Voluum Documentation

Tracking Google Ads with a Redirect Method

Voluum TRK Google Ads Redirect Method Integrations

Once you have created a campaign in Google Ads, you will need to create a campaign funnel in Voluum to handle Google's traffic. With a redirect method of tracking, you will need to create the following campaign elements in Voluum:

  • Offer

  • Lander (optional)

  • Traffic Source

  • Campaign

Creating a lander is an optional step with the redirect method of tracking and should be driven by your business requirements. To set up tracking with the redirect method, perform the steps described below.

Table of Contents
I. Create a campaign funnel in Voluum
  1. (Optional) Add a lander element. Alternatively you can skip adding a lander element and use Direct linking in a path's setup to guide visitors directly to your offer page. Read the Create a Lander Element article to learn more. For the purpose of this guide we have created a Global - Lander REDIRECT lander element.

  2. Add an offer element. Read the Creating an Offer Element article to learn more. For the purpose of this guide we have created the Global - Offer REDIRECT offer element

  3. Add a traffic source element:

    1. In Voluum, go to the Traffic sources tab. The Traffic sources view will show up.

    2. Click the New traffic source button. The New traffic source - templates pop-up window will show up.

      new_TS.png
    3. Click the Create custom button. The New traffic source form shows up.

      custom_TS.png
    4. Provide a unique name in the Traffic source name field.

    5. (Optional) If you have the Workspaces feature enabled on your account, select the Workspace from the drop-down menu that this traffic source will be assigned to. To learn more, read the Workspaces: Overview article.

    6. In the Advanced settings section match the Google Ads tokens with Voluum variables.

      Google and Voluum, like many other platforms, use HTTP request parameters to pass information between each other. Parameters are part of a request URL and they come in parameter_name={token} pairs, where:

      • parameter_name describes what type of information is passed in the token.

      • {token} is an automatically replaceable placeholder, that will be substituted with a concrete value upon a click.

      If you want to pass additional information from Google to Voluum (such as device type, ad set name and so on) and subsequently to an affiliate network platform, you need to get those parameters from Google and provide parameter names in the Parameter column and the tokens in the Token column. Provide also a name in the Name column that will be displayed in Voluum for this information type.

      voluum_ts2.png

      Note

      Voluum Info: Google provides many parameters that you can use to pass different types of information. Some of them are only applicable for certain campaign types and when the tracking has been set up on a certain level (ad, ad group, campaign, account levels). Refer to the Google Ads documentation for more information.

      Parameters you have added here will be appended to the campaign URL that you will submit to Google.

    7. Click the Save button.

  4. Add a campaign element.

    1. In Voluum, go to the Campaigns tab. The Campaigns view will appear.

    2. Click the New campaign button. The New campaign form will show up.

      Note

      Voluum Info: If you have the Voluum DSP platform integrated with your Voluum Tracker platform, you will additionally have to select the New TRK campaign option from the drop-down menu. If you want to create a new Voluum DSP campaign, read the Getting Started with Voluum DSP article.

    3. Provide a unique and meaningful name for your campaign in the Campaign name text field. The name of the campaign in Voluum is based on the following pattern: {selected_traffic_source} - {country_label or Global} - {your_unique_custom_name}. You can use emojis in your campaign name: simply right-click on the Campaign name text field and select Emojis option from the menu.

    4. (Optional) If you have the Workspaces feature enabled on your account, select the Private Workspace from the drop-down menu that this campaign will be assigned to. To learn more, read the Workspaces: Overview article.

    5. Select the traffic source element that you have just created.

    6. Select cost model and provide the cost value. Note that you cannot track costs automatically, as Google does not have the cost token.

    7. Click the Next button.

      voluum_redirect1.png
    8. With the redirect method of tracking you can use path(s), flow or a simple destination URL. In path(s) or flow, using a lander is optional. If you do not want to use a lander, tick the Direct linking box. In the following example we show how to add a path with a lander and an offer. Select the Path

    9. Click the New Path option in the Default paths section. The path details view will open.

    10. Provide the name of your path.

    11. Select the lander that you have created in step a.  from the drop-down menu.

    12. Select the offer that you have created in step b. from the drop-down menu.

    13. Click the Save button.

      voluum_redirect2.png
    14. On the next screen, copy the campaign URL by clicking the Copy button.

    15. Click the Done button.

      voluum_redirect3.png

You have now created a campaign funnel. The campaign URL that you have copied to the clipboard will be used as a tracking template in Google Ads.

II. Set up tracking in Google Ads

While creating a campaign in Google Ads you have to submit your offer or lander URL as your destination. This is where your visitors will be directed to. Thanks to parallel tracking, you do not have to paste a campaign URL as your destination in Google Ads, risking a ban from Google. You only have to submit the copied campaign URL in the tracking template settings and tracking information to Voluum will be processed in a background, without redirecting visitors through Voluum. In order to do this, perform the following steps:

  1. Sign in to your Google Ads account.

  2. Go to the Settings screen.

  3. Select the campaign that you have created.

    ads_settings1.png
  4. Select the Additional settings option to expand available options.

  5. Click the Campaign URL option.

    ads_settings2.png
  6. Paste the copied campaign URL into the Tracking template text field and add the url={lpurl} parameter at the end of this URL. Your final campaign URL should look like this:

    https://voluum_dedicated_domain.com/41d05e95-601b-4b7c-9f04-43d133960ea1?campaignid={campaignid}&matchtype={matchtype}&Device={device}&devicemodel={devicemodel}&url={lpurl}
    ads_settings3.png
  7. Click the Test button to test your setup. Notice the Landing page URL that shows your destination URL that you have provided while creating a campaign in Google Ads. Once all tests are marked as passed, click the Close button to close the test pop-up window.

    ads_settings4.png
  8. Click the Save button.

    ads_settings5.png

Congratulations, you have set the tracking template for your Google Ads campaign.

III. Set up Tracking Conversion

All the steps described above regard tracking traffic coming from Google to your offer or offers. But the last step would be to pass information about a successful conversion back to Google. Thanks to that, your conversions will be visible in Google's statistics.

To learn how to pass information about conversion back to Google, read the Tracking Conversions with Google Ads article.