Voluum Documentation

Tracking Conversions with Google Ads

Abstract

Pass conversion information from your Google Ads campaigns to Voluum Ad Tracker. Use Voluum's postback generator for Google for easy setup.

A conversion is any customer-triggered event that is valuable for you. This information is generated on the offer owner's side and can be passed to Voluum. If you require to have this information visible in Google, you can pass it from Voluum to Google. The following document instructs you how to do that.

Methods of Passing Conversion Information

There are two recommended methods of passing conversions from Voluum to Google that you can use depending on your pricing plan.

  • For the Profit pricing plan and above: Use the traffic sources integration feature and pass the payout and conversion information to Google with ease using the postback URL.

  • For the Discover pricing plan: Prepare a pixel redirect URL that will report conversions from Voluum to Google. You will have to update payout information in Google manually.

Passing Conversions to Google Ads on Profit pricing plan and above

How Does It Work?

Voluum provides you with the Google traffic source integration feature. In short, this feature allows you to pass cost information to Voluum without a cost token that Google does not support. Once you integrate your Google Ads account with Voluum, you will be able to generate a postback URL that you will submit as a traffic source postback URL in Voluum. This way, conversion info reported by an affiliate network platform to Voluum will be passed back to Google as well.

Prerequisites:

In order to track conversions with Google Ads, you need the following:

  • Tracking of Google traffic with Voluum set on a campaign level, not on an ad, ad set or account levels.

  • A Google account integrated with a Voluum account. In order to learn more about the integration process, read the (Beta Features) Google Ads Integration article.

  • Conversion tracking in Voluum set on your account. In order to learn more, read the Tracking Conversions article.

Set up passing conversions

With tracking of Google Ads events already set up, and with information about conversions being passed to Voluum you have all the information you need gathered in one place. To complete the circuit, you need to pass conversion info from Voluum to Google Ads. This can be achieved in three steps:

1. Create a conversion action in Google Ads:

  1. In Google Ads, click the Tools button.

  2. Select the Conversions option.

    conversion1.png
  3. Click the add_conversion.png button to add a new conversion action.

  4. Select a type of conversion.

    conversion2.png
  5. Provide all required information about a conversion action in the Create an action view, including the name of the conversion action, and click the Create and continue button.

    google9.png
  6. You do not need to set up a conversion event in Google Ads any further.

2. Generate a postback URL in Voluum

  1. In Voluum, click the profile_settings.png button to go to the Settings page.

  2. Go to the Integrations tab.

  3. In the TRAFFIC SOURCE INTEGRATIONS BETA section, click the Generate button next to the Google integration.

    google10.png
  4. Provide the name of the conversion action that you have created in Google Ads in the Type in Google Conversion Action text field.

  5. Click the Generate postback URL button.

    google11.png
  6. Click the Copy button to copy the URL to the clipboard.

    google12.png

3. Submit a postback URL into your traffic source setup in Voluum

  1. In Voluum, go to the Traffic sources tab.

  2. Edit the Google Ads traffic source element.

  3. Paste the postback URL from the clipboard in the Traffic source postback URL text field.

  4. Click the Save button.

    google13.png

You have successfully configured reporting conversions to Google Ads.

Passing Conversions to Google Ads on Discover pricing plan

How does it work?

Without the traffic source integration feature, that is available on Profit pricing plan and above, you have to consider the following: Google Ads does not support third party conversion reporting, either via the S2S postback URL or Redirect pixel method directly. Instead, it uses a proprietary solution for conversion tracking.

However, it is possible to still report conversions from Voluum to Google Ads by creating a pixel redirect URL that mimics the behavior of their proprietary solution of conversion reporting.

Set up passing conversions:

In order for this method to work, you will have to create a conversion action in Google Ads and create a pixel redirect URL.

1. Create a conversion action and a pixel redirect URL

  1. In Google Ads, click the Tools button.

  2. Select the Conversions option.

    conversion1.png
  3. Click the add_conversion.png button to add a new conversion action.

  4. Select a type of conversion.

    conversion2.png
  5. Provide all required information about a conversion action in the Create an action view and click the Create and continue button.

  6. In the Set up the tag view select the Use Google Tag Manager option:

    conversion_gtm.png

    Note

    Voluum Info: Google Tag Manager is a platform that manages various tracking scripts. Instead of implementing Google Ads conversion tags on your web page, you implement Google Tag Manager's scripts and set up Google Ads conversion tag in the Google Tag Manager platform. Setting up a Google Ads conversion Tag is easy and requires only submitting a conversion ID and conversion label (both are displayed after selecting the Use Google Tag Manager option) to the Google Tag Manager platform. You can use this platform to manage other tracking scripts, including Voluum's conversion tracking pixel. Read the Google Tag Manager and Voluum article to learn more.

    Using Google Tag Manager is a good solution only if you have an option to edit your offer's web page. If an offer is supplied by an affiliate network, you will not have this option.

  7. Copy the conversion ID and conversion label values to any text editing tool.

    conversion4.png
  8. Copy the following link to the same tool:

    https://www.googletagmanager.com/gtag/js?id=AW-
  9. Create a pixel redirect URL link by adding the conversion label and the conversion ID to this link, separated by a forward slash.

    [link}=][conversion_id]/[conversion_label]

    Your final URL should look like this:

    https://www.googletagmanager.com/gtag/js?id=AW-123456789/x-mGHV_QqZUBEP7H4fEC

2. Submit the pixel redirect URL in the traffic source setup in Voluum

  1. In Voluum, edit the Google Ads traffic source element.

  2. Paste the created link into the Pixel Redirect URL text field.

  3. Click the Save button.

    google15.png

Caution

Voluum Note: In order to report conversions back to Google using this method, make sure that you use a conversion tracking pixel to report conversions to Voluum from your affiliate network. Using S2S postback URL to report conversions will not generate a cookie with a click ID value that is needed by the Voluum redirect pixel. To pass conversions to Google when using the S2S postback URL, you need to match the gclid parameter with the var10 custom variable in your traffic source setup and add the gclid parameter at the end of the campaign URL in Voluum. The latter can be done by enabling auto-tagging in Google.