Voluum Documentation

Listicle Tracking

Voluum TRK TRK Campaign Funnel Listicle Tracking Multi-Step

Danger

Pricing plan availability

The listicle tracking feature is available on the Basic pricing plan and above.

The listicle tracking feature allows you to create complex paths for your visitors. It extends the standard campaign funnel by adding an additional step with a lander. A visitor will see two landing pages before they reach an offer. First, they will see the main lander which has links to subsequent sublanders. These sublanders contain links to offers. Thanks to that, you can present more content to a visitor, which may persuade him or her to taking your offer. Using this feature should be driven by your business needs.

Table of Contents
How Does It Work?

When selecting the listicle tracking option in the campaign creation process, you will be required to select the main lander from the list. The number of offers set in this lander defines the number of "sublander - offer" pairs that you will link to from the main lander.

Once you select the main lander, you will need to select an adequate number of sublanders. Each sublander can be paired with one, unique offer only. This means that you cannot rotate offers or use multi-offer click URLs in this setup. Once you do so, you will be provided with three Voluum-generated links:

  • The standard campaign URL, that directs visitors from an ad to the main lander.

  • The intermediate click URL, that directs visitors from the main lander to one of the sublanders. This URL works in a similar way as multi-offer click URL, meaning that you create several intermediate click URLs, corresponding with the number of sublanders, by simply changing a number at the end of the URL. More will be explained later.

  • The standard click URL, that directs visitors from the sublander to an offer.

The visitors' flow is shown on the image below:

V_Documentation_Knowledgebase_assets_Listicles_2019_07_01__1_.png
Listicle Tracking Rules

The listicle tracking feature imposes several rules on the shape of your campaign funnel:

  • No rule-based paths can be used in this funnel.

  • You can use a given offer or a lander only once in the whole funnel. This means that you cannot have the same lander linking to different offers or the same offer linked from different landers.

  • You can create up to 20 sublanders.

  • The maximum number of landers that a visitor can visit is two.

Setting Up Listicle Tracking

In order to set up listicle tracking, first, you need to create a campaign funnel with listicle tracking option enabled, and second, you need to implement click URLs on your landing pages. In order to do so, perform the following steps:

Voluum setup:

  1. In Voluum, create the main lander with the number of offers set accordingly to the number of sublanders that you are going to use. In our example, we will use two sublanders: A and B. To learn more about adding a lander to Voluum, read the Create a Lander Element article.

  2. Add the adequate number of sublanders to Voluum. In our example, we will add sublander A and sublander B.

  3. Add the same number of offers as sublanders. To learn more about adding an offer to Voluum, read the Creating an Offer Element article.

  4. Create a new campaign with the advanced form.

    listicle1.png
  5. In the GENERAL tab, provide basic campaign information and click the Next button.

    listicle2.png
  6. In the DESTINATION tab select the Listicle tracking radio button.

  7. In the New funnel path section select the first step lander that you have just created from the drop-down menu.

  8. Select the sublander A and the first offer from the drop-down menus.

  9. Select the sublander B and the second offer from the drop-down menus.

  10. Click the Save button.

    listicle3.png
  11. In the TRACKING tab, select the tracking domain that you are going to use in this campaign from the drop-down menu.

  12. Copy the campaign URL and click URL to the clipboard by clicking the appropriate Copy buttons.

  13. Copy the intermediate click URL to the clipboard by clicking the Copy button and paste it to any text editing tool. It should look like this:

    http://voluum_dedicated_domain.com/intclick/1

    You need to create as many intermediate click URLs as you have sublanders. You create new URLs by putting the subsequent numbers at the end of this link. In our example, with two sublanders being used, the two intermediate click URLs will look as follows:

    • Intermediate click URL 1:

      http://voluum_dedicated_domain.com/intclick/1
    • Intermediate click URL 2:

      http://voluum_dedicated_domain.com/intclick/2
  14. Click the Done button.

    listicle4.png

You have successfully created a campaign with listicle tracking enabled.

Landing pages setup:

In order to complete the setup, you need to update your landing pages with the appropriate click URLs:

  • Main lander: Place all intermediate click URLs into the <body> section of this landing page:

    <body> 
     .  
     . 
     .
    <a href="http://voluum_dedicated_domain.com/intclick/1">Click here to go to the sublander A!</a> 
     . 
     . 
    <a href="http://voluum_dedicated_domain.com/intclick/2">Click here to go to the sublander B!</a> 
     .
     .
     .
    <body>
  • Second step landers: Place the same click URL into each of your sublanders' <body> section:

    <body> 
     .  
     . 
     .
    <a href="http://your_voluum_domain.com/click">Click here to go to the offer!</a> 
     . 
     . 
     .
    <body>

Congratulations, you have completed the listicle tracking setup process.

Viewing Listicle Tracking in Reports

Enabling the listicle tracking enriches your reporting data with the two additional metrics:

  • Intermediate click: shows the number of clicks on the first step lander

  • SCTR (Sublanders click-through rate): describes the ratio of clicks on the main lander (intermediate clicks) to clicks on the sublander.

Moreover, you will also get the Sublanders report category that groups all sublanders. These metrics and category are available in the specific report view for the listicle campaign. In order to get there, perform the following steps:

  1. In Voluum, create a specific report for the listicle campaign.

    listicle5.png
  2. Click the columns.png button to open column visibility options.

  3. Tick boxes next to the Intermediate click and SCTR metrics and click the Save button.

    listicle6.png
  4. Go to the Sublanders category. You will see the new metrics showing you data for all sublanders.

    listicle7.png