ROI, iCTR)

  4. To pause or resume bidding on a creative, switch the toggle in the Status column. You can also make bulk changes by selecting the checkboxes next to the creatives you want to pause or resume

  5. To make custom bids for creatives, just increase or decrease the current bid value in the Bid column

Caution

Voluum Note: Once you start making changes to your bids, you will be able to check all the bid adjustments in the Bid adjustment tab. This report comprises the full list of all bid changes and paused elements.

In this section:

Return of investment is a main indicator of the profitability of your campaign. It shows the percentage of the money you earned as a fraction of the money you have invested.

  • ROI = = 0%:  it means that you neither have lost or earned any money

  • ROI > > 0%: it means that you have earned money. For example, if ROI = = 150%, you have earned 50% more money that you have invested in running your campaigns.

  • If ROI < < 0%: it means that you have spent more money than you have earned.

Return on investment (%) = (Total revenue ($) - Total cost ($) ) / Total cost ($) * 100%

You can find this indicator in the ROI column in Voluum.

Impression click-through rate is an indicator of how attractive your ad is to your audience. It shows how many users have clicked on the ad after viewing it on a publisher's site. You can find this indicator in the iCTR column in Voluum. It is calculated using the below formula:

Impression click-through rate (%) = Number of visits / Number of impressions * 100%