Voluum Documentation

(Beta Features) Google Ads Integration

Danger

Cost Integration in Beta version

Integrating Voluum and Google accounts enables Voluum to:

  • Periodically ask for campaign cost information and update it automatically.

  • Report conversions back to Google using the S2S postback method.

This feature is still in the Beta version and may change prior to its official release.

Prerequisites

Before you perform an integration, make sure that you have the following:

For cost integration:

  • An active Voluum account.

  • An active Google Ads account in Google

  • A Google Ads customer ID. You can find it in your Google Ads account, in the top right corner of the screen. If you have more than one Google Ads account under your Google account, you can select an account you want to integrate with by clicking the profile icon:

    google_ads.png

    Caution

    Voluum Note: If you integrate a master Google Ads account that contains sub-accounts, campaigns in both master and sub-accounts will have their costs integrated.

  • At least one campaign running and with tracking set on a campaign level, not on an ad, ad set or account levels.

Once you have everything ready, read the further part of this guide.

I. Set Up Integration

In order to integrate, do the following steps:

  1. In Voluum, click the profile_settings.png icon to go to the Settings view.

  2. Go to the Integrations tab.

  3. In the Traffic source integrations section, click the Add integration button.

    integration_tab3.png
  4. Click the + Add new integration link under the appropriate traffic source.

    google_ads1.png
  5. Provide your Google cystomer ID in the Customer ID text field and click the Authorize with Google account button. The new browser tab will open.

    google1.png
  6. Provide your Google account email or phone number.

    google_ads3.png
  7. Provide your Google account password.

    google_ads4.png
  8. Grant Voluum permissions to manage your Google Ads campaign by clicking the Allow button.

    google_ads5.png
  9. Confirm your choice by clicking the Allow button again.

    google_ads6.png
  10. When the Voluum page loads again, select which campaigns should have their costs integrated by removing or providing relevant Voluum campaign IDs and click the Add integration button.

    google_ads8.png
  11. Your Google account has been integrated with Voluum.

    google2.png

To learn how to track conversions, read the Tracking Conversions with Google Ads article.