Tracking Conversions with Google Ads


Pass conversion information from your Google Ads campaigns to Voluum Ad Tracker. Use Voluum's postback generator for Google for easy setup.

A conversion is any customer-triggered event that is valuable for you. This information is generated on the offer owner's side and can be passed to Voluum. If you require to have this information visible in Google, you can pass it from Voluum to Google. The following document instructs you on how to do that.

Methods of Passing Conversion Information

There are two recommended methods of passing conversions from Voluum to Google that you can use depending on your pricing plan.

  • For the Profit pricing plan and above: Use the traffic sources integration feature and pass the payout and conversion information to Google with ease using the postback URL.

  • For the Discover pricing plan: Prepare a pixel redirect URL that will report conversions from Voluum to Google. You will have to update payout information in Google manually.

Passing Conversions to Google Ads on Discover pricing plan

How does it work?

Without the traffic source integration feature, that is available on Profit pricing plan and above, you have to consider the following: Google Ads does not support third party conversion reporting, either via the S2S postback URL or Redirect pixel method directly. Instead, it uses a proprietary solution for conversion tracking.

However, it is possible to still report conversions from Voluum to Google Ads by creating a pixel redirect URL that mimics the behavior of their proprietary solution of conversion reporting.

Set up passing conversions:

In order for this method to work, you will have to create a conversion action in Google Ads and create a pixel redirect URL.

1. Create a conversion action and a pixel redirect URL

  1. In Google Ads, click the Tools button.

  2. Select the Conversions option.

  3. Click the add_conversion.png button to add a new conversion action.

  4. Select the Import type of conversion and then the Other data sources or CRMs / Track conversions from clicks option and click the CONTINUE button.

  5. Provide all required information about a conversion action in the Create an action view and click the Create and continue button.


    Voluum Note: Keep in mind than the name of your conversion cannot contain spaces. So instead of the name "Book purchase", type "Book_purchase".

  6. In the Set up the tag view, select the Use Google Tag Manager option:



    Voluum Info: Google Tag Manager is a platform that manages various tracking scripts. Instead of implementing Google Ads conversion tags on your web page, you implement Google Tag Manager's scripts and set up Google Ads conversion tag in the Google Tag Manager platform. Setting up a Google Ads conversion Tag is easy and requires only submitting a conversion ID and conversion label (both are displayed after selecting the Use Google Tag Manager option) to the Google Tag Manager platform. You can use this platform to manage other tracking scripts, including Voluum's conversion tracking pixel. Read the Google Tag Manager and Voluum article to learn more.

    Using Google Tag Manager is a good solution only if you have an option to edit your offer's web page. If an offer is supplied by an affiliate network, you will not have this option.

  7. Copy the conversion ID and conversion label values to any text editing tool.

  8. Copy the following link to the same tool:
  9. Create a pixel redirect URL link by adding the conversion label and the conversion ID to this link, separated by a forward slash.


    Your final URL should look like this:

2. Submit the pixel redirect URL in the traffic source setup in Voluum

  1. In Voluum, edit the Google Ads traffic source element.

  2. Paste the created link into the Pixel Redirect URL text field.

  3. Click the Save button.



Voluum Note: In order to report conversions back to Google using this method, make sure that you use a conversion tracking pixel to report conversions to Voluum from your affiliate network. Using S2S postback URL to report conversions will not generate a cookie with a click ID value that is needed by the Voluum redirect pixel. To pass conversions to Google when using the S2S postback URL, you need to match the gclid parameter with the var10 custom variable in your traffic source setup and add the gclid parameter at the end of the campaign URL in Voluum. The latter can be done by enabling auto-tagging in Google.